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Analytics

Swetrix

Analytics

Swetrix is a privacy focused, open source web analytics platform designed as a GDPR friendly alternative to traditional analytics. It measures page views and traffic without cookies and without collecting personal data, using aggregated, anonymised signals instead of persistent identifiers. Because it sets no cookies and does not process personal data in a way that identifies visitors, it can often be used without a consent banner, and its cloud is hosted in the European Union or can be self hosted.

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Overview

What does Swetrix do?

What Swetrix is

Swetrix is an open source, privacy first web analytics tool built as an alternative to cookie based analytics. It reports page views, traffic sources, and aggregate trends without tracking individuals across sites or sessions. You can use the EU hosted cloud version or self host Swetrix on your own infrastructure.

What data Swetrix collects

Swetrix is designed to avoid personal data: it does not set cookies and does not store persistent identifiers or full IP addresses. Instead it derives anonymous, aggregated metrics such as page views, referrers, country, and device type from a one way, daily rotating signal that cannot be used to track a person over time. This keeps the data non identifying by design.

GDPR and ePrivacy implications

Because Swetrix stores no cookies and processes only anonymous, aggregated data, it generally falls outside the consent requirement of the ePrivacy Directive and minimises GDPR obligations. You should still mention it in your privacy notice for transparency and confirm the configuration, since custom events could introduce personal data. When self hosted or EU hosted, the data stays under your control.

When consent is required

In its standard, cookieless configuration Swetrix can usually be used without a consent banner, because it does not store or access information on the device beyond what is strictly necessary and does not identify visitors. If you add custom events that capture personal data, you must reassess and obtain consent for that processing. Always confirm your specific setup before relying on a no consent approach.

Data transfers outside the EU

The Swetrix cloud is hosted in the European Union, and you can also self host it, so a third country transfer can usually be avoided entirely. This makes it a strong option for organisations that want to keep analytics data within the EU. Confirm the hosting region for your account or deployment and record it in your documentation.

Practical compliance steps

To use Swetrix compliantly, keep the default cookieless configuration, host the data in the EU or self host, and avoid sending personal data in custom events. Mention Swetrix in your privacy notice, document why no consent banner is required, and review the setup if you add new event tracking. This gives you useful analytics with minimal privacy risk.

Compliance

Swetrix and the GDPR

Legal basis
Legitimate interest (Art. 6(1)(f) GDPR) for cookieless, anonymous measurement; no ePrivacy consent required for the standard configuration
Risk level
low
Applicable regulations
GDPR, ePrivacy Directive (Cookie Law)

Impact assessment (DPIA)

Swetrix is designed to be privacy preserving and, in its standard configuration, processes only anonymous, aggregated data without cookies, which makes its risk profile low. Key DPIA points: (1) no cookies and no persistent identifiers, so no consent is generally required; (2) anonymous metrics derived from a daily rotating signal that cannot track individuals over time; (3) EU hosting or self hosting that avoids third country transfers; (4) the need to reassess if custom events capture personal data; (5) transparency in your privacy notice even where consent is not required. A full DPIA is rarely necessary unless you extend it to collect personal data.

Sample text for your banner

We use Swetrix, a privacy focused, cookieless analytics tool, to understand overall traffic to our site. Swetrix does not set cookies, does not store persistent identifiers, and processes only anonymous, aggregated data hosted in the European Union. Because it does not track or identify you, it runs without requiring consent, and you can learn more in our privacy notice.
Cookies and trackers

What Swetrix sets and contacts

Tracking method
Cookieless JavaScript analytics using anonymous, aggregated signals (no persistent identifiers)
Server location
European Union (Swetrix cloud) or self hosted
Cookieless mode available
Yes

Third-party domains contacted (3)

  • swetrix.com
  • api.swetrix.com
  • cdn.swetrix.com
Questions

Frequently asked questions about Swetrix

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What cookies does Swetrix set?

None. Swetrix is cookieless by design and does not store or read cookies on the visitor device. It measures traffic using anonymous, aggregated signals instead of persistent identifiers.

Do I need consent to use Swetrix?

In its standard cookieless configuration, usually not, because it stores no cookies and processes only anonymous, aggregated data that does not identify visitors. You should reassess and obtain consent only if you extend Swetrix to capture personal data through custom events.

What is the legal basis for Swetrix?

Because the standard setup does not process personal data, a lawful basis for identifying data is generally not engaged. Where minimal processing occurs, legitimate interest (Art. 6(1)(f)) is the usual basis, and no ePrivacy consent is needed for the cookieless measurement.

Does Swetrix transfer data to the US?

No, not by default. The Swetrix cloud is hosted in the European Union and you can also self host it, so analytics data can stay within the EU and avoid a third country transfer. Confirm the hosting region for your account.

Is a DPIA needed for Swetrix?

A full DPIA is rarely necessary because the standard configuration processes only anonymous, aggregated data. Consider a lightweight assessment if you add custom events that could capture personal data, focusing on what those events collect.

How do I implement Swetrix compliantly?

Keep the default cookieless configuration, host data in the EU or self host, and avoid sending personal data in custom events. Mention Swetrix in your privacy notice and document why a consent banner is not required for the standard setup.

Are there alternatives to Swetrix?

Yes. Other privacy focused analytics tools such as Plausible, Fathom, or a self hosted Matomo without cookies offer similar cookieless measurement. They are comparable options when you want analytics with minimal consent and tracking obligations.

How do I update my cookie policy for Swetrix?

State that Swetrix is cookieless and sets no cookies, and describe the anonymous, aggregated metrics it collects and where they are hosted. Even though no cookie consent is required, transparency in your privacy notice is good practice. Review the entry if you add custom event tracking.

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