Snoobi
Snoobi is a Finnish web analytics platform from Snoobi Analytics Ltd., positioned as a GDPR friendly alternative to Google Analytics. It offers session and visitor analytics, conversion tracking, B2B company identification (optional) and customer journey mapping. The platform is hosted entirely in Finland, supports a cookieless mode and is well known among Nordic publishers concerned about data sovereignty.
What does Snoobi do?
What Snoobi is and how it works
Snoobi is a Finnish web analytics platform from Snoobi Analytics Ltd. It positions itself as a GDPR friendly alternative to Google Analytics, with a strong emphasis on EU hosting and data sovereignty. Snoobi has been around since 2002 and is particularly popular in the Nordic public sector, healthcare and B2B segments where data residency and predictable compliance matter more than the breadth of advertising features.
What data and cookies Snoobi collects
Snoobi collects IP address (anonymised by default), user agent, screen resolution, language, full URL of every page viewed, scroll depth, click events, time on page and session duration. In the recommended cookieless mode it writes no identifiers to the visitor browser and computes session continuity server side from a short lived fingerprint. With cookies enabled, Snoobi writes a first party visitor cookie on the publisher domain for cross session analytics. The optional B2B identification module adds IP to company enrichment.
GDPR and ePrivacy implications
Configured in cookieless mode with IP anonymisation, Snoobi qualifies under most EU supervisory authority guidance as analytics that can rely on legitimate interest without prior consent (similar to the way CNIL treats Matomo with the exemption configuration). With cookies enabled or the B2B identification module active, prior consent under Article 5(3) ePrivacy is required. The Finnish data protection authority and the EDPB have not flagged Snoobi for issues, and the platform is regularly chosen by Finnish public bodies.
Consent requirements per configuration
Cookieless mode plus IP anonymisation can be deployed without a cookie banner under the legitimate interest legal basis. Standard mode with cookies must be gated behind your consent management platform. The optional B2B identification module is treated as Marketing in most consent classifications and requires opt in. Document your configuration choice in your record of processing activities.
Data residency
Snoobi is operated by Snoobi Analytics Ltd. in Finland and all customer data stays in Finnish data centres. There is no systematic third country transfer. Sub-processors are limited and disclosed in the Snoobi DPA. For public sector or healthcare deployments where any US transfer is unacceptable, Snoobi is one of the cleanest options on the market.
Practical compliance steps
Sign the Snoobi DPA, choose the cookieless mode if you want to deploy without a cookie banner, enable IP anonymisation, configure retention to align with your purpose, gate the optional B2B module behind your consent management platform, list Snoobi in your privacy notice and record of processing activities, and document the legitimate interest balancing test for the cookieless mode.
Snoobi and the GDPR
- Legal basis
- Legitimate interest (Art. 6(1)(f) GDPR) in cookieless mode; consent (Art. 6(1)(a)) when full identification cookies are used
- Risk level
- low
- Applicable regulations
- GDPR, ePrivacy Directive (Cookie Law), Finnish Information Society Code
Impact assessment (DPIA)
Snoobi processes IP address (anonymised in cookieless mode), user agent, screen resolution, locale, full URL of every page viewed, scroll depth, click events, time on page and session duration. In cookieless mode it does not write any identifiers to the visitor browser and relies on aggregated metrics. With cookies enabled, it adds a visitor identifier cookie and may correlate sessions. Key DPIA considerations: (1) Snoobi can be configured as fully cookieless and consent free, which is one of its key selling points; (2) the optional B2B company identification feature adds IP enrichment that does require consent; (3) all processing happens in Finland under EU jurisdiction, which reduces transfer risk to zero; (4) retention periods are configurable and Snoobi defaults are conservative; (5) Finnish data protection law adds national specifics on top of GDPR.
Sample text for your banner
We use Snoobi, a Finnish analytics service, to understand how visitors use our website. Snoobi processes anonymised usage data entirely in the European Union and does not write tracking cookies on your device when configured in cookieless mode. If we use the optional B2B identification feature, you can withdraw your consent at any time via our cookie settings.
What Snoobi sets and contacts
- Tracking method
- First party JavaScript tracker (Snoobi script)
- Server location
- European Union (Finland, Snoobi Analytics Ltd.)
- Cookieless mode available
- Yes
Cookies set (2)
| Name | Type | Duration | Purpose |
|---|---|---|---|
| snoobiID | Analytics | 1 year | First party visitor identifier used by Snoobi in standard (non cookieless) mode to support cross session analytics on the publisher domain. |
| snoobiSession | Analytics | Session | Session cookie used to group page views and interactions within a single browsing session for analysis. |
Third-party domains contacted (3)
snoobi.comanalytics.snoobi.comcdn.snoobi.com
Frequently asked questions about Snoobi
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Does Snoobi set cookies?
Snoobi can be configured to run in two modes. In the cookieless mode (recommended for EU deployments), it sets no cookies on the visitor browser. In standard mode, it sets a first party visitor cookie on the publisher domain to support cross session analytics. The optional B2B identification feature also adds a cookie.
Is consent required before Snoobi loads?
In cookieless mode with IP anonymisation, no cookie banner consent is required and Snoobi can rely on legitimate interest. In standard mode with cookies, or when the B2B identification feature is active, prior consent under Article 5(3) ePrivacy is required.
What is the legal basis for processing data through Snoobi?
In cookieless mode, legitimate interest (Art. 6(1)(f) GDPR) in measuring website performance, with a documented balancing test. In standard mode or with B2B identification, consent (Art. 6(1)(a) GDPR) under the ePrivacy Directive is the basis.
Does Snoobi transfer data to the United States?
No. Snoobi is operated by Snoobi Analytics Ltd. in Finland and all data stays in Finnish data centres. There are no systematic third country transfers. Sub-processors are limited and disclosed in the Snoobi DPA.
Do I need a DPIA for Snoobi?
For the cookieless mode used as basic analytics, a DPIA is not normally required and a documented assessment is sufficient. For the B2B identification module or when analytics is combined with marketing automation, a DPIA may be recommended, especially in regulated sectors.
How do I implement Snoobi in a GDPR compliant way?
Sign the Snoobi DPA, choose the cookieless mode unless you need cross session analytics, enable IP anonymisation, set retention to align with your purpose, gate the optional B2B module behind consent, list Snoobi in your privacy notice and record of processing activities, and document the legitimate interest balancing test if you use the cookieless mode.
What are alternatives to Snoobi?
EU based or privacy oriented analytics include Matomo (France, also EU hosted, with cookieless option), Plausible (Estonia, cookieless by default), Fathom Analytics (Canada), Piwik PRO (Poland) and Rybbit (newer privacy focused European option). The choice typically depends on data residency, feature set and pricing.
How should my cookie policy describe Snoobi?
State that Snoobi (Snoobi Analytics Ltd., Finland) is used as a web analytics service. If in cookieless mode, mention that no tracking cookies are placed and explain the legitimate interest basis. If cookies are used, list them, the data collected, the EU only hosting, the retention period and a link to the Snoobi privacy notice.
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