Reaktion
Reaktion is a server-side tracking and analytics solution built for e-commerce. It collects conversion and visitor data from an online store and forwards it to advertising and analytics platforms through a server-side setup instead of relying only on browser tags. Tracking for analytics or advertising purposes still requires visitor consent under the GDPR.
Reaktion and the GDPR
Reaktion is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
What Reaktion sets and contacts
The cookies of Reaktion are not documented in the catalog yet. To see what is actually set on your site, run a free scan.
Userback
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Zeotap
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Friendly Analytics
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Tableau
Tableau is a digital analytics solution that helps businesses measure and understand their online performance through comprehensive data collection and analysis. It provides visitor tracking, behavioral insights, and conversion metrics across websites and applications. Tableau supports custom event tracking, audience segmentation, and automated reporting. With intuitive dashboards and visualization tools, Tableau enables informed decisions that improve experience and drive results.
Google Analytics
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Graphly
Graphly is an analytics and measurement platform providing deep insights into digital ecosystem performance. It tracks user interactions, measures campaign effectiveness, and identifies optimization opportunities across web and mobile. Graphly offers customizable dashboards, automated alerts, and data export capabilities. By transforming raw data into actionable intelligence, Graphly empowers organizations to optimize strategy and maximize return on investment.
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