Informizely

What Informizely is

Informizely, also known under the Insocial brand, is a Netherlands based on site survey and feedback tool. It lets website owners display short targeted surveys and feedback prompts to visitors and collect their answers. The product is widely used to measure satisfaction, gather product feedback and understand user behaviour without heavy tracking. Because it is built and hosted in the European Union, it is often chosen by organisations that want a privacy friendly feedback solution.

What data and cookies it collects

Informizely sets a respondent cookie to remember whether a visitor has already seen or answered a survey, which prevents the same person from being prompted repeatedly. It stores history data in the persistent cookie _iz_uh_ps_ and session data in the session cookie _iz_sd_ss_. The personal data it processes is mainly the survey answers that respondents provide voluntarily, which can include free text and ratings. Because answers are submitted knowingly, the data footprint is generally lighter than that of behavioural tracking tools.

GDPR and ePrivacy implications

Under Art. 5(3) of the ePrivacy Directive, the respondent cookie is not strictly necessary for a service the user explicitly requested, so it generally requires prior consent. The survey responses themselves are personal data when they relate to an identifiable person, and their processing must rest on a valid legal basis under Art. 6(1) GDPR. The website owner is normally the controller and Informizely acts as a processor, which means a data processing agreement under Art. 28 GDPR should be in place. Transparency obligations require that visitors are told what is collected and why.

Consent requirements

Consent should be obtained before the respondent cookie is set, so a consent banner should keep the survey cookie blocked until the visitor agrees. Where survey answers are clearly voluntary and not linked to a profile, some organisations rely on legitimate interest for the responses themselves, but the cookie still needs consent. The request must be specific, informed and as easy to withdraw as to give. Surveys that ask for sensitive information require explicit consent for that special category data.

International data transfers

Informizely hosts its servers and databases in the Microsoft Azure West Europe region in Amsterdam, so survey responses and respondent data stay within the European Union. This means the core service does not create a third country transfer, which removes a common compliance headache. Data is encrypted in transit using SSL and at rest using Transparent Data Encryption. Customers should still review any integrations or sub processors they connect, since those could introduce transfers outside the EEA.

Practical compliance steps

Sign a data processing agreement with Informizely and confirm that data stays in the European Union for your account. Configure a consent banner that blocks the respondent cookie until consent is given, and document the legal basis for both the cookie and the survey responses. Avoid asking for sensitive data unless you have a clear lawful basis and explicit consent, and set a sensible retention period for answers. Finally, name Informizely in your privacy notice and cookie policy and explain how visitors can opt out and exercise their rights.