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Netherlands based on site survey and feedback tool that sets a respondent cookie and hosts all data within the European Union on Microsoft Azure.
Informizely, also known under the Insocial brand, is a Netherlands based on site survey and feedback tool. It lets website owners display short targeted surveys and feedback prompts to visitors and collect their answers. The product is widely used to measure satisfaction, gather product feedback and understand user behaviour without heavy tracking. Because it is built and hosted in the European Union, it is often chosen by organisations that want a privacy friendly feedback solution.
Informizely sets a respondent cookie to remember whether a visitor has already seen or answered a survey, which prevents the same person from being prompted repeatedly. It stores history data in the persistent cookie _iz_uh_ps_ and session data in the session cookie _iz_sd_ss_. The personal data it processes is mainly the survey answers that respondents provide voluntarily, which can include free text and ratings. Because answers are submitted knowingly, the data footprint is generally lighter than that of behavioural tracking tools.
Under Art. 5(3) of the ePrivacy Directive, the respondent cookie is not strictly necessary for a service the user explicitly requested, so it generally requires prior consent. The survey responses themselves are personal data when they relate to an identifiable person, and their processing must rest on a valid legal basis under Art. 6(1) GDPR. The website owner is normally the controller and Informizely acts as a processor, which means a data processing agreement under Art. 28 GDPR should be in place. Transparency obligations require that visitors are told what is collected and why.
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Consent should be obtained before the respondent cookie is set, so a consent banner should keep the survey cookie blocked until the visitor agrees. Where survey answers are clearly voluntary and not linked to a profile, some organisations rely on legitimate interest for the responses themselves, but the cookie still needs consent. The request must be specific, informed and as easy to withdraw as to give. Surveys that ask for sensitive information require explicit consent for that special category data.
Informizely hosts its servers and databases in the Microsoft Azure West Europe region in Amsterdam, so survey responses and respondent data stay within the European Union. This means the core service does not create a third country transfer, which removes a common compliance headache. Data is encrypted in transit using SSL and at rest using Transparent Data Encryption. Customers should still review any integrations or sub processors they connect, since those could introduce transfers outside the EEA.
Sign a data processing agreement with Informizely and confirm that data stays in the European Union for your account. Configure a consent banner that blocks the respondent cookie until consent is given, and document the legal basis for both the cookie and the survey responses. Avoid asking for sensitive data unless you have a clear lawful basis and explicit consent, and set a sensible retention period for answers. Finally, name Informizely in your privacy notice and cookie policy and explain how visitors can opt out and exercise their rights.
Websites using Informizely must obtain user consent under GDPR regulations.
DPIA considerations
Because Informizely is hosted entirely within the European Union and processes mainly voluntary survey feedback, the baseline risk is low and a full data protection impact assessment is often not mandatory. An assessment becomes advisable if surveys are designed to collect sensitive or special category data, if responses are linked to identified individuals on a large scale, or if answers are combined with other behavioural data. The review should document the respondent cookie, the categories of feedback collected, the legal basis and any customer configured integrations.
Sample consent text
We use Informizely to show short surveys and collect your feedback. Informizely sets a cookie to remember whether you have already seen or answered a survey, and your responses are stored on servers within the European Union. By selecting Accept you consent to this cookie.
Third-party domains contacted
informizely.comcdn.informizely.cominsocial.nlCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| _iz_uh_ps_ | third party | persistent, up to 1 year | Stores respondent history so the same visitor is not shown or asked the same survey repeatedly |
| _iz_sd_ss_ | third party | session | Stores short lived session data for the current survey interaction, expiring when the browser session ends |
Informizely collects user analytics data — you legally need a consent banner. Try FlowConsent free.
Informizely sets a respondent cookie to remember whether a visitor has already seen or answered a survey. It stores history data in the persistent cookie _iz_uh_ps_ and session data in the session cookie _iz_sd_ss_. These cookies are used to control survey display and avoid prompting the same person repeatedly.
Yes, for the respondent cookie. Because that cookie is not strictly necessary for a service the user explicitly requested, Art. 5(3) ePrivacy means prior consent is generally needed before it is set. The survey responses themselves can sometimes rely on legitimate interest, but the cookie should be blocked until the visitor agrees.
Setting the respondent cookie relies on consent under Art. 6(1)(a) GDPR together with Art. 5(3) ePrivacy. The survey responses are processed either on consent or, where they are clearly voluntary and not linked to a profile, on legitimate interest under Art. 6(1)(f). The website owner is the controller and Informizely acts as a processor under an Art. 28 agreement.
No, not through the core service. Informizely hosts its servers and databases in the Microsoft Azure West Europe region in Amsterdam, so survey data stays within the European Union. There is no routine transfer to the United States, although any integrations or sub processors you configure yourself should be reviewed for transfers outside the EEA.
Usually not, because hosting is within the EU and the tool processes mostly voluntary feedback at low risk. A data protection impact assessment becomes advisable if your surveys collect sensitive or special category data, link responses to identified people at scale, or combine answers with other behavioural data. Document the cookie, the data collected and the legal basis as part of any such review.
Sign a data processing agreement with Informizely and confirm EU data residency for your account. Configure a consent banner that blocks the respondent cookie until consent is given, and document the legal basis for both the cookie and the responses. Avoid collecting sensitive data without explicit consent, set a clear retention period and name Informizely in your privacy notice.
Other EU friendly survey and feedback tools include Mopinion, Enalyzer, Survalyzer and self hosted options such as Formbricks for maximum control. Global tools like Hotjar surveys or Qualtrics exist but may involve transfers outside the EEA. For privacy first European deployments, an EU hosted tool such as Informizely is often the simpler choice.
List the Informizely cookies, naming _iz_uh_ps_ as the persistent history cookie and _iz_sd_ss_ as the session cookie, and explain their purpose and duration. State that survey responses are stored within the European Union on Microsoft Azure, so there is no third country transfer through the core service. Keep the policy consistent with what your consent banner actually blocks until consent is given.