Bread & Butter
Bread & Butter is a lead intelligence platform that uses AI to identify and qualify the people and companies visiting a website. It analyses visitor activity to give sales and marketing teams information about potential leads. Because it identifies and profiles visitors, its script generally requires consent under the GDPR.
Bread & Butter and the GDPR
Bread & Butter is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
What Bread & Butter sets and contacts
The cookies of Bread & Butter are not documented in the catalog yet. To see what is actually set on your site, run a free scan.
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