Alloka
Alloka is a Russian call tracking service that shows a different phone number to each website visitor or traffic source, so that incoming calls can be linked to the ad or campaign that generated them. Its script replaces the numbers on the page and records visit data, which is why it is treated as an analytics service requiring consent.
Alloka and the GDPR
Alloka is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
What Alloka sets and contacts
The cookies of Alloka are not documented in the catalog yet. To see what is actually set on your site, run a free scan.
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