Advertising

WordAds

WordAds is the advertising programme from Automattic that displays ads on WordPress.com sites and on self-hosted WordPress sites using Jetpack, sharing revenue with site owners. Ads are supplied by advertising partners through programmatic auctions. These ad scripts use cookies and identifiers for targeting and measurement, so they require visitor consent.

Compliance

WordAds and the GDPR

WordAds is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

What WordAds sets and contacts

The cookies of WordAds are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

Facebook SDK

Facebook SDK is a development framework and toolkit providing developers with a structured foundation for building modern web applications. It offers reusable components, standardized architecture patterns, and comprehensive documentation. Facebook SDK accelerates development through code generation, testing utilities, and build optimization. With an active community and extensive ecosystem, Facebook SDK enables teams to build scalable, maintainable applications following industry best practices.

Marketing

Tomi.ai

Tomi.ai is an AI-powered platform that leverages artificial intelligence and machine learning to help businesses automate processes, generate insights, and enhance digital experiences. It provides intelligent automation, natural language processing, and predictive analytics. Tomi.ai integrates with existing workflows and tools to deliver AI-driven optimization across marketing, customer service, and operations. With scalable infrastructure, Tomi.ai makes advanced AI accessible to all teams.

Marketing

Yieldlab

Yieldlab is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Yieldlab provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Yieldlab helps deliver the right message to the right audience at the right time.

Marketing

Refericon

Refericon is a web technology service that provides essential functionality for websites and digital platforms. It delivers core capabilities that support site operations, content delivery, and user experience optimization. Refericon integrates seamlessly with modern web architectures, ensuring reliable performance and compatibility across browsers and devices. Trusted by businesses worldwide, Refericon helps organizations maintain robust websites that meet user expectations and technical requirements.

Marketing

Google Ads Conversion Tracking

Google Ads Conversion Tracking is a conversion rate optimization (CRO) platform that helps businesses increase the percentage of website visitors who take desired actions. It combines A/B testing, user behavior analysis, and personalization tools to identify and remove conversion barriers. Google Ads Conversion Tracking provides actionable insights through heatmaps, funnel analysis, and session recordings, enabling teams to implement data-driven improvements that boost revenue without increasing traffic costs.

Marketing

Tapsell

Tapsell is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Tapsell provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Tapsell helps deliver the right message to the right audience at the right time.

Marketing

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