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Veoxa is a marketing and conversion tracking service. This page explains its cookies, your GDPR and ePrivacy obligations, data transfers and how to deploy it with valid consent.
Veoxa is a marketing and performance service operated by Veoxa. It helps you attribute conversions, recover sales and measure the return on your campaigns by following visitors across their journey.
Veoxa relies on cookies and identifiers to recognise a device, follow it across pages and link an action to a campaign. It typically processes IP address, click identifiers, page activity and conversion events.
Advertising and attribution cookies are never strictly necessary, so ePrivacy requires consent before they are placed and the GDPR requires a lawful basis, which for marketing is consent, plus transparency about any profiling.
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Because Veoxa sets cookies or processes identifiers that are not strictly necessary, you must obtain prior, informed and freely given consent before it loads.
Veoxa processes campaign and conversion data on infrastructure that includes the United States, a country outside the European Economic Area. Map this transfer, identify the safeguard you rely on such as an adequacy decision or Standard Contractual Clauses, and document it in your records of processing.
Block Veoxa until the visitor has accepted marketing cookies in your consent banner, pass the consent signal to the tags, sign a data processing agreement with Veoxa and disclose the tool and its purpose in your privacy notice.
Websites using Veoxa must obtain user consent under GDPR regulations.
DPIA considerations
Veoxa involves systematic monitoring or large scale processing of visitor behaviour, so a data protection impact assessment under Article 35 GDPR is strongly recommended before you deploy it.
Sample consent text
We use Veoxa to measure our campaigns and recover abandoned sales. With your consent we store the cookies described in our cookie policy. You can accept, refuse or withdraw your choice at any time.
Third-party domains contacted
veoxa.comtrack.veoxa.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| veoxa_click | Marketing | 30 days | Stores the click identifier that links an advertising click to a later conversion |
| veoxa_uid | Marketing | 1 year | Assigns a persistent identifier to the device for cross campaign performance measurement |
| veoxa_sess | Marketing | Session | Maintains the advertising session while the visitor browses the advertiser site |
Veoxa places tracking cookies for advertising — comply with GDPR using FlowConsent.
Veoxa sets the following cookies: veoxa_click, veoxa_uid, veoxa_sess. Each one is listed in the cookie table on this page with its type, duration and purpose, and you should mirror that list in your own cookie policy.
Yes. Veoxa relies on cookies or identifiers that are not strictly necessary, so under ePrivacy Article 5(3) you must collect prior, informed and freely given consent before it loads.
The lawful basis is Consent (Art. 6(1)(a) GDPR). Record this basis in your records of processing and state it in the privacy notice shown to visitors.
Yes, a transfer outside the European Economic Area can occur. Veoxa processes campaign and conversion data on infrastructure that includes the United States, a country outside the European Economic Area. Rely on an adequacy decision or Standard Contractual Clauses and document the safeguard.
A data protection impact assessment is recommended, because Veoxa involves the kind of systematic tracking that Article 35 GDPR targets.
Implement Veoxa through your consent layer: keep strictly necessary functions always on, gate optional ones behind consent, sign a data processing agreement with Veoxa where it acts as a processor and keep your cookie policy in sync with the real cookies.
Alternatives include consent first analytics and attribution tools or server side tracking with strict data minimisation. The consent requirement for non essential cookies stays the same whichever you pick.
List every cookie Veoxa sets in your cookie policy with its name, purpose and retention, state the legal basis, name Veoxa where relevant, and update the policy whenever the tool changes so refusals in your banner are always honoured.