Valuad
Valuad is an ad technology company offering managed header bidding for publishers, based on Prebid auctions in front of Google Ad Manager and a hosted Prebid Server. It installs a wrapper on the publisher's pages that requests bids from several ad partners for each slot. These ad calls use cookies and identifiers and require visitor consent.
Valuad and the GDPR
Valuad is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
What Valuad sets and contacts
The cookies of Valuad are not documented in the catalog yet. To see what is actually set on your site, run a free scan.
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