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ROAS Funnels

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ROAS Funnels is a marketing and conversion tracking service. This page explains its cookies, your GDPR and ePrivacy obligations, data transfers and how to deploy it with valid consent.

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Overview

What does ROAS Funnels do?

What ROAS Funnels is and how it works

ROAS Funnels is a marketing and performance service operated by ROAS Funnels. It helps you attribute conversions, recover sales and measure the return on your campaigns by following visitors across their journey.

What data and cookies ROAS Funnels processes

ROAS Funnels relies on cookies and identifiers to recognise a device, follow it across pages and link an action to a campaign. It typically processes IP address, click identifiers, page activity and conversion events.

GDPR and ePrivacy implications

Advertising and attribution cookies are never strictly necessary, so ePrivacy requires consent before they are placed and the GDPR requires a lawful basis, which for marketing is consent, plus transparency about any profiling.

Do you need consent

Because ROAS Funnels sets cookies or processes identifiers that are not strictly necessary, you must obtain prior, informed and freely given consent before it loads.

International data transfers

ROAS Funnels stores funnel and lead data on cloud infrastructure located in the United States, outside the European Economic Area. Map this transfer, identify the safeguard you rely on such as an adequacy decision or Standard Contractual Clauses, and document it in your records of processing.

How to stay compliant with ROAS Funnels

Block ROAS Funnels until the visitor has accepted marketing cookies in your consent banner, pass the consent signal to the tags, sign a data processing agreement with ROAS Funnels and disclose the tool and its purpose in your privacy notice.

Compliance

ROAS Funnels and the GDPR

ROAS Funnels is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR)
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive (Cookie Law), CCPA

Impact assessment (DPIA)

ROAS Funnels involves systematic monitoring or large scale processing of visitor behaviour, so a data protection impact assessment under Article 35 GDPR is strongly recommended before you deploy it.

Sample text for your banner

We use ROAS Funnels to measure our campaigns and recover abandoned sales. With your consent we store the cookies described in our cookie policy. You can accept, refuse or withdraw your choice at any time.
Cookies and trackers

What ROAS Funnels sets and contacts

Tracking method
Third party cookies and tracking pixels
Server location
United States (ROAS Funnels)
Data transferred outside the EU
ROAS Funnels stores funnel and lead data on cloud infrastructure located in the United States, outside the European Economic Area.

Cookies set (3)

NameTypeDurationPurpose
_rf_visitorMarketing1 yearIdentifies the returning visitor so funnel steps and conversions can be attributed
_rf_sessionMarketing30 minutesTracks the current funnel session to measure step completion and drop off
_rf_splitMarketing90 daysRemembers which split test variant of the funnel the visitor was shown

Third-party domains contacted (2)

  • roasfunnels.com
  • app.roasfunnels.com
Questions

Frequently asked questions about ROAS Funnels

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What cookies does ROAS Funnels set?

ROAS Funnels sets the following cookies: _rf_visitor, _rf_session, _rf_split. Each one is listed in the cookie table on this page with its type, duration and purpose, and you should mirror that list in your own cookie policy.

Is consent required to use ROAS Funnels?

Yes. ROAS Funnels relies on cookies or identifiers that are not strictly necessary, so under ePrivacy Article 5(3) you must collect prior, informed and freely given consent before it loads.

What is the legal basis for ROAS Funnels?

The lawful basis is Consent (Art. 6(1)(a) GDPR). Record this basis in your records of processing and state it in the privacy notice shown to visitors.

Does ROAS Funnels transfer data to a third country?

Yes, a transfer outside the European Economic Area can occur. ROAS Funnels stores funnel and lead data on cloud infrastructure located in the United States, outside the European Economic Area. Rely on an adequacy decision or Standard Contractual Clauses and document the safeguard.

Do I need a DPIA for ROAS Funnels?

A data protection impact assessment is recommended, because ROAS Funnels involves the kind of systematic tracking that Article 35 GDPR targets.

How do I implement ROAS Funnels in a compliant way?

Implement ROAS Funnels through your consent layer: keep strictly necessary functions always on, gate optional ones behind consent, sign a data processing agreement with ROAS Funnels where it acts as a processor and keep your cookie policy in sync with the real cookies.

What are the alternatives to ROAS Funnels?

Alternatives include consent first analytics and attribution tools or server side tracking with strict data minimisation. The consent requirement for non essential cookies stays the same whichever you pick.

How do I update my cookie policy for ROAS Funnels?

List every cookie ROAS Funnels sets in your cookie policy with its name, purpose and retention, state the legal basis, name ROAS Funnels where relevant, and update the policy whenever the tool changes so refusals in your banner are always honoured.

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