Does your website use third-party services? Get GDPR compliant in minutes.
Try FlowConsentFree plan · 10-min setup
ROAS Funnels is a marketing and conversion tracking service. This page explains its cookies, your GDPR and ePrivacy obligations, data transfers and how to deploy it with valid consent.
ROAS Funnels is a marketing and performance service operated by ROAS Funnels. It helps you attribute conversions, recover sales and measure the return on your campaigns by following visitors across their journey.
ROAS Funnels relies on cookies and identifiers to recognise a device, follow it across pages and link an action to a campaign. It typically processes IP address, click identifiers, page activity and conversion events.
Advertising and attribution cookies are never strictly necessary, so ePrivacy requires consent before they are placed and the GDPR requires a lawful basis, which for marketing is consent, plus transparency about any profiling.
Get GDPR compliant in 10 minutes
Free plan available · No credit card required
Because ROAS Funnels sets cookies or processes identifiers that are not strictly necessary, you must obtain prior, informed and freely given consent before it loads.
ROAS Funnels stores funnel and lead data on cloud infrastructure located in the United States, outside the European Economic Area. Map this transfer, identify the safeguard you rely on such as an adequacy decision or Standard Contractual Clauses, and document it in your records of processing.
Block ROAS Funnels until the visitor has accepted marketing cookies in your consent banner, pass the consent signal to the tags, sign a data processing agreement with ROAS Funnels and disclose the tool and its purpose in your privacy notice.
Websites using ROAS Funnels must obtain user consent under GDPR regulations.
DPIA considerations
ROAS Funnels involves systematic monitoring or large scale processing of visitor behaviour, so a data protection impact assessment under Article 35 GDPR is strongly recommended before you deploy it.
Sample consent text
We use ROAS Funnels to measure our campaigns and recover abandoned sales. With your consent we store the cookies described in our cookie policy. You can accept, refuse or withdraw your choice at any time.
Third-party domains contacted
roasfunnels.comapp.roasfunnels.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| _rf_visitor | Marketing | 1 year | Identifies the returning visitor so funnel steps and conversions can be attributed |
| _rf_session | Marketing | 30 minutes | Tracks the current funnel session to measure step completion and drop off |
| _rf_split | Marketing | 90 days | Remembers which split test variant of the funnel the visitor was shown |
ROAS Funnels places tracking cookies for advertising — comply with GDPR using FlowConsent.
ROAS Funnels sets the following cookies: _rf_visitor, _rf_session, _rf_split. Each one is listed in the cookie table on this page with its type, duration and purpose, and you should mirror that list in your own cookie policy.
Yes. ROAS Funnels relies on cookies or identifiers that are not strictly necessary, so under ePrivacy Article 5(3) you must collect prior, informed and freely given consent before it loads.
The lawful basis is Consent (Art. 6(1)(a) GDPR). Record this basis in your records of processing and state it in the privacy notice shown to visitors.
Yes, a transfer outside the European Economic Area can occur. ROAS Funnels stores funnel and lead data on cloud infrastructure located in the United States, outside the European Economic Area. Rely on an adequacy decision or Standard Contractual Clauses and document the safeguard.
A data protection impact assessment is recommended, because ROAS Funnels involves the kind of systematic tracking that Article 35 GDPR targets.
Implement ROAS Funnels through your consent layer: keep strictly necessary functions always on, gate optional ones behind consent, sign a data processing agreement with ROAS Funnels where it acts as a processor and keep your cookie policy in sync with the real cookies.
Alternatives include consent first analytics and attribution tools or server side tracking with strict data minimisation. The consent requirement for non essential cookies stays the same whichever you pick.
List every cookie ROAS Funnels sets in your cookie policy with its name, purpose and retention, state the legal basis, name ROAS Funnels where relevant, and update the policy whenever the tool changes so refusals in your banner are always honoured.