Rapid Active CRM
Rapid Active CRM is a marketing and conversion tracking service. This page explains its cookies, your GDPR and ePrivacy obligations, data transfers and how to deploy it with valid consent.
What does Rapid Active CRM do?
What Rapid Active CRM is and how it works
Rapid Active CRM is a marketing and performance service operated by Rapid Active CRM. It helps you attribute conversions, recover sales and measure the return on your campaigns by following visitors across their journey.
What data and cookies Rapid Active CRM processes
Rapid Active CRM relies on cookies and identifiers to recognise a device, follow it across pages and link an action to a campaign. It typically processes IP address, click identifiers, page activity and conversion events.
GDPR and ePrivacy implications
Advertising and attribution cookies are never strictly necessary, so ePrivacy requires consent before they are placed and the GDPR requires a lawful basis, which for marketing is consent, plus transparency about any profiling.
Do you need consent
Because Rapid Active CRM sets cookies or processes identifiers that are not strictly necessary, you must obtain prior, informed and freely given consent before it loads.
International data transfers
Rapid Active CRM hosts contact and interaction records on cloud infrastructure that includes the United States, outside the European Economic Area. Map this transfer, identify the safeguard you rely on such as an adequacy decision or Standard Contractual Clauses, and document it in your records of processing.
How to stay compliant with Rapid Active CRM
Block Rapid Active CRM until the visitor has accepted marketing cookies in your consent banner, pass the consent signal to the tags, sign a data processing agreement with Rapid Active CRM and disclose the tool and its purpose in your privacy notice.
Rapid Active CRM and the GDPR
Rapid Active CRM is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
- Legal basis
- Consent (Art. 6(1)(a) GDPR)
- Risk level
- medium
- Applicable regulations
- GDPR, ePrivacy Directive (Cookie Law), CCPA
Impact assessment (DPIA)
A screening assessment is advisable for Rapid Active CRM, and a full DPIA may become necessary if you combine it with other tracking tools or process data on a large scale.
Sample text for your banner
We use Rapid Active CRM to measure our campaigns and recover abandoned sales. With your consent we store the cookies described in our cookie policy. You can accept, refuse or withdraw your choice at any time.
What Rapid Active CRM sets and contacts
- Tracking method
- Third party cookies and tracking pixels
- Server location
- United States (Rapid Active CRM)
- Data transferred outside the EU
- Rapid Active CRM hosts contact and interaction records on cloud infrastructure that includes the United States, outside the European Economic Area.
Cookies set (3)
| Name | Type | Duration | Purpose |
|---|---|---|---|
| racrm_visitor | Marketing | 1 year | Links a website visitor to a contact record for lead tracking and scoring |
| racrm_session | Functional | 30 minutes | Maintains the tracking session used to log page views against a contact |
| racrm_form | Functional | 30 days | Remembers form interactions so submissions can be associated with the right contact |
Third-party domains contacted (2)
rapidactivecrm.comapp.rapidactivecrm.com
Frequently asked questions about Rapid Active CRM
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What cookies does Rapid Active CRM set?
Rapid Active CRM sets the following cookies: racrm_visitor, racrm_session, racrm_form. Each one is listed in the cookie table on this page with its type, duration and purpose, and you should mirror that list in your own cookie policy.
Is consent required to use Rapid Active CRM?
Yes. Rapid Active CRM relies on cookies or identifiers that are not strictly necessary, so under ePrivacy Article 5(3) you must collect prior, informed and freely given consent before it loads.
What is the legal basis for Rapid Active CRM?
The lawful basis is Consent (Art. 6(1)(a) GDPR). Record this basis in your records of processing and state it in the privacy notice shown to visitors.
Does Rapid Active CRM transfer data to a third country?
Yes, a transfer outside the European Economic Area can occur. Rapid Active CRM hosts contact and interaction records on cloud infrastructure that includes the United States, outside the European Economic Area. Rely on an adequacy decision or Standard Contractual Clauses and document the safeguard.
Do I need a DPIA for Rapid Active CRM?
A full DPIA is not always mandatory for Rapid Active CRM, but a documented screening assessment is wise, especially alongside other tracking tools.
How do I implement Rapid Active CRM in a compliant way?
Implement Rapid Active CRM through your consent layer: keep strictly necessary functions always on, gate optional ones behind consent, sign a data processing agreement with Rapid Active CRM where it acts as a processor and keep your cookie policy in sync with the real cookies.
What are the alternatives to Rapid Active CRM?
Alternatives include consent first analytics and attribution tools or server side tracking with strict data minimisation. The consent requirement for non essential cookies stays the same whichever you pick.
How do I update my cookie policy for Rapid Active CRM?
List every cookie Rapid Active CRM sets in your cookie policy with its name, purpose and retention, state the legal basis, name Rapid Active CRM where relevant, and update the policy whenever the tool changes so refusals in your banner are always honoured.
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