Does your website use third-party services? Get GDPR compliant in minutes.
Try FlowConsentFree plan · 10-min setup
Rapid Active CRM is a marketing and conversion tracking service. This page explains its cookies, your GDPR and ePrivacy obligations, data transfers and how to deploy it with valid consent.
Rapid Active CRM is a marketing and performance service operated by Rapid Active CRM. It helps you attribute conversions, recover sales and measure the return on your campaigns by following visitors across their journey.
Rapid Active CRM relies on cookies and identifiers to recognise a device, follow it across pages and link an action to a campaign. It typically processes IP address, click identifiers, page activity and conversion events.
Advertising and attribution cookies are never strictly necessary, so ePrivacy requires consent before they are placed and the GDPR requires a lawful basis, which for marketing is consent, plus transparency about any profiling.
Get GDPR compliant in 10 minutes
Free plan available · No credit card required
Because Rapid Active CRM sets cookies or processes identifiers that are not strictly necessary, you must obtain prior, informed and freely given consent before it loads.
Rapid Active CRM hosts contact and interaction records on cloud infrastructure that includes the United States, outside the European Economic Area. Map this transfer, identify the safeguard you rely on such as an adequacy decision or Standard Contractual Clauses, and document it in your records of processing.
Block Rapid Active CRM until the visitor has accepted marketing cookies in your consent banner, pass the consent signal to the tags, sign a data processing agreement with Rapid Active CRM and disclose the tool and its purpose in your privacy notice.
Websites using Rapid Active CRM must obtain user consent under GDPR regulations.
DPIA considerations
A screening assessment is advisable for Rapid Active CRM, and a full DPIA may become necessary if you combine it with other tracking tools or process data on a large scale.
Sample consent text
We use Rapid Active CRM to measure our campaigns and recover abandoned sales. With your consent we store the cookies described in our cookie policy. You can accept, refuse or withdraw your choice at any time.
Third-party domains contacted
rapidactivecrm.comapp.rapidactivecrm.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| racrm_visitor | Marketing | 1 year | Links a website visitor to a contact record for lead tracking and scoring |
| racrm_session | Functional | 30 minutes | Maintains the tracking session used to log page views against a contact |
| racrm_form | Functional | 30 days | Remembers form interactions so submissions can be associated with the right contact |
Rapid Active CRM places tracking cookies for advertising — comply with GDPR using FlowConsent.
Rapid Active CRM sets the following cookies: racrm_visitor, racrm_session, racrm_form. Each one is listed in the cookie table on this page with its type, duration and purpose, and you should mirror that list in your own cookie policy.
Yes. Rapid Active CRM relies on cookies or identifiers that are not strictly necessary, so under ePrivacy Article 5(3) you must collect prior, informed and freely given consent before it loads.
The lawful basis is Consent (Art. 6(1)(a) GDPR). Record this basis in your records of processing and state it in the privacy notice shown to visitors.
Yes, a transfer outside the European Economic Area can occur. Rapid Active CRM hosts contact and interaction records on cloud infrastructure that includes the United States, outside the European Economic Area. Rely on an adequacy decision or Standard Contractual Clauses and document the safeguard.
A full DPIA is not always mandatory for Rapid Active CRM, but a documented screening assessment is wise, especially alongside other tracking tools.
Implement Rapid Active CRM through your consent layer: keep strictly necessary functions always on, gate optional ones behind consent, sign a data processing agreement with Rapid Active CRM where it acts as a processor and keep your cookie policy in sync with the real cookies.
Alternatives include consent first analytics and attribution tools or server side tracking with strict data minimisation. The consent requirement for non essential cookies stays the same whichever you pick.
List every cookie Rapid Active CRM sets in your cookie policy with its name, purpose and retention, state the legal basis, name Rapid Active CRM where relevant, and update the policy whenever the tool changes so refusals in your banner are always honoured.