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Integral Ad Science

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Integral Ad Science (IAS) is a US digital advertising verification company. Advertisers and publishers use its technology to measure whether ads are viewable, shown in brand-safe contexts and seen by real people rather than bots. Its tags run alongside ads on web pages and collect data about the page, the device and the ad impression.

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Integral Ad Science and the GDPR

Integral Ad Science is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

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