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Clicktripz

MarketingOfficial website

Clicktripz is a travel focused performance advertising and click acquisition platform that uses JavaScript ad tags and third party cookies for behavioural targeting and attribution.

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Overview

What does Clicktripz do?

What is Clicktripz

Clicktripz is a performance advertising and click acquisition network for the travel industry. Hotels, airlines, OTAs, and metasearch sites use it to buy and sell qualified travel intent traffic. The platform deploys JavaScript ad tags and conversion pixels on partner websites, sets cookies to track which click led to a booking, and shares attribution data with advertisers.

Cookies and identifiers used

Clicktripz sets third party cookies including ctz_uid (pseudonymous identifier, twelve months), ctz_clk (click attribution, thirty days), and synchronised IDs with partner DSPs. It also collects search intent signals (destination, dates, currency) when present in URLs.

Legal basis under the GDPR

The legal basis is explicit consent under Art. 6(1)(a) GDPR and Art. 5(3) ePrivacy. Legitimate interest is not acceptable for behavioural and intent based advertising, especially when intent data is shared with multiple advertisers.

International data transfers

Clicktripz is a US company. EU personal data may be transferred to the US under Standard Contractual Clauses and the EU, US Data Privacy Framework where the recipient is certified. Document this in your privacy notice.

Consent management

Integrate a CMP, pass the TCF v2.2 TC string before every Clicktripz tag fires, honour Global Privacy Control, and treat Clicktripz as a marketing vendor that requires opt in by default.

Practical compliance steps

Sign a DPA, block the tag until consent, list Clicktripz domains in your cookie policy, document the international transfer, and review the partner mix quarterly. Avoid passing identifiable customer data such as email or full name without explicit consent and a contractual basis.

Compliance

Clicktripz and the GDPR

Clicktripz is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (GDPR Art. 6(1)(a) and ePrivacy Directive Art. 5(3))
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive, IAB TCF v2.2

Impact assessment (DPIA)

A DPIA is recommended because Clicktripz combines travel intent data with cross site identifiers, falling within Art. 35(3)(b) of the GDPR for large scale profiling.

Sample text for your banner

We use Clicktripz to deliver travel related advertising. With your consent, Clicktripz may set cookies and share booking intent with our partners.
Cookies and trackers

What Clicktripz sets and contacts

Tracking method
JavaScript ad tag, conversion pixels and third party cookies for travel campaign attribution
Server location
United States with global cloud distribution
Data transferred outside the EU
Clicktripz is headquartered in the United States. EU data may be transferred under Standard Contractual Clauses and the EU, US Data Privacy Framework where applicable.

Cookies set (4)

NameTypeDurationPurpose
ctz_uidthird_party12 monthsPseudonymous user identifier for travel advertising
ctz_clkthird_party30 daysClick attribution and booking conversion tracking
ctz_syncthird_party12 monthsCookie sync identifier shared with DSP partners
ctz_intentthird_party30 daysStores travel intent signals (destination, dates) for retargeting

Third-party domains contacted (4)

  • clicktripz.com
  • cdn.clicktripz.com
  • track.clicktripz.com
  • sync.clicktripz.com
Questions

Frequently asked questions about Clicktripz

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What cookies does Clicktripz set?

Third party cookies ctz_uid (twelve months), ctz_clk (thirty days), ctz_sync (twelve months), and ctz_intent (thirty days).

Is consent required for Clicktripz?

Yes. All Clicktripz cookies are non essential, so prior consent under Art. 5(3) ePrivacy and Art. 6(1)(a) GDPR is required.

What is the legal basis?

Explicit consent. Legitimate interest is not acceptable for behavioural and intent based advertising.

Does Clicktripz transfer data to the US?

Yes. Clicktripz is US based. Use SCCs and the EU, US Data Privacy Framework where applicable.

Do I need a DPIA?

A DPIA is recommended due to large scale profiling of travel intent data.

How do I implement Clicktripz compliantly?

Block tag until consent, integrate with a CMP, document the transfer and partners, sign a DPA, audit quarterly.

Are there alternatives?

Contextual travel ad networks, direct PPC on Google Hotel Ads with consent mode, and first party retargeting.

How do I update my cookie policy?

List clicktripz.com domains and ctz_ cookies with names, purposes, and durations.

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