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Aniview Video Ad Player

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HTML5 video ad player by Aniview that publishers embed to monetise content with VAST/VPAID creatives, header bidding and verification.

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Overview

What does Aniview Video Ad Player do?

What Aniview is

Aniview is an Israeli video advertising technology vendor. Its HTML5 video player is embedded by publishers to monetise inventory with VAST and VPAID creatives. The player loads the Aniview ad server, header bidding modules and verification vendors (DoubleVerify, Integral Ad Science, Moat).

Cookies and data

The player writes a first party visitor cookie (av_uid) and loads multiple third party advertising and verification cookies. Each demand partner reads its own profile and may sync identifiers across publishers. The IAB TCF string is propagated to all loaded vendors.

GDPR and ePrivacy posture

All Aniview and partner cookies fall under Article 5(3) ePrivacy and require prior consent. Aniview is registered in IAB TCF v2.2 with vendor ID, so consent strings can be passed down the chain. Without consent, the player must not load any ad creatives.

Transfers and adequacy

Aniview Ltd. operates in Israel, which has GDPR adequacy. Most partner DSPs and verification vendors are US controllers. Sign Standard Contractual Clauses with each non adequate vendor, document a Transfer Impact Assessment and check DPF certification.

Implementation steps

Block the Aniview player before consent, integrate IAB TCF v2.2, sign DPA and SCCs with non adequate partners, list every advertising and verification cookie in the cookie register, run a DPIA and provide a non advertising fallback for users who refuse.

Compliance

Aniview Video Ad Player and the GDPR

Aniview Video Ad Player is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR and Art. 5(3) ePrivacy) for the Aniview cookies, the embedded ad stack and the personalised advertising. Legitimate interest is not appropriate for behavioural advertising.
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive, IAB TCF v2.2, UK GDPR, CCPA, Israeli Privacy Protection Law

Impact assessment (DPIA)

A DPIA is recommended given the combination of behavioural advertising, multiple ad partners and verification vendors, and transfers to Israel and the US.

Sample text for your banner

This page embeds the Aniview video ad player. With your consent, Aniview and its advertising partners may set cookies and process your data to serve personalised ads.
Cookies and trackers

What Aniview Video Ad Player sets and contacts

Tracking method
JavaScript HTML5 video player that loads VAST and VPAID ad creatives, third party advertising and verification cookies, and connects to the Aniview ad server and partner SSPs through programmatic auctions.
Server location
Israel (Aniview Ltd., headquartered in Tel Aviv) with global CDN edges
Data transferred outside the EU
Aniview is established in Israel, which benefits from a GDPR adequacy decision since 2011. Partner ad exchanges and verification vendors (mostly US based) are not covered by adequacy and require Standard Contractual Clauses plus a Transfer Impact Assessment.

Cookies set (4)

NameTypeDurationPurpose
av_uidfirst_party1 yearPersistent visitor identifier used by the Aniview player to deduplicate viewers across pages and sessions.
av_sessionfirst_partySessionSession identifier used to group ad requests from the same visit.
euconsent-v2first_party6 monthsIAB TCF v2.2 consent string propagated to advertising and verification vendors loaded by the Aniview player.
_ad_partner_aniviewthird_party1 yearGeneric third party advertising cookie set by partners loaded inside the Aniview player (Magnite, OpenX, Index Exchange).

Third-party domains contacted (4)

  • aniview.com
  • player.aniview.com
  • cdn.aniview.com
  • tg.aniview.com
Questions

Frequently asked questions about Aniview Video Ad Player

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What cookies does the Aniview player set?

av_uid (visitor identifier), av_session (session) and a fleet of advertising and verification cookies set by partners loaded inside the player.

Is consent required for the Aniview player?

Yes. The player and its partners only fire after consent is captured and the IAB TCF string is propagated.

What is the legal basis for processing through Aniview?

Consent (Art. 6(1)(a) GDPR) for advertising and verification cookies. Legitimate interest is not appropriate for behavioural advertising.

Does Aniview transfer data to a third country?

Aniview Ltd. is in Israel (adequate). Most partners are US controllers and require SCCs and a TIA.

Do I need a DPIA for the Aniview player?

Recommended. Behavioural advertising plus multiple processors and US transfers is a textbook Article 35 DPIA case.

How do I implement the Aniview player compliantly?

Block before consent, integrate IAB TCF v2.2, sign DPAs and SCCs, list every cookie, document segments, and provide a non advertising fallback.

What are the alternatives to Aniview?

Other video ad servers and players include JW Player, Brightcove, Connatix, Spotx (Magnite Streaming) and Hive Media. Each has its own privacy posture.

How do I update my cookie policy when adding Aniview?

List every cookie set by the embed, including ad and verification partners, with name, purpose, retention and processor. Mention the Israel and US transfers.

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