TL;DR: Wix includes a native cookie consent tool, but it does not meet ICO and GDPR requirements in its default configuration. You need to configure cookie blocking before consent, make the reject option as accessible as accept, and enable Google Consent Mode v2 to stay compliant.
Wix is one of the world's most popular website builders, used by millions of European small businesses. If your Wix site collects data from European visitors through analytics or advertising cookies, GDPR applies fully to you.
This guide explains how to identify cookies on your Wix site, assess the native tool's compliance, and integrate a consent solution that meets GDPR and ICO requirements.
GDPR and cookies: what Wix does not do for you
Wix has offered a built-in cookie banner since 2020. However, in its default configuration, this tool has several limitations under European regulatory requirements:
- The reject button is not always as prominent as the accept button
- Some cookies may be placed before the user has given consent
- Consent logging (proof required by data protection authorities) is limited
- Native Google Consent Mode v2 integration is not guaranteed for all sites
These limitations mean that Wix's native banner may not be sufficient to satisfy ICO or EU data protection authority requirements.
Cookies placed on a Wix site
A standard Wix site places several types of cookies, regardless of the apps you add:
- Wix session cookies (_wixCIDX, _wix_browser_sess): technically necessary
- Wix performance cookies (fedops.logger, ssr-caching): internal measurement
- Google Analytics (if connected): requires consent
- Facebook Pixel (if installed via Wix Marketing): requires consent
- Wix Market apps: each app can add its own cookies
A full audit of all cookies on your site is therefore essential before configuring your banner.
Setting up a compliant cookie banner on Wix
Use Wix's native tool or a third-party solution?
Wix's built-in cookie tool (accessible via Site Settings > Privacy & Cookies) allows banner appearance and text customisation. However, for full GDPR compliance, a dedicated solution is often needed alongside it.
Key criteria for evaluating your solution:
- Effective blocking of non-essential cookies before consent
- Reject option as easy to access as accept (no dark patterns)
- Readable list of cookies and purposes for the user
- Consent log storage (proof of consent)
- Google Consent Mode v2 compatibility
For robust compliance, an external CMP like FlowConsent can be integrated via Wix Velo (Wix's development environment) or via a custom tag in the site's advanced settings.
Integrating a CMP via Wix Velo
Wix Velo allows you to add custom code to your site. To integrate FlowConsent:
- Enable Wix Velo in the Wix editor
- Add the FlowConsent script in the masterPage.js file (runs on all pages)
- Configure consent events to block cookies before consent
- Test the behaviour in private/incognito browsing mode
- Verify that marketing cookies are only placed after acceptance
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Google Consent Mode v2 on Wix
If you use Google Analytics 4 or Google Ads on your Wix site, implementing Google Consent Mode v2 has been mandatory since March 2024 for sites targeting European users.
Wix has announced improvements to its Consent Mode integration, but manual configuration is often still needed to ensure consent signals are sent before Google tags load.
With FlowConsent, Consent Mode v2 integration is handled automatically: the script sends denied signals by default, then updates them as soon as the user makes a choice.
Auditing your Wix site
To identify all cookies on your Wix site, browse in private/incognito mode and open developer tools (F12 > Application > Cookies). List all cookies with their domain, duration, and value. Identify native Wix cookies and those from third-party apps.
Use the FlowConsent free scan tool for an automated full cookie report.
Remember to repeat this audit each time you add a new Wix app, as each app can introduce new cookies.
Wix compliance checklist
- Audit all cookies present on the site
- Identify necessary vs non-necessary cookies
- Assess the compliance of Wix's native tool
- Integrate an external CMP if the native tool is insufficient
- Configure pre-emptive blocking of non-essential cookies
- Display a banner with a reject option as visible as accept
- List all purposes and third-party apps
- Implement Google Consent Mode v2 for GA4 and Google Ads
- Store consent logs as proof
- Update your privacy policy and legal notices
GDPR compliance on Wix requires a little more configuration than on some other platforms, but it is perfectly achievable even without advanced technical skills.
Scan your Wix site for free with FlowConsent to get a full compliance report.
Frequently asked questions
How to enable GDPR cookie management on Wix?
To be GDPR compliant on Wix, you need to add a consent management solution. Wix provides a basic built-in tool, but for full compliance with TCF 2.2 and Google Consent Mode v2, a third-party CMP like FlowConsent is recommended. It integrates via a JavaScript snippet in your site's advanced settings (Head section).
Is Wix GDPR compliant by default?
Not fully. By default, Wix may place analytics and marketing cookies without prior consent depending on your configuration. You must manually set up a compliant CMP to obtain consent before any non-essential personal data processing. Wix native tools do not fully cover TCF 2.2 requirements or Google Consent Mode v2.
What is Google Consent Mode v2 and is it required for Wix sites?
Google Consent Mode v2 is a Google framework that adapts the behavior of your Google tags (GA4, Ads) based on user consent choices. Mandatory since March 2024 for European sites using Google Ads or Google Analytics, it transmits accept/reject signals to the Google ecosystem. On Wix, it must be configured through your CMP (FlowConsent does this automatically).
How to migrate from the Wix cookie tool to an external CMP?
First, disable the built-in Wix cookie banner in Settings > Privacy & Cookies. Then install your external CMP via the Wix App Market or by adding custom code in Settings > Advanced > Custom Code (Head section). Configure your cookie categories in the CMP, test display and compliance, then publish. Historical consent proofs remain in the old system — check your retention obligations.
Is FlowConsent compatible with Wix?
Yes. FlowConsent integrates with Wix via a simple JavaScript snippet to paste into the site's advanced settings (Custom Code > Head). The solution automatically manages GDPR banner display, Google Consent Mode v2, TCF 2.2 compliance, and consent proof recording. No advanced technical skills are required for installation.