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What does Shopify do?

Shopify is a leading e-commerce platform used by millions of merchants worldwide. As a data processor for merchant stores, Shopify handles customer personal data including names, addresses, email addresses, payment tokens, and purchase history on behalf of the merchant (data controller). GDPR compliance requires merchants to sign a DPA with Shopify, implement cookie consent for non-essential tracking, maintain a compliant privacy policy, and honour customer data subject rights. Shopify provides built-in GDPR tools including customer data export and deletion.

What is Shopify?

Shopify is a cloud-based e-commerce platform used by millions of merchants to build and operate online stores. Merchants use Shopify to manage their product catalogue, process orders, handle payments, manage inventory, and run marketing campaigns. Shopify processes a substantial amount of customer personal data on behalf of merchants: names, email addresses, shipping addresses, payment tokens, order history, and browsing behaviour.

GDPR roles: controller and processor

The GDPR relationship for Shopify stores is: the merchant is the data controller (you decide why and how customer data is processed), and Shopify is the data processor (they process it on your behalf). This means merchants bear primary GDPR responsibility. Shopify acts as an independent controller only for its own business purposes (billing the merchant, fraud detection across the Shopify platform). Sign Shopify''s Data Processing Addendum to establish the processor relationship.

Cookies and consent management

Shopify sets strictly necessary cookies for cart management (_shopify_s, _shopify_sa_t) and checkout (_checkout_token, cart) that do not require consent. However, Shopify stores typically add analytics apps (Google Analytics, Pixel), marketing apps (email, advertising), and product recommendation apps that introduce non-essential cookies requiring consent. Use Shopify''s built-in cookie consent banner or a dedicated CMP app from the Shopify App Store.

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Customer data rights

Shopify provides built-in tools for GDPR compliance: customer data export (Admin, Customers, export), customer account deletion (removes order history), and request handling. For EU customers, you must respond to access and erasure requests within 30 days. Shopify''s customer deletion removes their personal data from your store''s active database, though some data is retained for legal obligations (tax records).

Practical compliance steps

Sign Shopify''s DPA. Add a GDPR-compliant cookie consent banner. Write a privacy policy covering all data processing (orders, marketing, analytics). Audit all installed Shopify apps for their own data processing. Set up a customer data request process. Configure email marketing with proper double opt-in. Disclose all third-party apps and services in your privacy policy.

GDPR consent category

Other

Websites using Shopify must obtain user consent under GDPR regulations.

Legal basisMultiple legal bases: contract performance (Art. 6(1)(b)) for order processing, account management, and fulfillment. Legitimate interest for fraud prevention and security. Consent required for marketing cookies, analytics tracking, and retargeting pixels. Shopify stores itself set strictly necessary cookies for cart and session management which do not require consent.
Risk levelmedium
Applicable regulationsGDPR, ePrivacy Directive, SCCs for US/Canada transfers. Also subject to PCI DSS for payment processing.

DPIA considerations

A DPIA is recommended for Shopify stores using extensive customer profiling, behavioural advertising across multiple ad platforms, or processing health or sensitive purchase data (pharmacies, medical devices). Standard e-commerce processing typically does not require a DPIA.

Sample consent text

This store uses cookies for essential shopping functions (cart, checkout) which are strictly necessary. We also use analytics and marketing cookies to improve your experience and show relevant ads. You can manage your preferences below.

Technical details

Tracking methodE-commerce platform, first-party analytics, Shopify Pixel, third-party app tracking, checkout cookies, customer account cookies
Server locationUnited States and Canada (Shopify Inc., Ottawa Canada, global CDN)
Data transferred outside the EUShopify is a Canadian e-commerce platform with infrastructure primarily in the US and Canada. EU personal data (customer names, addresses, purchase history, payment tokens) is processed on North American infrastructure. Shopify provides a GDPR-compliant DPA and SCCs for EU data transfers. Shopify also offers a EU Data Processing Addendum.

Third-party domains contacted

shopify.comcdn.shopify.commonorail.shopifycloud.com

Cookies placed

NameTypeDurationPurpose
_shopify_ypersistent1 yearShopify analytics visitor identifier tracking unique visitors across sessions
_shopify_ssessionSessionShopify analytics session cookie grouping page views within a single visit

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Frequently asked questions

Is Shopify GDPR compliant?

Shopify provides GDPR infrastructure but compliance depends on merchant configuration. Merchants must sign Shopify's DPA, install cookie consent, write a privacy policy, configure marketing opt-ins, and audit all installed apps.

What is the GDPR role of a Shopify merchant?

The merchant is the data controller — you decide what customer data to collect and why. Shopify is your data processor. Sign Shopify's Data Processing Addendum to formalise this relationship.

Do Shopify cart cookies require consent?

No. Shopify cart cookies (_shopify_s, _shopify_sa_t, cart) are strictly necessary for checkout. These cannot be blocked without breaking the store and do not require consent under ePrivacy.

How do I handle customer deletion requests in Shopify?

In Shopify Admin, go to Customers, open the profile, and select Delete customer. Respond within 30 days. Note that Shopify retains some data for legal obligations such as financial records.

Does installing Shopify apps create GDPR obligations?

Yes. Each app creates a new data processor relationship. Review each app's privacy policy and DPA. Apps with advertising or analytics require consent management integration.

Does Shopify transfer data outside the EU?

Yes. Shopify is Canadian with North American infrastructure. EU data transfers to Canada (adequate) and US (SCCs required). Sign Shopify's EU DPA covering these transfers.

What is Shopify's Customer Privacy API?

Shopify's Customer Privacy API allows themes and apps to check visitor consent before loading non-essential tracking — enabling GDPR-compliant conditional analytics and marketing app loading.

How do I add a cookie banner to Shopify?

Options: Shopify's built-in cookie banner (basic, free), CMP apps from the App Store (Cookiebot, Consentmo, Pandectes GDPR), or a custom CMP script via theme.liquid. Ensure Google Consent Mode v2 integration for ad platforms.