FlowConsent
How it worksPricingComparisonsBlogDocumentationLog inTry FlowConsent
Try FlowConsent
Customer support

Leadster

PreferencesOfficial website

Leadster is a Brazilian AI-powered conversational marketing platform that uses a chat widget to capture leads through interactive conversations. It collects visitor names, email addresses, phone numbers, and behavioural data via cookies. As a Brazilian company without an EU adequacy decision, transfers of European personal data to Leadster require Standard Contractual Clauses. Prior consent is required before the widget loads.

Block Leadster until consentScan my site
Overview

What does Leadster do?

What is Leadster?

Leadster is a Brazilian conversational marketing platform that replaces static contact forms with an interactive AI-powered chat widget that guides visitors through a lead qualification conversation. It is designed to increase lead conversion rates by engaging visitors at the right moment with personalised questions. The widget collects visitor data including name, email, phone number, and company through the chat flow, and passes qualified leads to CRM systems or sales teams.

What data does Leadster collect?

Leadster collects name, email address, phone number, company name, and any other qualification data configured in the chat flow. It also collects IP addresses, browser information, pages visited, and behavioural signals used to trigger the chat at the right moment. Lead data is stored in Leadster's Brazilian infrastructure and can be forwarded to integrated CRM platforms.

GDPR and Brazil transfer implications

Brazil adopted its General Data Protection Law (LGPD) in 2020, which shares structural similarities with GDPR. However, Brazil does not have an EU adequacy decision, meaning transfers of EU personal data to Brazilian infrastructure require a valid transfer mechanism under GDPR Article 46. Standard Contractual Clauses are the most practical option. Organisations must document this transfer and ensure Leadster can provide appropriate contractual safeguards.

Consent requirements

Consent is required before the Leadster widget loads under the ePrivacy Directive. The consent notice must explain that Leadster is used for lead capture, describe the data collected, and disclose the transfer to Brazil. Visitors who decline must be able to use the website without the chat widget appearing. A separate contact form or other lead capture mechanism should be available as an alternative.

Data transfers outside the EU

Leadster processes data in Brazil, which requires Standard Contractual Clauses as the transfer mechanism. Organisations should verify that Leadster can sign a DPA incorporating SCCs, document the transfer in their RoPA, and disclose it in their privacy policy.

Practical compliance steps

Block the Leadster script until consent is obtained. Update your privacy policy to disclose Leadster as a processor and the Brazil transfer. Sign a DPA with Leadster incorporating SCCs. Ensure the chat flow includes a privacy notice before data is collected. Provide an alternative lead capture method for visitors who decline consent.

Compliance

Leadster and the GDPR

Leadster is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR) for lead capture cookies and personal data collection via the conversational widget.
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive, LGPD (Brazil)

Impact assessment (DPIA)

A DPIA is advisable when Leadster is used at scale to collect personal data from large numbers of EU visitors, particularly when lead data is shared with CRM systems or used for automated follow-up campaigns.

Sample text for your banner

We use Leadster to engage with visitors and capture leads through an interactive chat. Leadster may collect your name, email, and phone number. Data is processed in Brazil. Please accept to enable the chat assistant.
Cookies and trackers

What Leadster sets and contacts

Tracking method
JavaScript chat widget, first-party cookies, conversational lead capture, server-side lead data processing
Server location
Brazil (Leadster is a Brazilian company with infrastructure in South America)
Data transferred outside the EU
Leadster is a Brazilian company. Brazil has adopted the LGPD (Lei Geral de Proteção de Dados) which shares principles with GDPR, but Brazil does not have an EU adequacy decision. Transfers of EU personal data to Brazil require Standard Contractual Clauses under GDPR Article 46.

Cookies set (2)

NameTypeDurationPurpose
ls_uidpersistent1 yearVisitor identifier used to recognise returning users and trigger the lead capture chat at optimal moments
ls_sessionsessionSessionSession identifier used to maintain the active lead capture conversation state

Third-party domains contacted (2)

  • leadster.com.br
  • api.leadster.com.br
Questions

Frequently asked questions about Leadster

Can't find your question? Write to us, we answer fast.

What cookies does Leadster set?

Leadster sets tracking cookies to identify returning visitors and trigger the chat widget at optimal moments. It also uses localStorage to maintain conversation context. These cookies require prior consent under the ePrivacy Directive before the Leadster script loads.

Does Leadster require consent under GDPR?

Yes. Leadster sets tracking cookies and collects personal data including name, email, and phone number from the first interaction. Consent must be obtained before the widget loads. The consent notice must disclose the Brazil data transfer.

What is the legal basis for using Leadster?

Consent under Article 6(1)(a) GDPR is required for tracking cookies and the collection of lead data via the chat widget. Once a visitor submits their contact details during a chat, the subsequent processing for lead follow-up may rely on legitimate interest or contract performance depending on the context.

Does Leadster transfer data outside the EU?

Yes, to Brazil. Brazil does not have an EU adequacy decision. Standard Contractual Clauses are required as the transfer mechanism under GDPR Article 46. Sign a DPA with Leadster incorporating SCCs and document the Brazil transfer in your RoPA.

Do I need a DPIA for Leadster?

A DPIA is advisable at scale, particularly when Leadster data is forwarded to CRM systems for automated marketing follow-up. The combination of personal data collection, behavioural tracking, and Brazil transfer warrants assessment for large-scale deployments.

How do I implement Leadster in a GDPR-compliant way?

Block the Leadster script until consent is obtained. Include a privacy notice in the chat flow before collecting personal data. Disclose the Brazil transfer and SCC safeguard in your privacy policy. Sign a DPA with Leadster. Provide an alternative contact method for visitors who decline.

Are there EU-hosted alternatives to Leadster for lead capture?

Yes. Typeform and Tally both offer EU data residency. For conversational lead capture with EU hosting, Chili Piper and Calendly offer EU data processing. For a privacy-first approach, a simple GDPR-compliant contact form hosted on your own EU infrastructure eliminates third-party data sharing entirely.

How do I update my cookie policy to include Leadster?

Add entries for Leadster tracking cookies in your cookie policy, listing their names, category (marketing or analytics), duration, and purpose. Disclose the Brazil data transfer and SCC safeguard. Reference Leadster as a third-party processor and link to their privacy policy.

Same category

More services: Customer support

See the whole category

Solvvy

Solvvy is a web technology service that provides essential functionality for websites and digital platforms. It delivers core capabilities that support site operations, content delivery, and user experience optimization. Solvvy integrates seamlessly with modern web architectures, ensuring reliable performance and compatibility across browsers and devices. Trusted by businesses worldwide, Solvvy helps organizations maintain robust websites that meet user expectations and technical requirements.

Preferences

Channel.io

Channel.io is a web technology service that provides essential functionality for websites and digital platforms. It delivers core capabilities that support site operations, content delivery, and user experience optimization. Channel.io integrates seamlessly with modern web architectures, ensuring reliable performance and compatibility across browsers and devices. Trusted by businesses worldwide, Channel.io helps organizations maintain robust websites that meet user expectations and technical requirements.

Preferences

BLiNK AI

BLiNK AI is an AI-powered platform that leverages artificial intelligence and machine learning to help businesses automate processes, generate insights, and enhance digital experiences. It provides intelligent automation, natural language processing, and predictive analytics. BLiNK AI integrates with existing workflows and tools to deliver AI-driven optimization across marketing, customer service, and operations. With scalable infrastructure, BLiNK AI makes advanced AI accessible to all teams.

Preferences

GetFeedback

GetFeedback is a foundational web service that powers critical website functions and digital experiences. It provides reliable infrastructure, seamless integration capabilities, and consistent performance across all devices and browsers. GetFeedback supports modern development practices and scales with growing business needs. With a focus on stability and compatibility, GetFeedback ensures your website delivers a smooth, uninterrupted experience to every visitor and search engine crawler.

Preferences

LimeCall

Limecall is a web technology service that provides essential functionality for websites and digital platforms. It delivers core capabilities that support site operations, content delivery, and user experience optimization. Limecall integrates seamlessly with modern web architectures, ensuring reliable performance and compatibility across browsers and devices. Trusted by businesses worldwide, Limecall helps organizations maintain robust websites that meet user expectations and technical requirements.

Preferences

OnChat

OnChat is an AI-powered platform that leverages artificial intelligence and machine learning to help businesses automate processes, generate insights, and enhance digital experiences. It provides intelligent automation, natural language processing, and predictive analytics. OnChat integrates with existing workflows and tools to deliver AI-driven optimization across marketing, customer service, and operations. With scalable infrastructure, OnChat makes advanced AI accessible to all teams.

Preferences

Make your site compliant today.

Free up to 25,000 sessions a month. No credit card, no commitment.

Create my bannerScan my site