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What does 42Chat do?

42Chat is a US-based AI chatbot and conversational marketing platform used primarily for event engagement, exhibitor support, and audience interaction at conferences and trade shows. It enables personalised automated conversations, lead capture, and attendee engagement via web widgets or SMS. As a US platform, all data is processed on US infrastructure requiring SCCs. Consent is required for tracking cookies and contact data collection under GDPR.

What is 42Chat?

42Chat is a US-based AI-powered chatbot platform specialising in conversational experiences for events, trade shows, conferences, and marketing campaigns. It enables organisations to deploy intelligent chatbots that answer attendee questions, provide exhibitor information, facilitate lead capture, send personalised notifications, and engage participants via web widgets or SMS messaging. 42Chat is used by event organisers, associations, and marketing teams to automate attendee support and drive engagement.

Personal data collected by 42Chat

42Chat collects visitor names, email addresses, phone numbers (for SMS), conversation histories, and any information provided through chatbot intake forms. For event deployments, attendee registration data may be integrated, adding additional personal data categories. Session identifiers and IP addresses are collected to maintain the chat session.

Legal basis for chatbot interactions

For conversations clearly initiated by the user to get specific information, legitimate interest may support the chat session data processing. For lead capture, marketing follow-up, or SMS subscription, explicit consent is required. The chatbot must clearly inform users what data is collected, how it will be used, and provide an easy opt-out. Cookie consent is required before the 42Chat widget loads and sets tracking cookies.

US data transfer

All 42Chat data is processed on US infrastructure. SCCs are required for EU personal data. Sign the 42Chat DPA before deploying on EU-facing websites or events. Disclose the US transfer in your event privacy notice and on the chatbot interface itself.

Practical compliance steps

Sign DPA and SCCs with 42Chat. Load the widget only after cookie consent. Display a clear privacy notice within the chatbot before collecting any personal data. Obtain separate consent for marketing follow-up or SMS subscriptions. Implement data retention limits for conversation histories. Provide a mechanism for attendees to request deletion of their conversation data.

GDPR consent category

Preferences

Websites using 42Chat must obtain user consent under GDPR regulations.

Legal basisConsent (Art. 6(1)(a) GDPR) required for chatbot tracking cookies and contact data collection under the ePrivacy Directive. Legitimate interest may apply for conversations clearly initiated by the user to obtain specific information, but tracking and profiling require consent.
Risk levelmedium
Applicable regulationsGDPR, ePrivacy Directive, SCCs required for US data transfers

DPIA considerations

A DPIA is generally not required for standard 42Chat event chatbot deployments. It may become relevant for large-scale automated profiling of attendees or for healthcare and sensitive-sector events where conversation content may include special category data.

Sample consent text

We use 42Chat to provide an AI assistant for this event. 42Chat collects your name, contact details, and conversation history to personalise your experience. Data is processed in the US under Standard Contractual Clauses. You can decline to use the chat assistant.

Technical details

Tracking methodAI-powered conversational chatbot platform, session cookies, conversation data processing, contact capture
Server locationUnited States (42Chat is a US-based chatbot platform)
Data transferred outside the EU42Chat is a US-based AI chatbot and conversational marketing platform. All conversation data and visitor information are processed on US infrastructure. EU personal data transfers require Standard Contractual Clauses.

Third-party domains contacted

42chat.comapp.42chat.comapi.42chat.com

Cookies placed

NameTypeDurationPurpose
42chat_sessionsessionSession42Chat session cookie for maintaining the active chatbot conversation session
42chat_visitorpersistent12 months42Chat visitor identifier for personalising chatbot interactions and lead tracking

42Chat uses cookies for user preferences — inform visitors with a consent banner.

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Frequently asked questions

Does 42Chat require GDPR consent?

Yes. 42Chat cookies for session tracking and visitor identification require consent under the ePrivacy Directive. The 42Chat widget must be blocked by your CMP until consent is obtained. Lead capture within the chatbot requires separate explicit consent.

What personal data does 42Chat collect?

42Chat collects names, email addresses, phone numbers (for SMS campaigns), conversation transcripts, session identifiers, and IP addresses. For events, attendee registration data may be integrated, adding further personal data categories.

What legal basis applies to 42Chat?

Consent for cookies, lead capture, and marketing follow-up. Legitimate interest may apply for purely informational chatbot interactions initiated by the user (answering FAQ-style questions), but any contact data retention requires consent or another specific basis.

Does 42Chat transfer data outside the EU?

Yes. 42Chat is a US company processing all data on US infrastructure. SCCs are required for EU personal data. Sign the 42Chat DPA before deploying at European events or on EU-facing websites.

Do I need a DPIA for 42Chat?

Generally not for standard event chatbot use. A DPIA becomes relevant for large-scale automated profiling of attendees or for healthcare and sensitive-sector events where chatbot conversations may include special category data.

How do I comply with GDPR for chatbot lead capture with 42Chat?

Display a GDPR-compliant privacy notice before the chatbot captures any personal data. Obtain explicit consent for marketing follow-up separate from the chatbot service itself. Provide an easy opt-out. Retain lead data only for the necessary period and delete upon request.

How do I handle attendee erasure requests for 42Chat data?

Contact 42Chat support to submit data deletion requests for specific attendees. Maintain a log of all erasure requests. For SMS subscribers, implement unsubscribe handling that also triggers data deletion in 42Chat.

Are there EU-based alternatives to 42Chat for event chatbots?

EU-hosted chatbot alternatives for events include Landbot (Spain), Tidio (Poland), and Freshchat (EU region available). These provide conversational bot capabilities with EU data residency options, simplifying GDPR compliance for European event organisers.