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What does Gorgias do?

Gorgias is a US French customer support helpdesk built for ecommerce that unifies email, live chat, social media DMs and voice into a single inbox. It integrates natively with Shopify, BigCommerce, Magento and WooCommerce. The Gorgias Chat widget sets first party cookies on the storefront for conversation continuity.

What is Gorgias

Gorgias is a customer support helpdesk co founded in Paris and now headquartered in San Francisco. Built for ecommerce merchants, it unifies email, live chat, Instagram, Facebook, WhatsApp, SMS and voice into a single agent inbox with deep Shopify, BigCommerce, Magento and WooCommerce integrations. European DTC brands use Gorgias to centralise customer service across channels and to automate replies with AI macros.

Cookies and tracking technologies

The Gorgias Chat JavaScript widget sets the gorgias_voucher_uuid first party cookie under the storefront domain, plus a gorgias_chat_user cookie that links the visitor to an ongoing conversation. It also stores conversation history in localStorage. The widget loads scripts from config.gorgias.chat and assets from gorgias.chat.

GDPR and ePrivacy implications

Gorgias acts as a processor for the customer support data the merchant uploads (tickets, customer profile, conversation history). The merchant is the controller and must sign the Gorgias DPA. The chat widget cookies require ePrivacy consent because they are set proactively before the visitor initiates a conversation. The inbox processing relies on contract for the customer relationship and legitimate interest for fraud prevention.

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Consent requirements

Prior, freely given, specific, informed and unambiguous consent under Article 5(3) ePrivacy is required before the Gorgias Chat widget is initialised. A consent management platform should withhold the gorgias.chat script tag until the visitor accepts the functional or strictly necessary category, depending on whether chat is presented as a comfort feature or as the primary contact channel.

Data transfers outside the EEA

Gorgias Inc. is established in the United States. Customer data is processed on Google Cloud Platform US regions by default, with an EU shoppers data option (Belgium region) available for European merchants. Gorgias self certifies under the EU US Data Privacy Framework. Standard Contractual Clauses are included in the Gorgias DPA.

Practical compliance steps

Sign the Gorgias DPA, activate EU shoppers data residency for European customers, gate the Gorgias Chat widget behind a consent management platform, list the chat cookies in the cookie policy, document the US transfer under the EU US Data Privacy Framework, and configure ticket retention periods aligned with your customer service SLAs (12 to 24 months is common).

GDPR consent category

Preferences

Websites using Gorgias must obtain user consent under GDPR regulations.

Legal basisThe Gorgias Chat widget sets a visitor identifier cookie before any interaction occurs, which requires Article 6(1)(a) GDPR and Article 5(3) ePrivacy consent. The helpdesk inbox processing (tickets, customer profile) relies on Article 6(1)(b) GDPR (contract) for the merchant customer relationship.
Risk levelmedium
Applicable regulationsGDPR, ePrivacy Directive, EU US Data Privacy Framework, national cookie laws (TTDSG, LCEN, LSSI), CCPA for US customers

DPIA considerations

A DPIA is recommended when Gorgias is used for high volume ecommerce inboxes, when AI auto reply features are activated (which involve automated decision making under Article 22 GDPR), or when sensitive customer data flows through chat (health, payment disputes).

Sample consent text

Our online shop uses Gorgias to power live chat and customer support. When you open the chat widget or after you accept the functional cookies category, Gorgias sets cookies on your browser to keep your conversation state. Without consent, you can still contact us by email through the contact form.

Technical details

Tracking methodCustomer support helpdesk that connects email, social media and live chat. The Gorgias Chat widget injects a JavaScript SDK that sets first party cookies and stores conversation context in localStorage
Server locationGorgias Inc. on Google Cloud Platform; multi region presence in the United States with EU region (Belgium) available for shoppers data
Data transferred outside the EUGorgias Inc. is established in the United States (San Francisco) with subsidiaries in France and Australia. Data is processed on Google Cloud Platform US regions by default. Gorgias self certifies under the EU US Data Privacy Framework. Standard Contractual Clauses are included in the Gorgias Data Processing Addendum.

Third-party domains contacted

config.gorgias.chatgorgias.chatapi.gorgias.iogorgias.iogorgias.com

Cookies placed

NameTypeDurationPurpose
gorgias_voucher_uuidfirst_party1 yearGorgias Chat first party visitor identifier set under the storefront domain. Used to keep the visitor associated with chat conversations and to attribute conversion events back to Gorgias.
gorgias_chat_userfirst_party1 yearLinks the visitor to an ongoing chat conversation in the Gorgias inbox. Allows resumption of the conversation across pages and devices.
gorgias_chat_state (localStorage)first_partyPersistentConversation history and widget state stored in browser localStorage on the storefront domain.

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Frequently asked questions

Which cookies does the Gorgias Chat widget set?

The widget sets gorgias_voucher_uuid (first party visitor identifier) and gorgias_chat_user (linked to an ongoing conversation). It also stores conversation history in browser localStorage on the storefront domain.

Does Gorgias require user consent?

Yes. The chat widget cookies are dropped proactively, before any visitor interaction. Prior, freely given, specific, informed and unambiguous consent under Article 5(3) ePrivacy is required. A consent management platform must hold back the script until consent is granted.

What legal basis applies to Gorgias?

The Chat widget cookies rely on Article 6(1)(a) GDPR consent. The Gorgias inbox processing relies on Article 6(1)(b) GDPR (contract) for the merchant customer relationship and Article 6(1)(f) GDPR (legitimate interest) for fraud prevention and service operations.

Does Gorgias transfer data to the United States?

Yes by default. Gorgias Inc. is established in the US and processes data on Google Cloud Platform US regions. European merchants can activate the EU shoppers data option (Belgium). Gorgias self certifies under the EU US Data Privacy Framework. Standard Contractual Clauses are included in the Gorgias DPA.

Is a DPIA required for Gorgias?

A DPIA is recommended for high volume ecommerce inboxes, when AI auto reply features (which involve automated decision making under Article 22 GDPR) are activated, or when sensitive customer data flows through chat such as health complaints or payment disputes.

How do I implement Gorgias compliantly?

Sign the Gorgias DPA, activate EU shoppers data residency, gate the Chat widget behind a consent management platform, list the chat cookies in the cookie policy, document the US transfer, set ticket retention periods aligned with your SLAs and remove the chat script from pages where consent has not been collected yet.

Are there EU based alternatives to Gorgias?

EU based helpdesk alternatives include Crisp (France), Userlike (Germany), Tidio (Poland), HelpCrunch (Ukraine and EU regions), Freshdesk (with EU hosting) and self hosted alternatives such as Chatwoot, ChatGPT plugin based stacks and FreeScout.

How do I update my cookie policy for Gorgias?

Add a dedicated chat or customer support category disclosing gorgias_voucher_uuid and gorgias_chat_user with name, domain, duration and purpose. Disclose the US transfer and EU shoppers data residency, link to the Gorgias privacy notice and provide a way to clear the chat history (logout button or localStorage purge).