Does your website use third-party services? Get GDPR compliant in minutes.
Try FlowConsentFree plan · 10-min setup
Boost.ai is a Norwegian AI-powered virtual agent and chatbot platform used by banks, insurers, and large enterprises to automate customer service conversations. As a Norwegian company operating under the EEA Agreement, GDPR applies directly and no transfers to the US or other third countries are required for standard deployments. This makes Boost.ai one of the most privacy-compliant AI chatbot platforms available for European organisations.
Boost.ai is a Norwegian artificial intelligence company that provides a virtual agent platform for automating customer service interactions. Its conversational AI technology is used by major banks, insurance companies, utilities, and public sector organisations across Scandinavia and Europe to handle high volumes of customer inquiries without human agents. Boost.ai''s platform processes natural language, maintains conversation context, and can integrate with backend systems to retrieve account information, process requests, and escalate to human agents when needed.
Boost.ai collects and processes the full content of conversations between users and the virtual agent, session identifiers, IP addresses, and browser information. In regulated industry deployments, conversations may include financial account details, insurance policy information, or health-related queries depending on the use case configured by the deploying organisation. Conversation logs are typically retained for quality assurance, AI model improvement, and audit purposes, with retention periods configurable by the deploying organisation.
Boost.ai''s Norwegian origins give it a significant GDPR compliance advantage over US-based AI chatbot competitors. Norway is a member of the European Economic Area and has implemented GDPR directly through the Norwegian Personal Data Act. This means Boost.ai''s EU infrastructure deployments require no third-country transfer mechanism, eliminating the primary GDPR risk associated with most AI platforms. However, the ePrivacy Directive still requires consent for cookies set by the chat widget, and the processing of sensitive conversation content warrants careful documentation.
Get GDPR compliant in 10 minutes
Free plan available · No credit card required
Consent is required before the Boost.ai widget script loads, under the ePrivacy Directive, for any non-essential cookies it sets. For the conversation data processed when a user actively initiates a chat, legitimate interest or contract performance may provide the lawful basis. Users must be informed through the widget or an adjacent privacy notice that conversations are processed by Boost.ai and stored on EU servers. In sectors where conversations may involve sensitive data, a more specific disclosure is required.
Boost.ai processes data within the EEA (Norway and EU) for standard deployments. No transfer mechanism under GDPR Chapter V is required. This is a significant differentiator from US-based AI chatbot platforms such as Chatbase, Intercom, or Drift, all of which require SCCs for EU data. Organisations in regulated sectors that require data sovereignty can deploy Boost.ai with confidence that conversation data remains within European jurisdiction.
To deploy Boost.ai compliantly: obtain ePrivacy consent before the widget loads; include a privacy notice in or adjacent to the chat widget informing users that conversations are processed on EU servers; sign a Data Processing Agreement with Boost.ai; update your privacy policy to describe the AI conversation processing and data retention; configure conversation log retention periods in the Boost.ai admin panel to align with your data minimisation obligations; conduct a DPIA if the chatbot processes sensitive personal data in regulated sectors; and document the processing in your RoPA noting the EU data location.
Websites using Boost.ai must obtain user consent under GDPR regulations.
DPIA considerations
A DPIA is advisable when Boost.ai is used to process sensitive customer data in automated conversations at scale, particularly in regulated sectors such as banking, insurance, or healthcare where conversation content may include financial data, health information, or other sensitive personal details. The AI processing of conversation content also warrants assessment.
Sample consent text
We use Boost.ai to power our virtual assistant. Boost.ai processes your conversation data on servers in Norway and the EU to provide automated customer service. Please accept to enable the chat assistant.
Third-party domains contacted
boost.aiapi.boost.aicdn.boost.aiCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| boost_session | session | Session | Session identifier used to maintain the active virtual agent conversation state |
| boost_uid | persistent | 1 year | Visitor identifier used to recognise returning users and personalise virtual agent interactions |
Boost.ai uses cookies for user preferences — inform visitors with a consent banner.
Boost.ai collects the full content of conversations with the virtual agent, session identifiers, IP addresses, and browser information. In regulated industry deployments, conversations may include financial, insurance, or health-related personal data depending on the use case. Conversation logs are retained for quality assurance and AI improvement, with configurable retention periods.
Partially. Consent is required under the ePrivacy Directive before the Boost.ai widget script loads for any non-essential cookies. For conversation data processing when a user actively initiates a chat, legitimate interest or contract performance may apply without requiring consent. Users must still be informed through a privacy notice that their conversations are processed by Boost.ai.
Consent (Art. 6(1)(a)) is required for non-essential cookies. For conversation data, legitimate interest (Art. 6(1)(f)) may apply for customer service automation, or contract performance (Art. 6(1)(b)) if the chatbot is delivering a service the user has requested. In regulated sectors where conversations involve sensitive data, explicit consent under Article 9(2)(a) may be required.
No, for standard deployments. Boost.ai is a Norwegian company and processes data within the EEA. Norway is covered by the EEA Agreement and has implemented GDPR directly. No transfer mechanism under GDPR Chapter V is required. This is a major privacy advantage over US-based AI chatbot platforms.
A DPIA is advisable when Boost.ai processes sensitive personal data in automated conversations at scale, particularly in banking, insurance, or healthcare contexts. The absence of a US transfer significantly reduces the overall risk profile compared to most AI chatbot platforms. A DPIA is generally not required for simple FAQ or information-delivery chatbot deployments.
Obtain ePrivacy consent before loading the widget. Include a privacy notice in the chat interface informing users that conversations are processed on EU servers by Boost.ai. Sign a DPA with Boost.ai. Configure conversation log retention in the admin panel to comply with data minimisation. Update your privacy policy. Document the processing in your RoPA noting the EEA data location as the transfer safeguard.
Boost.ai processes all data within the European Economic Area, eliminating third-country transfer risks. No SCCs or adequacy decisions are needed. This contrasts with US-based AI chatbots like Chatbase, Intercom, or Drift which all transfer EU data to US servers. For regulated European organisations in banking, insurance, or public sector, Boost.ai's EEA infrastructure is a significant compliance and procurement advantage.
Add an entry for Boost.ai in your cookie policy covering any session and functional cookies set by the chat widget. Note the EU/EEA data storage location. Reference Boost.ai as a data processor subject to Norwegian and EU data protection law. Link to Boost.ai's privacy policy. No third-country transfer disclosure is required for EEA-resident processing.