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Wipe Analytics is a web analytics tool that loads as a third party tracker to measure visitor behavior, and because its cookie use and hosting are not publicly confirmed, a cautious approach treats it as requiring consent.
Wipe Analytics is a web analytics product that measures how visitors use a website, with a focus on busy sites and dynamic content. It is delivered as a script that loads from the provider and appears in third party tracker databases, which indicates it behaves like a typical analytics tracker. Detailed public documentation on its data handling is limited, so several important facts are not independently confirmed. Where the record is unclear, this profile applies the cautious assumptions a privacy officer would use.
As a behavioral web analytics tool, Wipe Analytics is expected to collect page views, navigation, referrers, timing and technical metadata such as device, browser and a truncated or full IP address. Unless the vendor clearly documents a cookieless design, you should assume it may set at least one analytics cookie or use a similar persistent identifier to recognise visits. That identifier, combined with IP and behavioral data, can constitute personal data. Confirm the exact cookies and fields with the provider before relying on a lighter assessment.
If Wipe Analytics stores or reads any identifier on the device that is not strictly necessary, Art. 5(3) of the ePrivacy Directive requires prior consent. The behavioral data it collects is processed under the GDPR, so you need a lawful basis, transparency under Art. 13 and a processor agreement. A genuinely cookieless and European hosted configuration could potentially rely on legitimate interest, but you must verify that this is actually the case. Absent that confirmation, treat the deployment as consent based.
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Because the cookie behavior is not publicly confirmed, the safe position is to obtain prior consent before Wipe Analytics loads, and to block the script until the user agrees. If you later obtain documented evidence that the tool is strictly cookieless, anonymises data and is hosted in the European Economic Area, you can reassess whether consent is required. Until then, treat consent as necessary and make declining as easy as accepting. Keep records of the consent you collect.
The hosting location of Wipe Analytics is not publicly confirmed, so you cannot assume the data stays in the European Economic Area. A cautious approach treats the processing as a potential transfer to a third country, including possibly the United States, which would require Standard Contractual Clauses or another valid mechanism plus a transfer impact assessment. Ask the vendor where data is stored and which subprocessors are involved. Document the answer and apply safeguards until the location is confirmed as European.
Start by asking the vendor to confirm in writing whether the tool sets cookies, where data is hosted and whether data leaves the European Economic Area. Until you have that, load Wipe Analytics only after consent through your consent management platform and describe it in your cookie policy and privacy notice. Sign a data processing agreement and document your transfer mechanism. Record a short assessment that states the conservative assumptions you applied and revisit it once the vendor facts are confirmed.
Websites using Wipe Analytics must obtain user consent under GDPR regulations.
DPIA considerations
A documented assessment is recommended because key facts about Wipe Analytics are not publicly confirmed. The tool loads as a third party analytics tracker that measures visitor behavior, and where the provider does not clearly state that it is cookieless and European hosted, a cautious data protection officer treats it as cookie based with possible third country transfers. Until you confirm otherwise with the vendor, assess necessity, the categories of data collected, the hosting location and the transfer mechanism, and record the conservative assumptions you relied on.
Sample consent text
This site uses Wipe Analytics to understand how visitors use our pages. With your consent, it may set cookies or similar identifiers and analyze your behavior, and your data may be processed outside the European Economic Area. You can accept or decline, and you can change your choice at any time.
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The exact cookies are not publicly confirmed. As a behavioral analytics tracker, Wipe Analytics is likely to set at least one analytics cookie or use a similar persistent identifier to recognise visits, unless the vendor documents a cookieless design. The safe position is to assume an analytics cookie exists until you confirm otherwise. Ask the provider for the precise list and list it in your cookie policy.
On a cautious basis, yes. Because the cookie use and configuration are not publicly confirmed, you should obtain prior consent and block the script until the user agrees. If you later get documented proof that the tool is strictly cookieless, anonymises data and is European hosted, you can reassess. Until then treat consent as necessary under Art. 5(3) ePrivacy.
If the tool sets non essential identifiers, the basis is consent under Art. 6(1)(a) GDPR, aligned with the ePrivacy consent. Only a confirmed cookieless and anonymising configuration could justify legitimate interest under Art. 6(1)(f). Because the facts are unconfirmed, the prudent basis is consent. A processor agreement under Art. 28 is also required.
This is not publicly confirmed, so you cannot assume the data stays in Europe. A cautious approach treats the processing as a possible third country transfer, potentially to the United States, which would need Standard Contractual Clauses or another valid mechanism and a transfer impact assessment. Ask the vendor where data is hosted and which subprocessors are used. Apply safeguards until the location is confirmed as European.
A documented assessment is advisable given the uncertainty. If the tool turns out to track behavior with cookies and persistent identifiers and to transfer data to a third country, several DPIA criteria could apply. Even a lighter assessment should record the data collected, the hosting question and the conservative assumptions you used. Revisit it once the vendor confirms the facts.
First ask the vendor to confirm in writing whether it sets cookies, where data is hosted and whether data leaves Europe. Until then, load it only after consent through your consent management platform and describe it in your cookie policy and privacy notice. Sign a data processing agreement and document your transfer mechanism. Keep a short record of the conservative assumptions and update it when the facts are confirmed.
Yes. If you want certainty, a privacy first cookieless analytics tool that clearly documents European hosting can usually run without consent. Such tools publish their data handling, which removes the guesswork that surrounds an unconfirmed product. If you keep Wipe Analytics, insist on written answers about cookies, hosting and transfers. Choose the option whose compliance posture you can actually verify.
Until the vendor confirms otherwise, describe Wipe Analytics as an analytics provider that may set cookies or similar identifiers and may process data outside Europe, and explain the consent and objection options. Once you have written confirmation, update the entry to reflect the real cookies, hosting and transfer mechanism. Keep the wording honest about what is confirmed and what is assumed. Review it whenever the vendor provides new information.
