Able CDP

What Able CDP is

Able CDP is a customer data platform that focuses on server side conversion tracking and first party data collection for advertising platforms. It operates from the United Kingdom and captures conversions and customer events, resolves identity across touchpoints and forwards the resulting events server side to platforms such as Google Ads and Meta. The aim is to keep measurement accurate even when browser based tracking is restricted, while collecting data from a first party context.

Data and cookies

Able CDP processes personal data such as conversion events, contact details used to match a customer and the identifiers that tie an event to a person. Although it favours first party and server side collection, it still relies on identifiers, including a first party cookie, so it is not a tracking free solution. Because that identifier is stored and read on the user device, it falls within the ePrivacy rules, and the matching of customer details supports identity resolution under the GDPR.

GDPR and ePrivacy

Under the GDPR, the website operator is normally the controller and Able CDP acts as a processor for the conversion tracking it performs on your behalf, while advertising platforms often act as separate or joint controllers for their own purposes. The conversion identifiers are not strictly necessary to deliver the website, so under article 5(3) of the ePrivacy Directive they require consent before being stored or read. Moving the tracking to the server does not remove this requirement, because the same personal data is still collected.

Consent

Consent should be obtained through a compliant consent banner before the conversion identifier is set and before events are forwarded to advertising platforms. The consent must be freely given, specific, informed and easy to withdraw, and the choice should genuinely control whether data is sent server side. A common approach is to pass the consent signal to Able CDP so that forwarding only happens for users who agreed. Keep records of how and when consent was collected.

International transfers

Able CDP operates from the United Kingdom, which benefits from a European Commission adequacy decision, so the transfer to Able CDP itself is generally straightforward. However, it forwards conversion data to advertising platforms in the United States, and those onward transfers rely on the EU US Data Privacy Framework or on the EU Standard Contractual Clauses with a transfer impact assessment. You remain responsible for the lawfulness of the data you send to those platforms.

Practical compliance

In practice, connect Able CDP to your consent management platform so that the conversion identifier and the server side forwarding only run with consent. Describe the conversion tracking and the sharing with advertising platforms in your privacy policy. Sign a data processing agreement with Able CDP, confirm the basis for each platform you forward to, set a sensible retention period and apply data minimisation to the fields you match. Review the setup whenever you add a new advertising destination.