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Tally is an analytics and measurement platform providing deep insights into digital ecosystem performance. It tracks user interactions, measures campaign effectiveness, and identifies optimization opportunities across web and mobile. Tally offers customizable dashboards, automated alerts, and data export capabilities. By transforming raw data into actionable intelligence, Tally empowers organizations to optimize strategy and maximize return on investment.
Tally, founded in Ghent (Belgium) in 2020 by Marie Martens and Filip Minev, is a European SaaS form builder known for its generous free plan, its Notion inspired editor and its privacy first defaults. Tally is operated by Tally BV from Belgium and hosts all data on Hetzner data centres in Germany, making it one of the few popular form builders that stays entirely inside the European Union by default.
Tally lets users build contact forms, surveys, registration forms, payment forms (Stripe), quizzes and waitlists through a frictionless type and slash editor. Forms can be shared via direct link or embedded as iframe, popup, side tab or full page widget. The free plan covers unlimited forms and submissions; paid plans add team collaboration, advanced logic and integrations with Notion, Airtable, Slack, Zapier, Webhooks and Stripe.
By default, the Tally embed does not set any tracking or marketing cookie. The only cookies set on tally.so are strictly necessary cookies for the editor authentication (when respondents are logged in users). Submissions, IP and user agent are stored on Hetzner servers in the EU. The form author can choose to disable IP and user agent collection from the Tally form settings.
Because Tally does not load tracking cookies and keeps data in the EU, embedding a Tally form is generally compatible with the consent exemption of Art. 5(3) ePrivacy. Tally acts as a processor for the form author under Art. 28 GDPR and offers a Data Processing Agreement, a documented sub processor list and detailed transparency on hosting and back ups.
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All form data, submissions and uploads are stored on Hetzner Online GmbH infrastructure in Falkenstein and Nuremberg (Germany), with redundant backups in Helsinki (Finland). Tally also uses Bunny CDN (EU based, Slovenia) to serve static assets. No customer personal data is transferred to the United States by Tally itself. Integrations (Stripe, Mailchimp, Slack) may carry data abroad and require separate documentation.
Sign the Tally DPA from the workspace settings. Disable IP and user agent collection if not needed. Add a privacy notice link inside the form and an opt in checkbox for any marketing follow up. List Tally and Hetzner in your records of processing. Configure a retention policy via the Tally archive feature. Keep an export of submissions in a secured EU storage of your own.
Websites using Tally must obtain user consent under GDPR regulations.
Third-party domains contacted
tally.soforms.tally.socdn.tally.soCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| tally_session | first_party | Session | Session cookie set on tally.so for users authenticated in the Tally editor. Not set for form respondents. |
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The default Tally embed sets no tracking or marketing cookie. Only strictly necessary session cookies are set on tally.so for users logged into the Tally editor. Respondents who only submit a form do not receive any cookie from Tally.
Generally no. Because Tally does not load tracking cookies and processes data inside the EU on EU based infrastructure (Hetzner), the embed is compatible with the consent exemption of Art. 5(3) ePrivacy. Marketing checkboxes inside the form still require consent.
Form submissions are processed under Art. 6(1)(b) GDPR (pre contractual measures) for contact and quote forms, Art. 6(1)(c) for legal obligations, or Art. 6(1)(a) for marketing and survey use cases. Tally itself acts as a processor for the form author.
No. Tally BV is based in Belgium and processes all data on Hetzner data centres in Germany with backups in Finland. No personal data of form respondents is transferred to the United States or another third country by Tally itself.
A DPIA is generally not required for Tally itself because the processing is low risk and stays in the EU. It is still recommended when the form collects special categories of data (health, biometrics) or is used in a high risk context such as recruitment screening.
Sign the Tally DPA from the workspace settings. Disable IP and user agent collection if not needed. Add a link to the privacy notice in the form. Configure submission retention. Export submissions to your own EU storage periodically. List Tally and Hetzner in your records of processing.
European alternatives include Typeform (Spain), Formbricks (open source, EU hosting), LimeSurvey (Germany, self hostable) and Forminator (US plugin). For maximum control, self host with Forminator or Contact Form 7 on WordPress.
Track the Tally sub processor list and changelog. When new integrations are added (Stripe, Mailchimp, Slack), update the cookie table and the data transfer section in your privacy notice, and document the new sub processor in your records of processing.