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Sendtex is a European email marketing and newsletter platform. It manages subscriber lists, sends campaigns and tracks opens and clicks. It presents itself as GDPR compliant, but email tracking and consent still need careful handling.
Sendtex is a European email marketing and newsletter platform. Organisations import or collect subscriber contacts, design campaigns and send newsletters, while Sendtex handles subscriptions, unsubscriptions, bounces and spam complaints and reports on engagement.
Sendtex lets you upload contacts by file, add them manually or collect them through a signup form, then segment audiences and send personalised newsletters. It states that it complies with GDPR legislation and supports a working method suited to your organisation.
Sendtex processes subscriber contact data such as email address and any fields you collect, and it tracks email opens through a pixel and link clicks through redirect links. The dashboard uses first party cookies for the account interface. This engagement data is linked to individual subscribers and is personal data.
Sending marketing email to individuals in the EU generally requires prior consent under the ePrivacy Directive, and the contact and engagement data is personal data under the GDPR. You act as controller and Sendtex as processor, so a data processing agreement is needed, and every message must offer a clear unsubscribe option.
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Sendtex presents itself as a European provider, so subscriber data is expected to be processed within the EEA, which reduces transfer risk. You should still confirm the current hosting location and any sub processors in the data processing agreement, since these arrangements can change over time.
Collect consent through a clear opt in, keep proof of consent, sign a data processing agreement with Sendtex, set a sensible retention period for inactive contacts, include an unsubscribe link in every email and explain the open and click tracking in your privacy notice.
Websites using Sendtex must obtain user consent under GDPR regulations.
DPIA considerations
A full data protection impact assessment is not usually mandatory for routine email marketing, but document a short assessment covering how subscribers consent, how opens and clicks are tracked, retention of contact data and the location of processing. If you build detailed engagement profiles for segmentation, review whether that rises to profiling.
Sample consent text
Subscribe to our newsletter sent via Sendtex. We will use your email address to send updates and will track opens and clicks to improve our messages. You can unsubscribe at any time. Click Subscribe to consent.
Third-party domains contacted
sendtex.comapp.sendtex.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| Session cookie | Necessary | Session | Maintains the authenticated session in the Sendtex dashboard. |
| Preference cookie | Functional | Up to 1 year | Stores user interface settings and preferences in the Sendtex dashboard. |
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On the Sendtex dashboard, first party cookies maintain the session and preferences. In sent emails Sendtex uses an open tracking pixel and redirect links to record opens and clicks. Cookies are not set in the recipient inbox, but the email tracking is still personal data processing. Review the current Sendtex documentation for specifics.
Yes. Sending marketing email to individuals in the EU generally requires prior opt in consent under the ePrivacy Directive, and the open and click tracking should be explained. Some business to business contexts may allow a soft opt in for existing customers, but a clear opt in is the safest approach.
Consent under Article 6(1)(a) of the GDPR is the usual basis for marketing newsletters, aligned with the ePrivacy requirement for electronic marketing. For existing customers a soft opt in based on legitimate interests may apply in some jurisdictions, with a clear right to object.
Sendtex presents itself as a European provider, so subscriber data is expected to stay within the EEA and the transfer risk is lower than with US based tools. You should still confirm the hosting location and any sub processors in the data processing agreement, since this can change.
A full data protection impact assessment is not usually mandatory for routine newsletters, but a short documented assessment is good practice, covering consent, open and click tracking, retention and processing location. If you build detailed engagement profiles, review whether this becomes profiling that needs more scrutiny.
Use a clear opt in, store proof of consent, sign a data processing agreement, set a retention period for inactive contacts, include an unsubscribe link in every email and disclose the open and click tracking in your privacy notice.
Alternatives include other email marketing platforms such as Mailchimp, Brevo, MailerLite, Sendinblue and various EU hosted providers. If keeping data in the EEA matters to you, prioritise providers that host within the EU and clearly document their sub processors.
State that you use Sendtex for email marketing, explain that you track opens and clicks to measure engagement, describe how long you keep contact data and how to unsubscribe, name Sendtex as a processor and confirm where data is hosted based on your data processing agreement.