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Analytics

Rybbit

Analytics

Rybbit is an open source, privacy first web analytics platform positioned as a lightweight, cookieless alternative to Google Analytics, Plausible and Fathom. The default configuration runs without cookies, derives a daily rotating session ID from a salted hash of IP plus user agent and stores aggregated data only. Rybbit Cloud is hosted in Germany (Hetzner) and the server stack is fully open source for self hosting, which makes Rybbit one of the most compliance friendly analytics tools for European websites.

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Overview

What does Rybbit do?

What Rybbit is

Rybbit is an open source, privacy first analytics platform aimed at indie hackers, SaaS teams and EU based publishers who want to drop Google Analytics. It ships as a lightweight JavaScript snippet, a small server stack written in Go and a modern dashboard. Rybbit Cloud runs from Hetzner Falkenstein in Germany; the same stack can be self hosted on any Linux server.

What data Rybbit collects

Rybbit collects page views, referrers, country derived from IP, device class, browser, screen breakpoint, time on page and custom events declared by the site owner. The session identifier is derived server side from a salted hash of IP plus user agent and the salt rotates every 24 hours, so the value cannot be linked across days. The full IP address is not stored.

GDPR and ePrivacy implications

Because Rybbit does not write to or read from the device, Article 5(3) of the ePrivacy Directive does not apply to the analytics path. The cookieless session ID, the IP anonymisation and the absence of third party sharing make the default deployment compatible with the CNIL exemption for audience measurement. Custom events that capture personal data still fall under the GDPR.

Consent and exemption

In the default configuration, Rybbit can be deployed without a cookie banner across the EU, including in France under the CNIL exemption and in Germany under the TTDSG essential cookie test. Site owners must still provide a transparent privacy notice that explains what is measured and how to object. Activating the optional first party cookie or capturing identifying custom events can move the deployment back into the consent regime.

Data transfers and hosting

Rybbit Cloud is hosted in Germany. No data leaves the European Union. Self hosters control the geography entirely. There are no Google or Meta dependencies, no IAB TCF participation and no advertising profiling.

Practical compliance steps

Sign the Rybbit DPA when using Rybbit Cloud, document the Legitimate Interest Assessment for cookieless audience measurement, mention Rybbit and the EU hosting in the privacy notice, avoid sending personal data through custom events without an opt in, and re evaluate if you decide to enable the optional first party cookie or to bridge Rybbit data with a CRM.

Compliance

Rybbit and the GDPR

Legal basis
Legitimate interest (Art. 6(1)(f) GDPR) for the cookieless audience measurement, with a documented Legitimate Interest Assessment. The default Rybbit configuration meets the CNIL exemption criteria for analytics without consent because no persistent identifier is stored on the device, IP addresses are anonymised before storage and no data is shared with third parties.
Risk level
low
Applicable regulations
GDPR, ePrivacy Directive, French CNIL guidelines on audience measurement exemption, German TTDSG, Spanish LSSI, Italian Garante guidelines

Impact assessment (DPIA)

A DPIA is generally not required for Rybbit in its default cookieless configuration. It may become relevant if the deployment is enriched with custom event tracking that captures personal data fields, behavioural scoring or integration with external CRM systems.

Sample text for your banner

This site uses Rybbit Analytics in cookieless mode to count visitors and understand which content works. No cookies are set, no personal data is shared with third parties, and analytics data is stored on EU servers. No consent is required for this configuration.
Cookies and trackers

What Rybbit sets and contacts

Tracking method
Lightweight first party JavaScript snippet served from the Rybbit cloud (rybbit.io) or a self hosted instance. Cookieless by default, uses a daily rotating salted hash of IP + user agent to derive a session identifier without persistent storage on the device. Optional first party cookie can be enabled by self hosters.
Server location
Rybbit Cloud is hosted in the European Union (Hetzner Falkenstein, Germany). Rybbit also publishes the full server stack as open source so that customers can self host the back end on any infrastructure.
Cookieless mode available
Yes

Cookies set (1)

NameTypeDurationPurpose
rybbit_idpersistent12 monthsOptional first party identifier set only when self hosters explicitly enable cookie based session tracking. Disabled by default.

Third-party domains contacted (3)

  • rybbit.io
  • app.rybbit.io
  • cdn.rybbit.io
Questions

Frequently asked questions about Rybbit

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What cookies does Rybbit set?

In its default configuration Rybbit sets no cookies at all. Sessions are derived server side from a daily rotating salted hash of IP and user agent. Self hosters can optionally enable a first party rybbit_id cookie for higher accuracy on returning visitors, in which case Article 5(3) ePrivacy applies and consent becomes required.

Do I need consent to use Rybbit?

Not in the default cookieless configuration. Rybbit can be deployed without a cookie banner across the EU under the CNIL exemption for audience measurement and the TTDSG essential cookie test in Germany. A clear privacy notice is still required.

What is the legal basis for Rybbit?

Legitimate interest (Art. 6(1)(f) GDPR) for the cookieless audience measurement, supported by a documented Legitimate Interest Assessment. Consent (Art. 6(1)(a) GDPR) becomes the legal basis if the optional first party cookie is enabled or if custom events capture personally identifying data.

Does Rybbit transfer data to the US?

No. Rybbit Cloud is hosted in Germany and data does not leave the EU. Self hosters can choose any region. There are no Google or Meta dependencies and no IAB TCF participation.

Do I need a DPIA for Rybbit?

Generally no. Cookieless analytics on EU servers, with no advertising integration and no third party sharing, do not meet the DPIA threshold. A DPIA may become relevant if you bridge Rybbit with a CRM, capture sensitive personal data through custom events or operate at very large scale.

How do I implement Rybbit compliantly?

Use the cookieless default, sign the Rybbit Cloud DPA or document the self hosted environment, write a privacy notice that mentions Rybbit and the EU hosting, set a sensible data retention (12 months by default), and avoid sending personal data through custom events without an opt in.

What are the alternatives to Rybbit?

Other privacy first analytics tools include Plausible (EU hosted, cookieless), Fathom (EU hosted), Umami (self hosted), Matomo (self hosted, cookieless mode), Pirsch (Germany), Simple Analytics (Netherlands) and GoatCounter (open source). All can be deployed without a cookie banner under the CNIL exemption when configured correctly.

How do I update the cookie policy for Rybbit?

List Rybbit (publisher: Rybbit Analytics) with the purpose (audience measurement), the legal basis (legitimate interest in cookieless mode), the storage location (Germany for Rybbit Cloud, your own server otherwise), the cookies (none by default, optional rybbit_id if enabled) and the retention period.

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