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Analytics

Refix Analytics

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Refix Analytics is the website and product analytics script of Refix Inc., a San Francisco company whose main product is now Refix, an AI product manager that works in Slack. The script records page views, clicks, scroll depth and device data without classic cookies, using a random identifier stored in localStorage and sending events to US servers. Because it stores an identifier on the device to measure behaviour, it needs consent in the EU.

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Overview

What does Refix Analytics do?

What is Refix Analytics?

Refix Analytics is a website and product analytics service from Refix Inc., a software company in San Francisco. Its privacy policy describes it as the company's earlier analytics service, with a tracking script and a Framer plugin. Refix's main product is now Refix, an AI product manager and growth agent that works through Slack and connects to a company's analytics, billing, CRM and support data to investigate metrics and suggest actions. The analytics script remains the part of Refix that appears on websites. It is not a developer tool for fixing code.

How Refix Analytics appears on a website

Site owners add a script tag that loads script.refix.ai/script.min.js, which is how detection tools recognise it. The script captures page views and automatically labels clicks on links, buttons and other clickable elements, as well as scroll depth and input interactions. Events are sent to api.refix.ai. The script also contains a session replay module based on the open source rrweb library, which it can load from cdn.jsdelivr.net and which sends recordings to api.refix.ai.

Cookies and personal data

Refix states that its core tracking does not use traditional browser cookies. Instead it stores two entries in localStorage: _lxuid, a random browser identifier with no expiry, and _lxsid, a session identifier that expires after 30 minutes of inactivity on desktop and 5 minutes on mobile. It also uses a browser database to queue events. According to the policy, it collects page URL and title, referrer, UTM parameters, click events, scroll depth, browser, country, device type, operating system, language and screen resolution. It is designed not to capture passwords or sensitive form inputs and does not keep IP addresses as analytics fields.

GDPR and consent

Cookieless does not mean consent-free. Writing and reading an identifier in localStorage falls under Article 5(3) of the ePrivacy Directive, and audience measurement exemptions apply only to tools configured within strict limits, which a US-hosted service with click tracking and possible session replay does not clearly meet. Refix's own policy reminds customers to assess whether notice or consent is required. Refix acts as processor and the website owner is the controller. Data goes to the United States, so a transfer mechanism such as standard contractual clauses is needed.

Practical steps

  • Load script.refix.ai only after the visitor accepts analytics.
  • Leave session replay off unless you have a clear need and consent.
  • Sign a data processing agreement with Refix Inc.
  • Declare _lxuid and _lxsid in your cookie and storage list.
Compliance

Refix Analytics and the GDPR

Refix Analytics is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR and Art. 5(3) ePrivacy Directive) for storing the visitor identifier and measuring behaviour
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive, CCPA

Impact assessment (DPIA)

A DPIA is generally not required for basic page view and click analytics. It becomes advisable if session replay is enabled, because recordings can capture detailed behaviour and form content, and because the data is processed in the United States. Review masking settings and retention before activating it.

Sample text for your banner

With your consent, we use Refix Analytics to understand how visitors use this site: pages viewed, clicks and scrolling. It stores a random identifier in your browser and sends the data to Refix in the United States.
Cookies and trackers

What Refix Analytics sets and contacts

Tracking method
Script script.refix.ai/script.min.js records page views, clicks and scroll depth, keeps a random visitor ID in localStorage and sends events to api.refix.ai
Server location
United States
Cookieless mode available
Yes
Data transferred outside the EU
United States: Refix Inc. is based in San Francisco; events are sent to api.refix.ai and the optional session replay module is loaded from cdn.jsdelivr.net.

Cookies set (2)

NameTypeDurationPurpose
_lxuidanalyticsPersistent (localStorage, no expiry)localStorage entry holding the random visitor identifier generated by the Refix Analytics script to recognise returning browsers.
_lxsidanalytics30 minutes of inactivity (5 minutes on mobile), localStoragelocalStorage entry holding the current Refix Analytics session identifier and its expiry time.

Third-party domains contacted (3)

  • script.refix.ai
  • api.refix.ai
  • cdn.jsdelivr.net
Questions

Frequently asked questions about Refix Analytics

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Is Refix Analytics cookieless?

It does not set classic cookies, but it stores a visitor identifier (_lxuid) and a session identifier (_lxsid) in localStorage. ePrivacy rules treat this storage like cookies.

What is the difference between Refix and Refix Analytics?

Refix is the company's AI product manager that works in Slack and connects to business data. Refix Analytics is its earlier tracking script for websites, the part detected on web pages.

Does Refix Analytics need consent in the EU?

In most cases yes, because it stores an identifier on the device to measure behaviour and sends data to the United States. Refix itself tells customers to assess consent requirements.

Does Refix Analytics record sessions?

The script includes a session replay module based on rrweb, loaded from jsDelivr, that sends recordings to Refix. Check whether it is active on your site before deciding on consent and a DPIA.

Where is Refix Analytics data processed?

Events are sent to api.refix.ai, operated by Refix Inc. in the United States. A transfer mechanism is needed for EU visitors.

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