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What does Peraichi do?

Peraichi is a Japanese no-code landing page builder used by SMEs to publish single-page marketing sites quickly. Pages are hosted on Peraichi infrastructure in Japan, with built-in form modules, basic analytics, and the ability to embed external trackers (Google Analytics, Facebook Pixel, LINE Tag). For European users, the platform processes lead form data and visitor analytics under the EU-Japan adequacy decision, but the embedded third-party tags often raise the typical ePrivacy consent and US-transfer issues.

What is Peraichi

Peraichi is a Japanese no-code landing page builder very popular with SMBs and freelancers in Japan. Users design and publish single-page websites entirely in the browser, with hosting and DNS provided by Peraichi Inc. Pages can include forms, payment buttons, image galleries and embedded videos, and they can integrate analytics and ad tags from third parties such as Google Analytics, Facebook, and LINE.

Cookies and data collected

Peraichi sets at minimum a session cookie (peraichi_session) and an analytics cookie (peraichi_ga). When publishing a page, the user can paste arbitrary script snippets that load additional cookies. Form submissions are stored against the page identifier in Peraichi''s Japanese infrastructure. Visitor data captured includes IP, User-Agent, page URL, referrer and event timestamps.

GDPR and ePrivacy implications

Peraichi''s session cookie is strictly necessary. Its analytics cookie and any embedded third-party trackers require prior consent under Art. 5(3) ePrivacy. The page author is the data controller for form submissions; Peraichi acts as a processor. For European users, ensure a clear privacy notice is linked from the landing page, and that any embedded marketing tags are blocked by a CMP until consent.

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Japan adequacy and data transfers

Transfers from the EU to Peraichi servers in Japan benefit from the EU-Japan adequacy decision (2019/419), provided Peraichi falls under the Supplementary Rules adopted by the PPC. This removes the need for SCCs for the Peraichi processing. However, embedded GA4, Meta Pixel and LINE Tag run separate transfers (typically to the US), which still require SCCs or DPF coverage and consent.

Consent management on Peraichi

Peraichi does not include a CMP by default. For a European-facing page, embed a lightweight consent banner (Cookiebot, Axeptio, custom JavaScript) and block embedded tags until consent. Use Google Consent Mode v2 for GA4. Provide a clear privacy notice covering Peraichi, the Japan transfer, and each embedded third-party.

Practical compliance checklist

1. Confirm with Peraichi that they fall under the EU-Japan adequacy scope. 2. Add a CMP banner to the landing page. 3. Block all embedded tags (GA4, Meta Pixel) until consent. 4. Minimise form fields to those strictly necessary. 5. Link a privacy notice that mentions Peraichi (Japan) and any third parties. 6. Document the transfer in your Record of Processing Activities. 7. Define a retention period for form submissions and configure Peraichi accordingly.

GDPR consent category

Analytics

Websites using Peraichi must obtain user consent under GDPR regulations.

Legal basisContract performance (Art. 6(1)(b) GDPR) for form submissions tied to a service the user requested; Consent (Art. 6(1)(a) GDPR) for analytics and marketing cookies embedded on the landing page
Risk levelmedium
Applicable regulationsGDPR, ePrivacy Directive, Japan APPI

DPIA considerations

Peraichi typically processes form submission data (name, email, phone, free text), analytics events, and basic visitor data (IP, User-Agent). Key DPIA considerations: (1) Japan adequacy decision simplifies the transfer but does not eliminate documentation obligations; (2) embedded third-party tracking (GA4, Facebook Pixel) can introduce US transfers and direct controller relationships separate from Peraichi; (3) Peraichi-hosted forms may collect more data than strictly necessary, raising data minimisation questions; (4) limited transparency about retention periods on the free plan; (5) potential cross-publication of landing page templates that could expose author data. A streamlined DPIA is recommended whenever the landing page collects more than a basic email address.

Sample consent text

This landing page is hosted on Peraichi (Japan) and uses cookies for basic analytics. By submitting the form you agree to the processing of your data by <COMPANY> to respond to your enquiry. Your data is stored on Peraichi servers in Japan, which the European Commission has recognised as offering an adequate level of data protection.

Technical details

Tracking methodHosted landing page builder with embedded JavaScript tags for analytics, form submissions, and optional third-party tracking (Google Analytics, Facebook Pixel)
Server locationJapan (Peraichi Inc.), with global CDN edges
Data transferred outside the EUData is processed on Peraichi infrastructure in Japan. The EU-Japan adequacy decision of 23 January 2019 covers transfers to Japanese recipients under the Supplementary Rules, providing a direct legal basis. Embedded third-party tracking on the LP may add additional transfer destinations.

Third-party domains contacted

peraichi.comperaichi.comperaichi.com.cdn.cloudflare.netstatic.peraichi.comapi.peraichi.comstatic.peraichi.comapi.peraichi.com

Cookies placed

NameTypeDurationPurpose
peraichi_sessionfirst_partySessionServer side session identifier set by Peraichi to bind the visitor to a server session, used when interacting with forms.
peraichi_sessionStrictly necessarySessionSession identifier required for editor authentication and to deliver the published page; cannot be disabled.
XSRF-TOKENfirst_partySessionCSRF protection token required to safely submit forms on a Peraichi page.
peraichi_gaAnalytics1 yearInternal Peraichi analytics cookie used to count visits and basic page performance.
peraichi_visitfirst_party30 daysUsed by the Peraichi built in visit counter to deduplicate visits over short windows.
_peraichi_csrfStrictly necessarySessionCSRF protection token used on form submissions to prevent cross-site request forgery.

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Frequently asked questions

Which cookies does Peraichi set?

A Peraichi page sets a session cookie and a CSRF token cookie when the visitor interacts with a form. Additional cookies appear if the page owner enables Google Analytics, ad pixels or other marketing tags, in which case the cookies of these tags also become part of the page.

Which cookies does Peraichi set?

Peraichi sets peraichi_session (session, strictly necessary) and peraichi_ga (basic analytics, requires consent). Any embedded third-party tag (GA4, Meta Pixel, LINE Tag) sets its own cookies separately and requires its own consent and disclosure.

Is consent required for Peraichi?

Consent is not required for the strictly necessary session and CSRF cookies. Consent is required for the optional analytics or marketing tags that the page owner adds, and the operator must inform visitors about the form data processing and the transfer of data to Japan.

Do I need consent to load a Peraichi page?

You do not need consent for the strictly necessary session cookie. The built-in analytics cookie and any embedded third-party trackers require prior consent under Art. 5(3) ePrivacy. Block third-party tags behind a CMP until the visitor accepts.

What is the legal basis for Peraichi?

Hosting and basic visit counting rely on legitimate interest under Article 6(1)(f) GDPR. Form data processing relies on the lawful basis chosen by the operator (consent, contract or legal obligation). Analytics and marketing tags rely on consent under Article 6(1)(a) GDPR.

What is the legal basis for form submissions on a Peraichi page?

If the form supports a service the visitor explicitly requested (e.g. a contact form, demo request, newsletter signup), the basis is contract or pre-contract performance. For marketing communications you need separate, granular consent. Peraichi acts as your data processor for submitted form data.

Does Peraichi transfer data outside the EEA?

Yes, to Japan. The transfer is covered by the EU Japan adequacy decision (Implementing Decision (EU) 2019/419), so Standard Contractual Clauses are not required. The privacy notice must still disclose the transfer, name Peraichi Inc. as the recipient and cite the adequacy decision as the transfer mechanism.

Is data transferred outside the EU?

Yes, to Japan. The transfer is covered by the EU-Japan adequacy decision of 23 January 2019, provided Peraichi falls within scope. Embedded third-party tags may add separate US transfers (Google, Meta) requiring SCCs or EU-US DPF coverage.

Is a DPIA required for Peraichi?

Not generally for a simple landing page. A DPIA becomes relevant when the page collects sensitive form data, runs paid acquisition with extensive remarketing or hosts high traffic campaigns targeting EU audiences.

Do I need a DPIA for a Peraichi landing page?

A streamlined DPIA is recommended whenever the page collects more than a basic email address, especially for lead-generation campaigns, marketing automation, or pages targeting children. Standard contact forms with minimal data often do not require a full DPIA.

How do I implement Peraichi compliantly?

Sign the Peraichi DPA, mention Peraichi Inc. as a processor in the privacy notice and cite the adequacy decision. Limit form fields to what is strictly necessary, gate any analytics or marketing tag behind a CMP, configure retention to delete form data within a defined period and provide a clear way to exercise data subject rights.

How do I make a Peraichi page GDPR compliant?

Add a CMP banner, block embedded tags before consent, minimise form fields, link a clear privacy notice covering Peraichi (Japan) and third parties, configure retention for form submissions, and document the processing in your Record of Processing Activities.

What alternatives to Peraichi exist for European marketers?

EU-based alternatives include Webflow (with EU hosting), Carrd (UK, simple LPs), Strikingly (EU options), Tilda (Latvia and EU regions), and Unbounce (US but enterprise EU options). For maximum simplicity and EU hosting, Tilda is a frequent choice; for advanced analytics integration without leaving EU, self-hosted on a French or German provider.

What are the alternatives to Peraichi?

For hosted landing page builders, alternatives include Carrd, Unbounce, Instapage, Leadpages, Webflow and the free Google Sites. EU based alternatives include Tilda Publishing (Latvia) and Strikingly (US). For EU only data residency, self hosting on a static site generator is the simplest path.

How do I document Peraichi in the cookie policy?

List the strictly necessary cookies (session, CSRF) with names and durations. Add a clear note about Peraichi Inc. as a processor in Japan and the EU adequacy decision. If you enable analytics or marketing tags on top of the page, list those cookies separately with their own purpose, retention and recipient.

How do I update my cookie policy for a Peraichi page?

List peraichi_session, peraichi_ga, and any embedded third-party cookies with purpose, duration and category. In the linked privacy notice, identify Peraichi Inc. as a data processor, mention the Japan transfer with the EU adequacy decision, list each embedded third party, and describe data subject rights and retention.