Neowize
Neowize is an AI driven ecommerce optimisation platform that analyses shopper behaviour, predicts intent, and recommends UX experiments and personalisation rules for online stores.
What does Neowize do?
Neowize is an AI driven optimisation platform for ecommerce stores. It captures behavioural events on the storefront, builds predictive models of intent and abandonment, and proposes UX experiments, on site personalisation, and product recommendation rules. The platform integrates with Shopify, BigCommerce, custom storefronts, and major analytics tools.
What Neowize does
A JavaScript SDK injected on the storefront emits behavioural events (pageview, scroll, add to cart, checkout step) to the Neowize backend. Order data is sent server side via the platform integration. Neowize aggregates everything, runs prediction models, and exposes a dashboard of recommended changes, plus an SDK that can apply personalisation rules client side.
Cookies and data collected
Neowize sets first party cookies on the merchant domain (nw_uid, nw_session, nw_test) and may store experiment assignments in localStorage. It collects IP, user agent, referrer, page URL, behavioural events, cart content, and order amount when an order is placed.
GDPR and ePrivacy implications
Behavioural tracking and personalisation are not strictly necessary, so the Neowize SDK requires consent under Article 5(3) ePrivacy. Neowize acts as a processor for the merchant; certain aggregated AI models may be used to improve its own product under an independent controller role. Disclose Neowize in your privacy notice.
Data hosting and transfers
Neowize is primarily hosted on AWS in Ireland for European customers. Some support and analytics subprocessors are based in the United States. Transfers to non EU subprocessors rely on the EU-US Data Privacy Framework and on Standard Contractual Clauses. The DPA lists the current subprocessors.
How to deploy it compliantly
Sign the DPA, opt for EU residency, gate the SDK behind consent in your CMP, separate analytics and personalisation categories, minimise the event payload, and document Neowize in your record of processing activities. For experiments that may impact pricing or eligibility, evaluate the EU AI Act obligations.
Neowize and the GDPR
Neowize is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
- Legal basis
- Consent (Art. 6(1)(a) GDPR) for behavioural tracking and personalisation, contract performance (Art. 6(1)(b)) for strictly necessary commerce flows
- Risk level
- medium
- Applicable regulations
- GDPR, ePrivacy Directive, EU AI Act for personalisation features, EU-US Data Privacy Framework
Impact assessment (DPIA)
A DPIA is recommended on EU consumer flows. Neowize combines behavioural profiling, AI driven personalisation, and integrations with the storefront and order data. Document the events tracked, the inference model, the retention, and any US subprocessors.
Sample text for your banner
We use Neowize to understand shopper behaviour and improve our store. Neowize sets first party cookies on our domain and processes events on its servers, primarily in the EU. We only activate it after you accept the analytics or personalisation category in our cookie banner.
What Neowize sets and contacts
- Tracking method
- JavaScript SDK for ecommerce analytics, server side events from the cart, AI driven optimisation recommendations
- Server location
- AWS eu-west-1 (Ireland) and us-east-1 depending on plan
- Data transferred outside the EU
- Neowize is hosted on AWS in the EU (Ireland) for European customers, with some support and analytics subprocessors in the United States. Transfers to non EU subprocessors rely on the EU-US Data Privacy Framework and on Standard Contractual Clauses.
Cookies set (4)
| Name | Type | Duration | Purpose |
|---|---|---|---|
| nw_uid | http_cookie | 1 year | Persistent visitor identifier set by Neowize to associate behavioural events with the same shopper across visits. |
| nw_session | http_cookie | Session | Session identifier used to group events within a single visit. |
| nw_test | http_cookie | 30 days | Stores the personalisation and experiment variant assigned to the visitor. |
| nw_attr | localStorage | 90 days | Stores attribution data (source, medium, campaign) for the visitor for cross visit analytics. |
Third-party domains contacted (4)
app.neowize.comapi.neowize.comcdn.neowize.comevents.neowize.com
Frequently asked questions about Neowize
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What cookies does Neowize set?
Neowize sets first party cookies on the merchant domain (nw_uid for the visitor ID, nw_session for the session, nw_test for experiment assignment). Behavioural events are stored on the Neowize backend with a derived identifier.
Does Neowize require GDPR consent?
Yes. Tracking, personalisation and AI driven experiments are not strictly necessary. Article 5(3) ePrivacy requires consent before the Neowize SDK loads.
What is the legal basis for processing?
Consent under Article 6(1)(a) GDPR for tracking and personalisation. Contract performance under Article 6(1)(b) for any strictly necessary cart or checkout functionality powered by the integration.
Are data transferred outside the EU?
Mostly no for the core platform, which runs on AWS in Ireland. Some support and analytics subprocessors are in the United States. Transfers to non EU subprocessors rely on the EU-US Data Privacy Framework and on SCCs.
Do I need a DPIA?
A DPIA is recommended on consumer flows where AI driven personalisation can impact pricing or eligibility. Document the events captured, the predictive model, the retention, and the access controls.
How do I implement Neowize compliantly?
Sign the DPA, choose EU residency, gate the SDK behind consent in your CMP, split analytics and personalisation categories, minimise the event payload, and evaluate the EU AI Act for experiments that influence eligibility or pricing.
Are there alternatives to Neowize?
Alternatives include Dynamic Yield, Bloomreach Engagement, Nosto, Insider, ContentSquare and Optimizely Web Experimentation, plus open source tools like GrowthBook. Choose based on EU hosting, AI explainability, and ecommerce integration depth.
How do I update my cookie policy for Neowize?
Add a Neowize entry covering the nw_uid, nw_session and nw_test cookies with lifetime and purpose. Mention the EU hosting, the US subprocessors, the role of Neowize as processor, and link to its privacy notice.
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