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FlexiFunnels is an India based funnel and sales page builder. Published pages set cookies, capture lead data and can carry advertising pixels, so visitor data is processed in India, a third country without an EU adequacy decision, and consent is required.
FlexiFunnels is a cloud based funnel and sales page builder developed in India for marketers and course creators who want to build pages without coding. It hosts and serves the published pages through a content delivery network and is designed around conversion, with analytics, lead capture and support for advertising pixels. The provider promotes its compliance posture, stating it offers a data processing agreement, a sub processor list and an appointed European representative. The marketing focus and the India hosting are the main privacy considerations for European audiences.
Published FlexiFunnels pages set first party cookies for sessions, attribution and basic analytics, and they collect data submitted through opt in and checkout forms such as names, email addresses and payment details. Operators commonly add third party advertising pixels, for example the Meta pixel and Google tags, which set their own cookies and send visitor activity to those networks. Visitor IP addresses and page interactions are processed by the FlexiFunnels platform in India. Only the strictly functional cookies are exempt from consent.
The operator who publishes a FlexiFunnels page is the controller for visitor data and must hold a valid legal basis. Under Art. 5(3) of the ePrivacy Directive, analytics and advertising cookies are non essential and require prior consent before they are placed. Advertising pixels usually create a controller relationship with the ad network, adding joint responsibility for that processing. A data processing agreement with FlexiFunnels is needed, and the operator should confirm the European representative and sub processor details.
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Because FlexiFunnels pages rely on analytics and advertising cookies, prior opt in consent is required before those cookies and pixels load. A compliant consent banner must block all non essential scripts until the visitor agrees, offer a genuine reject option and log the decision. Data that a visitor voluntarily submits in a form can rest on contract or legitimate interest, but the tracking layer cannot. Consent must be as easy to withdraw as it was to give.
FlexiFunnels processes data in India, which the European Commission has not recognised with an adequacy decision, so European visitor data is transferred to a third country. That transfer must be covered by Standard Contractual Clauses supported by a transfer impact assessment, and the provider European representative helps with accountability. Advertising pixels add further transfers to United States networks under their own mechanisms such as the EU US Data Privacy Framework. The operator should obtain and store these documents and verify the safeguards for every recipient.
Sign the FlexiFunnels data processing agreement, collect the Standard Contractual Clauses and run a transfer impact assessment for the India transfer. Deploy a consent banner that blocks all analytics and advertising scripts until opt in, and fire the Meta and Google pixels only after consent. Name FlexiFunnels and every pixel provider in the privacy policy, describe the transfers and run a DPIA given the higher risk. Review the funnel after each change because pixels can be added quickly.
Websites using FlexiFunnels must obtain user consent under GDPR regulations.
DPIA considerations
A DPIA is strongly recommended for FlexiFunnels pages aimed at European visitors. Behavioural cookies, lead capture forms, advertising pixels and processing in India, which has no EU adequacy decision, combine into a higher risk profile that often meets the DPIA threshold. Assess the data categories, the pixels in use, the consent mechanism and the Standard Contractual Clauses, and document mitigations such as the provider EU representative and blocking pixels until consent.
Sample consent text
We use analytics and advertising cookies on this page, including Facebook and Google pixels, to measure performance and show relevant ads. This transfers your data, including your IP address, to FlexiFunnels in India and to these providers. Do you consent?
Third-party domains contacted
flexifunnels.comsb.flexifunnels.comcdn.flexifunnels.comconnect.facebook.netwww.googletagmanager.comwww.google-analytics.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| ff_session | first party | session | Maintains the visitor session and checkout state on published FlexiFunnels pages |
| ff_visitor | first party | 1 year | Identifies a returning visitor for funnel attribution and basic analytics |
| _fbp | third party | 3 months | Set by the Meta pixel when added by the operator, used for advertising and retargeting |
| _ga | third party | 2 years | Set by Google Analytics tags when added, used to distinguish visitors |
| _gid | third party | 24 hours | Set by Google Analytics tags when added, used to distinguish visitors over a short period |
FlexiFunnels collects user analytics data — you legally need a consent banner. Try FlowConsent free.
Published FlexiFunnels pages set first party cookies for the session, funnel attribution and basic analytics, and they can carry third party advertising cookies from pixels you add. The Meta pixel typically sets cookies such as _fbp, and Google tags set cookies like _ga and _gid. Only the strictly functional session cookies are exempt from consent.
Yes. Because FlexiFunnels pages use analytics and advertising cookies, prior opt in consent is required before those scripts load for European visitors. Only strictly necessary functional cookies and the processing of data a visitor submits in a form can run without consent. Block all tracking and pixels until the visitor agrees.
Analytics cookies and advertising pixels rely on Art. 6(1)(a) GDPR consent, because Art. 5(3) ePrivacy requires prior consent for non essential storage on the device. Data a visitor voluntarily submits through an opt in or checkout form can rest on Art. 6(1)(b) contract or Art. 6(1)(f) legitimate interest. Record which basis applies to each element.
Yes. FlexiFunnels processes data in India, a third country with no EU adequacy decision, which requires Standard Contractual Clauses and a transfer impact assessment. Advertising pixels add further transfers to United States networks such as Meta and Google under their own mechanisms like the EU US Data Privacy Framework. Obtain the provider clauses and verify the safeguards for every recipient.
A DPIA is strongly recommended. Behavioural tracking, lead capture, advertising pixels and processing in India without an adequacy decision combine into a higher risk profile that often meets the DPIA threshold. Assess the data categories, the pixels, the consent mechanism and the transfer safeguards, and document mitigations such as the EU representative.
Sign the FlexiFunnels data processing agreement, collect the Standard Contractual Clauses and run a transfer impact assessment for the India transfer. Use a consent banner that blocks all analytics and advertising scripts until opt in and fire pixels only after consent. Name FlexiFunnels and each pixel provider in the privacy policy and re check the funnel after every change.
EU hosted funnel and page builders such as Perspective, or a self hosted WordPress stack, keep data within Europe and avoid the India transfer. For the analytics layer specifically, cookieless tools like Plausible or Matomo avoid most consent and transfer issues. If you stay on FlexiFunnels, rely on its data processing agreement and consent gated tracking.
List the functional cookies, the FlexiFunnels analytics cookies and every advertising pixel cookie with its purpose, recipient and duration. State that data is processed in India under Standard Contractual Clauses and that pixels transfer data to United States networks under their own mechanisms. Update the policy whenever a pixel is added or removed and keep it aligned with the consent banner.