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Contentsquare

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What does Contentsquare do?

Contentsquare is a French digital experience analytics platform providing session recording, heatmaps, zone-based click analytics, AI-powered insights, and customer journey analysis. It records individual user interactions including mouse movements, clicks, scroll depth, and navigation paths. Under GDPR and CNIL guidelines, session recording and heatmap features constitute personal data processing requiring opt-in consent. Contentsquare is a leading player in experience analytics but carries significant GDPR compliance obligations due to the nature of behavioural recording.

What is Contentsquare?

Contentsquare is a French digital experience analytics platform that captures and analyses every user interaction on websites and mobile apps. It provides session recording (watching individual user sessions), heatmaps (aggregate click and scroll visualisations), zone-based analytics (measuring engagement with specific page sections), AI-powered insights, and customer journey mapping. Contentsquare is used by large enterprise retailers, financial services firms, and media companies to optimise their digital experiences.

Why Contentsquare is high-risk under GDPR

Session recording tools record the full behaviour of individual website visitors — mouse movements, clicks, keystrokes, form interactions, and navigation paths. This is among the most personal and sensitive forms of web analytics. The CNIL (French data protection authority) has specifically addressed session replay tools in its guidance, noting that they require consent and careful data minimisation including: masking of all form inputs, exclusion of sensitive pages (login, payment, health), and strict access controls for recordings.

Data masking and minimisation

Contentsquare provides data masking capabilities to prevent capture of sensitive data. Configure automatic masking of all form inputs (text fields, dropdowns, checkboxes). Exclude authenticated user areas, payment pages, and any pages with sensitive content from recording. Enable IP anonymisation. Limit who within your organisation can view individual session recordings. Apply retention limits to auto-delete recordings after a defined period.

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Consent requirements

Contentsquare must not load until analytics consent is obtained. The Contentsquare tag must be blocked by your CMP until the user accepts analytics cookies. Contentsquare provides CMP integration documentation for major platforms. Without consent, Contentsquare must remain inactive — recording sessions of non-consenting visitors is a serious GDPR violation.

Practical compliance steps

Conduct a DPIA before deployment. Sign the Contentsquare DPA. Load only after analytics consent via CMP. Configure comprehensive data masking for all form fields and sensitive pages. Apply recording retention limits. Restrict access to session recordings. Add Contentsquare to your cookie policy and privacy policy. Implement a process for erasure requests using Contentsquare data deletion APIs.

GDPR consent category

Analytics

Websites using Contentsquare must obtain user consent under GDPR regulations.

Legal basisConsent (Art. 6(1)(a) GDPR) required for session recording, heatmaps, and behavioural analytics under the ePrivacy Directive and CNIL guidelines. These features record individual user interactions and constitute personal data processing requiring opt-in consent.
Risk levelhigh
Applicable regulationsGDPR, ePrivacy Directive, CNIL guidelines on session replay and heatmaps

DPIA considerations

A DPIA is strongly recommended for Contentsquare deployments. Session recording and heatmap tools record the behaviour of all website visitors at individual level, constituting large-scale systematic monitoring. CNIL guidelines specifically address session replay tools as requiring consent and careful data minimisation.

Sample consent text

We use Contentsquare to analyse how visitors use this website through session recordings and heatmaps. This involves recording your mouse movements, clicks, and navigation. You can refuse this analysis without affecting your ability to use the website.

Technical details

Tracking methodJavaScript tag, session recording, heatmaps, zone-based analytics, rage click detection, scroll depth, AI-powered UX analytics
Server locationEuropean Union with US processing (Contentsquare is a French company with global infrastructure)
Data transferred outside the EUContentsquare is a French digital experience analytics company. While headquartered in France, it operates global infrastructure and may process data in the US for certain features. Contentsquare provides a GDPR-compliant DPA. EU customers should verify data residency configuration.

Third-party domains contacted

contentsquare.comt.contentsquare.netuxa.io

Cookies placed

NameTypeDurationPurpose
_cs_idpersistent13 monthsContentsquare unique visitor identifier for session recording and behavioural analytics
_cs_ssessionSessionContentsquare session identifier grouping interactions within a single user session

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Frequently asked questions

Does Contentsquare require GDPR consent?

Yes. Contentsquare session recording, heatmaps, and behavioural analytics constitute personal data processing requiring opt-in consent under the ePrivacy Directive and CNIL guidelines. The Contentsquare tag must be blocked until analytics consent is given.

What does Contentsquare record?

Contentsquare records mouse movements, click positions, scroll depth, navigation paths, page views, and time spent on page elements. Session recordings capture the full visual replay of individual user sessions. Heatmaps aggregate interaction data across all visitors.

Does Contentsquare capture form data?

By default, Contentsquare can capture form interactions. This must be configured with comprehensive input masking to prevent capture of names, emails, passwords, payment data, or any sensitive information. Enable masking for all text inputs as a baseline configuration.

Do I need a DPIA for Contentsquare?

Yes. Session recording of all website visitors at individual level constitutes large-scale systematic monitoring of individuals, which is one of the specific triggers for a mandatory DPIA under GDPR Article 35.

What legal basis applies to Contentsquare?

Consent (Art. 6(1)(a)) is required. The CNIL has specifically addressed session replay tools as requiring consent. Legitimate interest cannot justify recording individual user sessions across an entire website.

How do I configure Contentsquare for GDPR compliance?

Enable comprehensive input masking. Exclude authenticated areas, payment pages, and sensitive content from recording. Set recording retention limits (30-90 days recommended). Restrict access to session recording features. Load only after analytics consent. Implement IP anonymisation.

Does Contentsquare transfer data outside the EU?

Contentsquare is a French company but operates global infrastructure. Verify with Contentsquare whether your account is configured for EU data residency. Sign the Contentsquare DPA which addresses any transfer mechanisms required.

Are there GDPR-compliant alternatives to Contentsquare?

EU-based session recording alternatives include Hotjar (EU region available), Microsoft Clarity (free, but US-hosted requiring SCCs), and Lucky Orange (US). For pure EU residency without US transfers, Hotjar with EU region is the most established alternative.