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Boats Group operates Boat Trader, YachtWorld and boats.com plus dealer marketing widgets that surface boat listings, lead forms and engagement tracking on partner websites.
Boats Group is the parent company behind Boat Trader, YachtWorld, boats.com and Cosas de Barcos. It also licenses dealer marketing widgets and listing syndication tools that European dealers and brokers embed in their own websites to display inventory and capture buyer enquiries. Behind the scenes, those widgets feed an integrated advertising and lead routing platform.
Boats Group widgets typically set first party and third party cookies that identify the visitor, store the listing they engaged with and remember partially completed lead forms. Submitted leads include name, email, phone, message and the listing reference. Engagement events such as listing views, brochure downloads and outbound clicks are stored against the buyer identifier and shared with the dealer and the parent marketplaces.
The dealer is the controller for its embedded listing widgets and the lead form on its own domain. Boats Group is a joint controller for the cross site profile that ties the buyer to its marketplaces and a processor for the technical operation of the widget. The cookies and tracking pixels are non essential, so prior consent is required, and the privacy notice should describe the joint controller relationship clearly.
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Block the Boats Group widget script in your CMP. After consent, render the widget and submit lead forms server side rather than via inline tags so that you can apply CAPTCHA, validation and rate limits. Provide a clear notice on the lead form that the data is shared with Boats Group and the originating marketplace, and offer a separate marketing opt in for any newsletter or recontact.
Boats Group hosts its platforms in the United States. European leads and engagement events are therefore transferred outside the EEA. The legal basis for the transfer is the EU-US Data Privacy Framework where Boats Group is certified, plus Standard Contractual Clauses for any sub processor, with the dealer remaining responsible for the transfer impact assessment.
Sign the Boats Group data processing addendum, document the joint controller arrangement, gate the widget behind your CMP, configure short retention for raw engagement events, expose a clear opt out and review the lead routing destinations annually so that your buyers are not surprised to receive contact from a third dealer.
Websites using Boats Group must obtain user consent under GDPR regulations.
DPIA considerations
A DPIA is appropriate for European dealers and brokers that embed Boats Group lead forms or listing widgets at scale, when buyer enquiries are enriched with email and phone, when the data is shared with parent groups for cross marketplace exposure, or when the integration feeds advertising audiences.
Sample consent text
We use Boats Group widgets to display our listings and to capture buyer enquiries on Boat Trader, YachtWorld and boats.com. By accepting, you allow Boats Group to set cookies, link your interactions to a buyer profile and transfer this data to its servers in the United States.
Third-party domains contacted
boatsgroup.comboattrader.comyachtworld.comboats.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| bg_visitor | Analytics | 13 months | Boats Group first party visitor identifier used to link engagement across listings. |
| bg_lead_state | Functional | 30 days | Stores the partial state of a lead form so the buyer can resume the enquiry. |
| bg_attr | Advertising | 90 days | Marketing attribution cookie shared with parent marketplaces such as Boat Trader and YachtWorld. |
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Boats Group widgets typically set first party visitor cookies, listing engagement cookies and a partial form state cookie, plus third party advertising cookies that link the buyer with Boat Trader, YachtWorld and boats.com. Lifetimes range from session to 13 months.
Yes. The widgets set non essential cookies and ship buyer profile data across the marketplace network, so prior opt in consent is required under article 5(3) of the ePrivacy Directive and the GDPR.
Consent for the cookies and the cross marketplace profile, legitimate interest for transmitting a submitted lead to the dealer, and contractual necessity once the buyer has explicitly requested information about a listing.
Yes. Boats Group hosts its platforms in the United States. Transfers rely on the EU-US Data Privacy Framework when Boats Group is certified, otherwise on Standard Contractual Clauses with supplementary measures.
A DPIA is appropriate for European dealers and brokers that embed widgets at scale, when buyer enquiries are enriched with telephone numbers, when the dataset is reused for advertising audiences, or when leads are routed to multiple parallel dealerships.
Block the widget script in your CMP, sign the data processing addendum, expose the joint controller relationship in your privacy notice, validate forms server side and configure short retention for engagement events that are not yet leads.
European dealers can use TheYachtMarket, Boatshop24, Band of Boats, Bateaux.com, Cosas de Barcos directly, or self hosted listing platforms based on WordPress, Drupal or custom software with EU residency.
List each Boats Group cookie with its lifetime and purpose, identify the marketplaces involved, describe the joint controller arrangement, and disclose the US transfer with a link to the relevant safeguards.