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Analytics

Akavita

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Akavita is a Belarusian web counter and site ranking service. Website owners add its counter code to their pages to appear in the Akavita ranking of Belarusian sites and get visitor statistics. The script sets a first-party cookie and a one-year third-party identifier cookie on adlik.akavita.com and sends page and device data, so it requires prior consent under the GDPR.

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Overview

What does Akavita do?

What is Akavita?

Akavita is a Belarusian web statistics service that combines a visit counter, a ranking of Belarusian websites by traffic (Top ranker) and a web directory. Its interface is available in Belarusian, Russian and English. Site owners register to get a counter code, then can view daily visitors, pageviews, referrers and audience geography, and their site is listed in the public ranking if they choose. The ranking is dominated by Belarusian media, regional administrations and public bodies.

How Akavita appears on a website

The counter code defines an account ID (AC_ID) and loads the script adlik.akavita.com/acode.js. The script builds a request to adlik.akavita.com containing the page address, the referrer, history length, time zone, screen and window size, colour depth and whether cookies are enabled. The response is displayed either as a small 88x31 counter button linking to akavita.com or, in invisible mode, as a 1x1 pixel. The code also injects a second script from new.akavita.com. Technology scanners detect Akavita through the adlik.akavita.com script address.

Cookies and personal data

Two cookies were observed. The script sets a first-party cookie named aus on the visited site, valid for 24 hours, to mark that the browser was already counted that day. The adlik.akavita.com server sets a third-party cookie named lid holding a unique identifier, valid for one year. Combined with the IP address and the URL of every page viewed, this identifier allows Akavita to follow a browser across all sites that use the counter.

GDPR and consent

Akavita's cookies and identifier are used for audience measurement and ranking, not for a service requested by the visitor, and the lid cookie is shared across sites. Akavita does not offer the configuration needed for the consent exemption that some regulators grant to strictly limited first-party analytics. Prior consent is therefore required. The servers observed are hosted in Germany, but the service is run from Belarus, which has no EU adequacy decision.

Practical steps

  • Block the Akavita code until the visitor accepts analytics cookies, or remove it if the ranking is not needed.
  • List the aus and lid cookies in your cookie policy and name Akavita as a recipient.
  • Assess the transfer risk linked to a Belarusian operator before keeping the counter.
  • Prefer the invisible mode only if you also block it before consent.
Compliance

Akavita and the GDPR

Akavita is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR and Art. 5(3) ePrivacy Directive)
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive

Impact assessment (DPIA)

A DPIA is not normally required for a simple counter, but document a transfer impact assessment because the operator is in Belarus, a country without adequacy. Check whether any contractual terms exist with Akavita, the retention of visit logs and whether the cross-site lid identifier is acceptable for your audience.

Sample text for your banner

With your consent, we use the Akavita counter to measure visits and appear in its ranking of websites. It sets cookies, including a cross-site identifier, and the service is operated from Belarus.
Cookies and trackers

What Akavita sets and contacts

Tracking method
Visit counter script adlik.akavita.com/acode.js that sends a hit (page URL, referrer, screen size, time zone) to adlik.akavita.com and shows an 88x31 counter button or an invisible 1x1 pixel; it also loads a script from new.akavita.com.
Server location
Germany (servers observed at Hetzner); service operated from Belarus
Data transferred outside the EU
Akavita is a Belarusian rating and statistics service. Its servers observed are in Germany, but the operator works from Belarus, a country without an EU adequacy decision, so access to visitor data from Belarus is a transfer to a third country.

Cookies set (2)

NameTypeDurationPurpose
ausanalytics24 hoursFirst-party cookie set by the Akavita counter script on the visited site to mark that the browser has already been counted during the last day.
lidanalytics1 yearThird-party cookie set by adlik.akavita.com containing a unique visitor identifier used to count unique visitors across visits.

Third-party domains contacted (3)

  • adlik.akavita.com
  • new.akavita.com
  • akavita.com
Questions

Frequently asked questions about Akavita

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What is Akavita used for?

Akavita is a visit counter and ranking of Belarusian websites. Site owners install its code to get traffic statistics and a place in the public Top ranker.

Which cookies does Akavita set?

The counter script sets a first-party cookie named aus for 24 hours, and the adlik.akavita.com server sets a third-party cookie named lid with a unique identifier for one year.

Does the Akavita counter need consent?

Yes. It reads and writes cookies for audience measurement with a cross-site identifier, which is not strictly necessary for the website. It should only load after the visitor accepts analytics cookies.

Is the Akavita counter invisible?

It can be. By default it shows an 88x31 button with statistics, but an option replaces it with a 1x1 pixel. The data collection is the same in both modes.

Where is Akavita data processed?

The servers observed are hosted by Hetzner in Germany, but Akavita is a Belarusian service. Access from Belarus counts as a transfer to a third country without an adequacy decision.

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