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Yieldlab
Yieldlab est une plateforme SSP allemande basée à Hambourg et rattachée au groupe Ströer, qui aide les éditeurs à vendre leurs espaces publicitaires en programmatique aux annonceurs. Ses balises se chargent sur les pages des éditeurs et utilisent cookies et identifiants pour diffuser et mesurer les annonces : un consentement marketing est requis.
Yieldlab et le RGPD
Yieldlab est classé dans la catégorie « Marketing ». Sur un site qui vise des visiteurs européens, il ne doit se charger qu'après le consentement du visiteur, et doit figurer dans votre politique de cookies.
Ce que Yieldlab dépose et contacte
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