Yahoo Ecommerce
Yahoo Ecommerce, aussi appelé Yahoo Small Business ou Yahoo Stores, est une plateforme de e commerce hébergée par Yahoo Inc aux États Unis qui permet aux marchands de créer une boutique et de recevoir des commandes via les domaines Yahoo.
Que fait Yahoo Ecommerce ?
Qu'est ce que Yahoo Ecommerce
Yahoo Ecommerce, anciennement Yahoo Small Business ou Yahoo Stores, est un service de boutique en ligne hébergé. Les marchands créent leur vitrine sur des sous domaines yahoo.com tels que store.yahoo.com ou shopping.yahoo.com et profitent du réseau publicitaire Yahoo opéré par Yahoo Inc, désormais filiale d'Apollo Global Management.
Cookies et données collectées
La plateforme dépose de nombreux cookies sur les domaines Yahoo. Le cookie B est un identifiant navigateur, A1 et A3 sont des cookies publicitaires et de personnalisation, IDSYNC sert au matching d'identifiants entre domaines, GUC est un identifiant utilisateur global et yht trace l'audience Yahoo. Des pixels et ID sont partagés sur le réseau publicitaire Yahoo.
Base légale RGPD et ePrivacy
Les cookies publicitaires, d'audience et analytiques non strictement nécessaires exigent un consentement préalable au titre de l'article 82 de la loi Informatique et Libertés et de l'article 6(1)(a) du RGPD. La gestion de la commande relève de l'article 6(1)(b), les signaux antifraude de l'article 6(1)(f).
Transferts vers les États Unis
Yahoo Ecommerce est opéré depuis les États Unis. Les données des visiteurs, acheteurs et audiences sont transférées en routine vers les États Unis. Yahoo Inc s'appuie sur l'EU US Data Privacy Framework et les clauses contractuelles types 2021/914. Les responsables de traitement européens doivent suivre la jurisprudence Schrems II et réaliser une analyse d'impact du transfert.
Analyse d'impact
Une AIPD au titre de l'article 35 du RGPD est fortement recommandée. Le traitement combine publicité comportementale à grande échelle, profilage sur le réseau Yahoo, ID syncing et transfert UE États Unis. L'AIPD doit couvrir la base légale par cookie, le statut DPF, la durée des identifiants et les droits des personnes vis à vis du ciblage.
Étapes de conformité
Bloquez les scripts publicitaires avant consentement, mentionnez Yahoo Inc dans la politique et la bannière, documentez le mécanisme de transfert UE États Unis, vérifiez la certification DPF, signez un contrat de sous traitance et offrez des mécanismes simples d'opt out, d'accès et de suppression.
Yahoo Ecommerce et le RGPD
Yahoo Ecommerce est classé dans la catégorie « Préférences ». Sur un site qui vise des visiteurs européens, il ne doit se charger qu'après le consentement du visiteur, et doit figurer dans votre politique de cookies.
- Base légale
- Article 6(1)(a) GDPR (consent) for advertising, audience and analytics cookies set by the Yahoo ecommerce platform, combined with Article 6(1)(b) GDPR (contract) for the strict order management and Article 6(1)(f) GDPR (legitimate interest) for fraud and security signals.
- Niveau de risque
- high
- Textes applicables
- GDPR, ePrivacy Directive, TTDSG, LOPDGDD, Schrems II, EU US Data Privacy Framework, Standard Contractual Clauses 2021/914, CNIL guidelines on advertising cookies, CCPA, EDPB transfer guidelines
Analyse d'impact (AIPD)
Une AIPD est fortement recommandée : publicité ciblée à grande échelle, profilage sur le réseau Yahoo, ID syncing cross device et transfert UE États Unis. L'AIPD doit couvrir la base légale par famille de cookies, le statut Data Privacy Framework, les mesures supplémentaires et les droits des personnes vis à vis des audiences publicitaires.
Exemple de texte pour votre bannière
Notre boutique fonctionne sur Yahoo Ecommerce, hébergée aux États Unis. Avec votre accord, Yahoo dépose des cookies publicitaires et analytiques (B, A1, A3, IDSYNC, GUC) et transfère vos données vers les États Unis dans le cadre de l'EU US Data Privacy Framework. Acceptez vous ces cookies ?
Ce que Yahoo Ecommerce dépose et contacte
- Méthode de suivi
- First party Yahoo cookies on the shopping or store domain plus third party identity, advertising and audience cookies set from Yahoo and related Verizon Media (Apollo Global) ad tech domains. Heavy use of pixels, ID syncing and audience segmentation across the Yahoo network.
- Localisation des serveurs
- United States. Yahoo Small Business and Yahoo Stores are operated from US data centres by Yahoo Inc, owned today by Apollo Global Management.
- Transfert de données hors UE
- Personal data are transferred from the EU to the United States. Yahoo Inc relies on the EU US Data Privacy Framework and Standard Contractual Clauses 2021/914 for international transfers. EU controllers must monitor the validity of the framework following Schrems II and document a transfer impact assessment.
Cookies déposés (8)
| Nom | Type | Durée | Finalité |
|---|---|---|---|
| B | third_party | 1 year | Browser identifier set by Yahoo across yahoo.com domains. Used for analytics, ad selection and frequency capping in the Yahoo advertising network. |
| A1 | third_party | 1 year | Stores the visitor advertising profile and consent state for Yahoo personalised advertising. |
| A3 | third_party | 1 year | Long lived advertising cookie used to measure ad performance and to deliver Yahoo personalised content. |
| IDSYNC | third_party | 1 year | Used to synchronise Yahoo user identifiers with partner advertising networks for cross site targeting. |
| GUC | third_party | 1 year | Global user cookie that ties Yahoo profile and advertising preferences across Yahoo properties. |
| yht | third_party | 1 year | Tracks Yahoo home page and store traffic for audience measurement and personalisation. |
| yc_session | session | Session | Strictly necessary cookie that maintains the buyer cart and authenticated session on the Yahoo store. |
| y_csrf | session | Session | Cross site request forgery token that protects checkout and account forms on the Yahoo store. |
Domaines tiers contactés (6)
shopping.yahoo.comsmallbusiness.yahoo.comstore.yahoo.comads.yahoo.comanalytics.yahoo.comb.yjtag.yahoo.co.jp
Questions fréquentes sur Yahoo Ecommerce
Une question qui n'est pas dans la liste ? Écrivez-nous, on répond vite.
Quels cookies Yahoo Ecommerce dépose t il ?
Yahoo Ecommerce dépose un large ensemble de cookies dont B (identifiant navigateur), A1 et A3 (publicité et personnalisation), IDSYNC (rapprochement d'ID), GUC (identifiant utilisateur global), yht (audience Yahoo) et divers cookies de session et de sécurité. Beaucoup sont publicitaires et exigent un consentement en UE.
Le consentement est il nécessaire ?
Oui. Les cookies publicitaires, d'audience et analytiques non strictement nécessaires requièrent un consentement préalable au titre de l'article 82 de la loi Informatique et Libertés et de l'article 6(1)(a) du RGPD. Seuls les cookies strictement nécessaires à la commande peuvent être posés sans consentement.
Quelle base légale RGPD pour la plateforme ?
Trois bases coexistent. Consentement (article 6(1)(a)) pour les cookies publicitaires et d'audience. Contrat (article 6(1)(b)) pour la gestion de la commande et du compte. Intérêt légitime (article 6(1)(f)) pour la prévention de la fraude et la sécurité.
Les données des acheteurs partent elles aux États Unis ?
Oui. Yahoo Inc opère la plateforme depuis les États Unis, les données des acheteurs européens sont donc transférées aux États Unis. Yahoo Inc s'appuie sur l'EU US Data Privacy Framework et sur les clauses contractuelles types. Une analyse d'impact du transfert reste nécessaire.
Faut il une AIPD pour Yahoo Ecommerce ?
Une AIPD est fortement recommandée. La plateforme combine publicité comportementale à grande échelle, ID syncing sur le réseau Yahoo et transfert systématique UE États Unis, ce qui répond à plusieurs critères de l'article 35 du RGPD.
Comment intégrer Yahoo Ecommerce correctement ?
Utilisez une CMP qui bloque les scripts publicitaires Yahoo avant consentement, présentez une bannière granulaire, signez un contrat de sous traitance, suivez la certification DPF de Yahoo et proposez des chemins clairs d'opt out, d'accès et de suppression.
Quelles sont les alternatives à Yahoo Ecommerce ?
Les alternatives courantes sont Shopify, Adobe Commerce (Magento), PrestaShop, WooCommerce et BigCommerce. Chacune a sa zone d'hébergement, sa carte de cookies tiers et son mécanisme de transfert à étudier avant migration.
Comment mettre à jour la politique cookies ?
Décrivez chaque famille de cookies Yahoo (B, A1, A3, IDSYNC, GUC, yht), la finalité, la durée, la relation avec Yahoo Inc, le mécanisme de transfert UE États Unis et un lien vers la politique Yahoo. Mettez à jour à chaque évolution.
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