FlowConsent
How it worksPricingComparisonsBlogDocumentationLog inTry FlowConsent
Try FlowConsent
Personalization

ABLyft

Analytics

European A/B testing and conversion optimisation platform from ABLYFT GmbH (Cologne, Germany), with EU hosting and a strong emphasis on GDPR friendly defaults for marketing and product teams.

Block ABLyft until consentScan my site
Overview

What does ABLyft do?

What ABLyft is

ABLyft is a German A/B testing and conversion optimisation platform operated by ABLYFT GmbH in Cologne. It lets product, growth and CRO teams build variations of landing pages, run client side and server side experiments, target audiences and measure uplift on conversions and revenue. It positions itself as a privacy first European alternative to US testing tools.

What data and cookies it sets

ABLyft loads a JavaScript snippet that sets first party cookies on the merchant domain to remember which variant a visitor has been assigned, plus pseudonymous identifiers for session, conversion and goal tracking. URLs, referrers, viewport, anonymised IP fragments and clicks linked to a test can be transmitted to ABLyft servers.

GDPR and ePrivacy implications

A/B testing cookies are not strictly necessary, so Article 5(3) of the ePrivacy Directive applies and prior consent is required, unless the test is operated entirely server side with no persistent identifier and falls within the CNIL exemption for audience measurement. Even then, French CNIL guidance demands tight data minimisation and no cross site re identification.

Consent requirements

In the default client side mode, block the ABLyft snippet until consent. List ABLyft in the cookie banner, describe purposes (experimentation, conversion measurement, optional personalisation), and store proof of consent. If you rely on the CNIL exemption (anonymised, short retention, no cross site profiling) document the analysis carefully.

Data transfers and hosting

ABLyft hosts the core service in Germany (Frankfurt and Hetzner data centres). No transfer outside the EU is required for the standard product. If you connect ABLyft to a US based analytics or data warehouse, the resulting transfer must be assessed separately and covered by Standard Contractual Clauses.

Practical compliance steps

Sign the DPA with ABLYFT GmbH, list ABLyft in your ROPA and cookie banner, configure the snippet to drop only after consent, restrict editor and admin access by role, set short retention for raw event data, document the legal basis you chose (consent or CNIL exemption) and review the test setup when you start personalising experiences for logged in customers.

Compliance

ABLyft and the GDPR

ABLyft is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Article 6(1)(a) GDPR (consent) for A/B testing that combines variant assignment with behavioural analytics. Article 6(1)(f) (legitimate interest) may apply to short lived, anonymous server side experiments that do not set cookies and do not profile users.
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive, German TTDSG, French CNIL guidance on A/B testing, Spanish LSSI

Impact assessment (DPIA)

A DPIA is not normally required for low risk UI tests. It becomes recommended when ABLyft is combined with personalisation, audience segmentation or third party analytics that build long term behavioural profiles, or when tests are run on sensitive features (health, finance, public service).

Sample text for your banner

With your consent we use ABLyft (ABLYFT GmbH, Germany, EU hosting) to test different versions of our pages and measure which ones work best. ABLyft sets a first party cookie to remember which variant you saw and analyse anonymised interactions.
Cookies and trackers

What ABLyft sets and contacts

Tracking method
JavaScript snippet, first party cookies, variant assignment IDs, server side experiment evaluation, optional behavioural event tracking
Server location
European Union (Germany, Frankfurt and Hetzner data centres)

Cookies set (5)

NameTypeDurationPurpose
ablyft_varianthttp1 yearStores the experiment variant assigned to the visitor so the user keeps the same version across visits.
ablyft_visitorhttp1 yearPseudonymous visitor identifier used to attribute conversions to the right variant.
ablyft_sessionhttp30 minutesSession identifier used to group events of the same browsing session.
ablyft_goalhttp30 daysTracks completion of conversion goals defined for the experiment.
ablyft_optouthttp5 yearsStores the opt out signal when the user refuses A/B testing.

Third-party domains contacted (4)

  • ablyft.com
  • cdn.ablyft.com
  • api.ablyft.com
  • events.ablyft.com
Questions

Frequently asked questions about ABLyft

Can't find your question? Write to us, we answer fast.

Which cookies does ABLyft set?

ABLyft sets first party cookies such as ablyft_variant (assigned test variant), ablyft_visitor (pseudonymous visitor ID), ablyft_session (session ID), ablyft_goal (conversion tracking) and ablyft_optout (opt out signal).

Is user consent required?

Yes for the standard client side mode that drops persistent cookies. Server side, anonymised tests with short retention may rely on the CNIL audience measurement exemption, but this must be documented and proven.

What is the legal basis for ABLyft?

Article 6(1)(a) GDPR (consent) for client side tests with persistent identifiers and conversion tracking. Article 6(1)(f) (legitimate interest) may apply to short lived, anonymous server side experiments under strict data minimisation.

Does ABLyft transfer data outside the EU?

No. The core service is hosted in Germany (Frankfurt, Hetzner). Only connectors you explicitly enable to a US analytics or data warehouse generate transfers, and these require their own SCCs.

Do I need a DPIA?

A DPIA is normally not required for low risk UI tests. It is recommended for personalisation, audience segmentation, or experiments on sensitive features (health, finance, public service).

How do I implement ABLyft compliantly?

Sign the DPA, host the snippet behind a consent manager, configure short retention, document the experiment goals, restrict admin and editor access, and avoid combining ABLyft results with personally identifiable data outside what the experiment really needs.

What are the alternatives?

Other A/B testing platforms include AB Tasty (EU), Kameleoon (EU), VWO, Optimizely, Convert, Google Optimize replacement via GrowthBook, Statsig, LaunchDarkly Experimentation and Adobe Target. EU hosted alternatives reduce transfer risk.

How do I update the cookie policy?

List ABLyft as a processor (ABLYFT GmbH, Germany), describe purposes (experimentation, conversion measurement), state durations for each cookie, mention the EU hosting, link to the ABLyft privacy policy and refresh the section if you add personalisation or connect external analytics.

Same category

More services: Personalization

See the whole category

Oracle Maxymiser

Oracle Maxymiser is a digital analytics solution that helps businesses measure and understand their online performance through comprehensive data collection and analysis. It provides visitor tracking, behavioral insights, and conversion metrics across websites and applications. Oracle Maxymiser supports custom event tracking, audience segmentation, and automated reporting. With intuitive dashboards and visualization tools, Oracle Maxymiser enables informed decisions that improve experience and drive results.

Analytics

Cxense

Cxense is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. Cxense enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, Cxense empowers marketing teams to achieve measurable growth.

Marketing

Bounce Commerce

Bounce Commerce offers a scalable e-commerce solution designed to help merchants sell products and services online. Its feature set includes customizable storefronts, multi-currency support, automated tax calculations, and advanced shipping options. Bounce Commerce integrates with leading payment gateways, marketing platforms, and fulfillment services. Built-in analytics and reporting tools help merchants track performance, optimize conversions, and make data-driven business decisions for sustainable growth.

Preferences

Athos Commerce

Athos Commerce is a comprehensive e-commerce platform that provides businesses with all the tools needed to build, manage, and grow an online store. From product catalog management and secure payment processing to inventory tracking and order fulfillment, Athos Commerce delivers a complete commerce solution. It features responsive storefront themes, SEO-optimized product pages, and powerful marketing tools to help merchants increase visibility and drive sales across channels.

Analytics

Klangoo

Klangoo is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Klangoo provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Klangoo helps deliver the right message to the right audience at the right time.

Marketing

Ampry

Ampry is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Ampry provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Ampry helps deliver the right message to the right audience at the right time.

Marketing

Make your site compliant today.

Free up to 25,000 sessions a month. No credit card, no commitment.

Create my bannerScan my site