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What does iClosed do?

iClosed is a US based appointment scheduling and booking platform tailored for high ticket sales teams. It embeds a calendar widget on landing pages, qualifies leads, and captures attribution data through cookies and tracking parameters.

iClosed is a US based scheduling and booking platform built for high ticket sales teams. It embeds a calendar widget on landing pages, qualifies leads through pre booking forms, and captures attribution data so that sales and marketing teams can measure which campaigns drive booked calls. For EU operators the service raises classic third country and ePrivacy questions that need to be addressed before deployment.

What iClosed does

iClosed provides a calendar booking widget that can be embedded on any landing page or website. It supports lead qualification questions, routing rules, team round robin assignment, reminders, integrations with CRM tools, and conversion tracking. The product is positioned as a Calendly alternative optimised for high ticket sales pipelines, where each booked call has significant revenue impact and attribution accuracy matters.

Data collected and cookies set

When the iClosed widget loads it can set first party and third party cookies for session continuity, attribution, AB testing and analytics. It collects the visitor IP address, user agent, referrer, UTM parameters, page URL, and any data entered in the booking form (typically name, email, phone, company, and qualification answers). Data is sent to iClosed servers in the United States.

GDPR and ePrivacy implications

Under Article 5(3) of the ePrivacy Directive, the storage of non essential cookies on a user device requires prior, informed and freely given consent. Under the GDPR the IP address and form inputs constitute personal data. Because iClosed is a third party processor located in the United States, the controller must also document an adequate transfer mechanism (Standard Contractual Clauses, Data Privacy Framework where applicable) and complete a Transfer Impact Assessment.

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Consent requirements

The iClosed widget should be blocked behind a Consent Management Platform until the user opts in to functional and analytics cookies. The consent banner must list iClosed by name (or by purpose with a clear vendor reference), describe the categories of data sent to the United States, and offer an equally easy way to refuse. Form submission itself can be processed on the basis of the contract or pre contractual measures once the user actively submits a booking.

Practical compliance steps

Sign a Data Processing Agreement with iClosed, document Standard Contractual Clauses and any DPF certification, list iClosed in your record of processing activities and privacy policy, configure the widget to load only after consent, restrict the booking form to strictly necessary fields, set appropriate retention on lead data in the CRM, and review your DPIA if you combine iClosed with paid advertising or large scale profiling.

GDPR consent category

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Websites using iClosed must obtain user consent under GDPR regulations.

Legal basisConsent (Art. 6(1)(a) GDPR) for non-essential cookies and analytics; Contract (Art. 6(1)(b)) for the booking itself once the user submits a request
Risk levelhigh
Applicable regulationsGDPR, ePrivacy Directive, EU-US Data Privacy Framework, US state privacy laws (CCPA/CPRA)

DPIA considerations

A DPIA is recommended when iClosed is used at scale on lead generation pages or combined with marketing analytics. Key risks: systematic profiling of prospects, persistent cookies, US transfers, integration with CRM and ad platforms, and potential collection of special category data via free text form fields.

Sample consent text

We use the iClosed scheduling widget to let you book a call with our team. iClosed sets cookies and may transfer your IP address, device data and form inputs to its servers in the United States for booking, attribution and analytics. You can accept or refuse these non essential cookies at any time.

Technical details

Tracking methodThird-party embedded calendar widget (JavaScript SDK and iframe) with first-party and third-party cookies for attribution, session tracking and analytics
Server locationUnited States (AWS, primarily us-east-1)
Data transferred outside the EUPersonal data (IP address, device identifiers, booking form inputs, UTM and referrer parameters) is transferred to iclosed servers in the United States. Transfers rely on Standard Contractual Clauses and, where applicable, the EU-US Data Privacy Framework. A Transfer Impact Assessment is recommended for EU controllers.

Third-party domains contacted

iclosed.ioapp.iclosed.ioassets.iclosed.ioapi.iclosed.io

Cookies placed

NameTypeDurationPurpose
iclosed_sessionFunctionalSessionMaintains the booking widget session, including the selected slot, the qualification answers and the step in the booking flow.
iclosed_visitor_idAttribution1 yearPersistent visitor identifier used for attribution: links the visitor to the original referrer and UTM parameters across pageviews and devices.
iclosed_utmAttribution6 monthsStores the first and last UTM parameters seen for the visitor so that bookings can be attributed to the right campaign.
iclosed_abAnalytics30 daysStores the AB test variant assigned to the visitor for the booking widget so that the same variant is shown on return visits.

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Frequently asked questions

Which cookies does iClosed set?

iClosed loads a third party JavaScript and may set first party and third party cookies for session continuity, attribution (UTM and referrer), AB testing of booking widgets, and analytics. Typical cookies include a session identifier, a visitor identifier used for attribution, and analytics cookies. The exact list depends on the configuration chosen by the website operator and on the iClosed plan in use.

Is consent required for iClosed?

Yes, on EU websites. The cookies and tracking identifiers set by iClosed are not strictly necessary to display the page itself, so they fall under Article 5(3) of the ePrivacy Directive and require prior, freely given, specific and informed consent. The widget must be blocked behind a Consent Management Platform until the visitor opts in. The booking form data submitted afterwards can rely on contract or pre contractual measures.

What is the legal basis for processing data through iClosed?

Two legal bases typically apply. Consent (Article 6(1)(a) GDPR) covers the deposit and reading of non essential cookies and the analytics, attribution and AB testing they enable. Contract or pre contractual measures (Article 6(1)(b) GDPR) cover the booking itself once the user actively submits a form to request a call. Legitimate interest is generally not a safe fallback for the widget given the ePrivacy consent requirement.

Does iClosed transfer data to the United States?

Yes. iClosed is a US company and processes booking and analytics data on servers in the United States, typically on AWS infrastructure. EU controllers must put in place Standard Contractual Clauses with iClosed and check whether iClosed is certified under the EU-US Data Privacy Framework. A Transfer Impact Assessment is recommended to document supplementary measures (encryption, access controls, processor commitments to challenge disproportionate access requests).

Do I need a DPIA before using iClosed?

A DPIA is recommended whenever iClosed is deployed on large scale lead generation pages, integrated with paid advertising, or combined with CRM enrichment that profiles prospects. Triggers include systematic profiling, US transfers, persistent identifiers and the potential collection of sensitive information through qualification answers. Even where no DPIA is strictly required, documenting a focused risk assessment is good practice.

How do I implement iClosed compliantly?

Sign a Data Processing Agreement with iClosed, block the widget script until consent is granted, declare iClosed in your cookie banner and privacy policy with its purpose and country of processing, restrict the booking form to fields you actually need, set retention rules in your CRM, and review configuration regularly. If you also push iClosed events to advertising platforms, make sure the corresponding marketing consent is captured.

Are there EU based alternatives to iClosed?

Yes. EU hosted scheduling tools such as TimeTree, Lemcal (operated from France), or self hosted solutions like Cal.com on EU infrastructure can reduce third country transfer risk. They will not always offer the same sales focused features, so the choice depends on whether high ticket sales workflows and US integrations are critical for your operations.

How should I update the cookie policy to cover iClosed?

List iClosed in the third party vendors table of your cookie policy with its purpose (scheduling and attribution), the data categories processed, the cookies set, the country of processing (United States) and the transfer mechanism. Reference the iClosed privacy policy and DPA. Use the same descriptions in your Record of Processing Activities. Update both documents whenever you change iClosed configuration or integrate new destinations such as ad platforms.