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Webgains is a marketing and conversion tracking service. This page explains its cookies, your GDPR and ePrivacy obligations, data transfers and how to deploy it with valid consent.
Webgains is a marketing and performance service operated by Webgains Ltd. It helps you attribute conversions, recover sales and measure the return on your campaigns by following visitors across their journey.
Webgains relies on cookies and identifiers to recognise a device, follow it across pages and link an action to a campaign. It typically processes IP address, click identifiers, page activity and conversion events.
Advertising and attribution cookies are never strictly necessary, so ePrivacy requires consent before they are placed and the GDPR requires a lawful basis, which for marketing is consent, plus transparency about any profiling.
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Because Webgains sets cookies or processes identifiers that are not strictly necessary, you must obtain prior, informed and freely given consent before it loads.
Webgains is operated from the United Kingdom, which the European Commission recognises through an adequacy decision, and may share data with advertisers located outside the European Economic Area. Map this transfer, identify the safeguard you rely on such as an adequacy decision or Standard Contractual Clauses, and document it in your records of processing.
Block Webgains until the visitor has accepted marketing cookies in your consent banner, pass the consent signal to the tags, sign a data processing agreement with Webgains Ltd and disclose the tool and its purpose in your privacy notice.
Websites using Webgains must obtain user consent under GDPR regulations.
DPIA considerations
Webgains involves systematic monitoring or large scale processing of visitor behaviour, so a data protection impact assessment under Article 35 GDPR is strongly recommended before you deploy it.
Sample consent text
We use Webgains to measure our campaigns and recover abandoned sales. With your consent we store the cookies described in our cookie policy. You can accept, refuse or withdraw your choice at any time.
Third-party domains contacted
webgains.comtrack.webgains.comwebgains.ioCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| wgu | Marketing | 30 days | Stores the affiliate click identifier used to attribute a later purchase to the referring publisher |
| wgexpiry | Marketing | 30 days | Records the expiry timestamp of the attribution window for the affiliate click |
| wgsidered | Marketing | 30 days | Holds the publisher and campaign identifiers needed to calculate affiliate commissions |
Webgains uses cookies for user preferences — inform visitors with a consent banner.
Webgains sets the following cookies: wgu, wgexpiry, wgsidered. Each one is listed in the cookie table on this page with its type, duration and purpose, and you should mirror that list in your own cookie policy.
Yes. Webgains relies on cookies or identifiers that are not strictly necessary, so under ePrivacy Article 5(3) you must collect prior, informed and freely given consent before it loads.
The lawful basis is Consent (Art. 6(1)(a) GDPR). Record this basis in your records of processing and state it in the privacy notice shown to visitors.
Yes, a transfer outside the European Economic Area can occur. Webgains is operated from the United Kingdom, which the European Commission recognises through an adequacy decision, and may share data with advertisers located outside the European Economic Area. Rely on an adequacy decision or Standard Contractual Clauses and document the safeguard.
A data protection impact assessment is recommended, because Webgains involves the kind of systematic tracking that Article 35 GDPR targets.
Implement Webgains through your consent layer: keep strictly necessary functions always on, gate optional ones behind consent, sign a data processing agreement with Webgains Ltd where it acts as a processor and keep your cookie policy in sync with the real cookies.
Alternatives include consent first analytics and attribution tools or server side tracking with strict data minimisation. The consent requirement for non essential cookies stays the same whichever you pick.
List every cookie Webgains sets in your cookie policy with its name, purpose and retention, state the legal basis, name Webgains Ltd where relevant, and update the policy whenever the tool changes so refusals in your banner are always honoured.