Hummerce

Hummerce is a mature ecommerce platform developed by the Polish agency Best.net in Poznan and refined over more than twenty years. It powers both B2B and B2C online stores, supports networks of shops under a single brand and integrates with external systems through a two way API. Like any online storefront, a Hummerce shop relies on functional cookies to keep a shopping basket and a session working, and merchants commonly extend it with analytics and marketing tags.

What Hummerce is

Hummerce is a commercial ecommerce platform aimed at established businesses that want to run or scale their online sales. It offers rich product presentation, advanced search, configurable category pages and dedicated B2B features such as individual price lists, complex offers and order workflows. Because it is a complete storefront solution rather than a single tracking script, its privacy impact comes mostly from the cookies it sets to operate the store and from any third party tools a merchant chooses to add.

Data and cookies collected

To work correctly, a Hummerce store sets functional cookies that identify the visitor session and remember the contents of the shopping cart between page views. These cookies are strictly necessary to deliver the service the customer has requested. Beyond that baseline, individual merchants frequently add optional analytics cookies to measure traffic and marketing or advertising pixels to support remarketing campaigns. The personal data handled therefore ranges from a simple session identifier up to behavioural and device data when extra tools are enabled.

GDPR and ePrivacy implications

Under the GDPR and the ePrivacy Directive, the strictly necessary cart and session cookies can rely on contract or legitimate interest and do not require prior consent, although they must still be disclosed. Any analytics or marketing cookies that are not essential to the store fall under the consent rule of the ePrivacy Directive and must be switched off until the visitor agrees. The merchant operating the Hummerce store is the data controller and is responsible for the lawful basis, transparency and the cookie banner.

Consent requirements

A compliant Hummerce store should load only the functional cookies by default and present a consent banner before placing any analytics or marketing cookies. Consent must be freely given, specific, informed and as easy to refuse as to accept, and the visitor must be able to withdraw it at any time. Keeping a clear record of the choices made allows the merchant to demonstrate accountability if a supervisory authority asks.

Data transfers

The Hummerce platform itself can be hosted within Poland and the wider European Economic Area through Best.net, which keeps core store data inside the EU. Transfers to third countries usually arise from the extra services a merchant connects, such as analytics suites, advertising networks or payment processors based in the United States. Where such transfers occur, the operator must rely on a valid transfer mechanism, for example the EU US Data Privacy Framework or standard contractual clauses, and inform visitors accordingly.

Practical compliance steps

Start by auditing every cookie and tag active on your Hummerce store and classifying each as strictly necessary or optional. Deploy a consent management banner that blocks optional analytics and marketing cookies until the shopper agrees, and mirror those categories in a clear cookie policy and privacy notice. Document the providers you use, the data they receive and any transfers outside the European Economic Area, and review the setup whenever you add a new integration.