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Admitad, now operating as part of Mitgo Group, is a global affiliate and partner marketing network connecting advertisers with publishers (bloggers, price comparison sites, cashback portals and more). When a visitor clicks an affiliate link, Admitad sets persistent tracking cookies across participating domains to attribute sales conversions to publishers. These are marketing cookies requiring explicit user consent under GDPR and the ePrivacy Directive. Admitad operates tracking via domains including ad.admitad.com, artfut.com and lenkmio.com, with data potentially transferred globally including to third countries.
Admitad is a global affiliate and partner marketing network, now operating under the Mitgo Group brand, that connects advertisers (online shops and service providers) with publishers (bloggers, influencers, cashback portals, voucher sites and price comparison engines). When a publisher promotes an advertiser's product and a user clicks the affiliate link, Admitad's tracking infrastructure records the referral and attributes any resulting purchase or conversion back to the publisher for commission payment. The network spans more than 30,000 advertisers and 100,000 publishers worldwide, making it one of the larger affiliate platforms operating in Europe.
Admitad's tracking relies on persistent cookies set when a user clicks an affiliate link. A click identifier (click ID) is appended to the destination URL, and the tracking domain (typically ad.admitad.com, artfut.com, or lenkmio.com) sets a cookie on the user's browser. This cookie persists for the duration of the advertiser's cookie window (commonly 30 to 90 days), recording the referring publisher for any conversion that occurs within that window. Conversion events are reported to Admitad via postback URLs or tracking pixels fired on the order confirmation page. The tracking inherently profiles users' commercial intent and cross-site journey.
Admitad affiliate tracking cookies are marketing/advertising cookies and are not strictly necessary for the operation of the website. Under the ePrivacy Directive (Article 5(3)), setting any non-essential cookie requires the prior, freely given, specific, informed, and unambiguous consent of the user. Under the GDPR, the processing of personal data for affiliate tracking must also be based on consent (Article 6(1)(a)). Consent must be obtained before any Admitad cookie is set: pre-ticked boxes, implied consent, or continued browsing do not constitute valid consent. Websites must implement a compliant consent management platform (CMP) that gates Admitad tracking until explicit consent is given.
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Admitad (Mitgo Group) operates internationally, with data potentially processed in countries outside the EU/EEA. Data flows include conversion event data sent to Admitad's servers and onward sharing with publishers in the network, who may themselves be located globally. Website operators acting as advertisers are data controllers who must ensure appropriate data processing agreements (DPAs) are in place with Admitad, and that international transfer mechanisms (Standard Contractual Clauses or equivalent) are applied for any transfers to third countries. Publishers in the network are typically independent data controllers for their own cookie-setting activities.
To implement Admitad compliantly: (1) integrate a CMP and categorise Admitad cookies under 'Marketing' requiring consent; (2) block Admitad scripts and cookies until consent is granted; (3) document Admitad as a data processor in your Records of Processing Activities and sign a DPA; (4) list Admitad tracking domains (ad.admitad.com, artfut.com, lenkmio.com, got.deal) in your cookie policy with cookie names, durations, and purposes; (5) ensure third-country transfer mechanisms are documented; (6) consider server-side postback tracking as an alternative that does not set cookies in the user's browser and reduces the ePrivacy consent burden for the conversion event reporting.
Websites using Admitad (Mitgo Group) Affiliate Network must obtain user consent under GDPR regulations.
DPIA considerations
A DPIA is strongly recommended for websites using Admitad. The affiliate tracking involves persistent cross-site profiling of users for commercial attribution purposes, engagement of multiple sub-processors (publishers and Admitad itself), and potential data transfers to third countries. Assess: the scope of data collected (click IDs, browsing journey, conversion value); the chain of processors (Admitad and publisher network); and cross-border transfer safeguards. Document in Records of Processing Activities under consent.
Sample consent text
We participate in the Admitad affiliate network. If you arrive at our website via an affiliate link, Admitad tracking cookies will be set on your device to record the referral and attribute any purchase you make to the referring publisher. These cookies are marketing cookies and will only be set with your consent. You can withdraw consent at any time via our cookie settings. For details, see our Cookie Policy and Privacy Policy.
Third-party domains contacted
ad.admitad.comartfut.comlenkmio.comgot.dealadmitad.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| admitad_uid | marketing | 90 days | Affiliate tracking cookie set by Admitad when a visitor clicks an affiliate link. Records the click identifier and publisher attribution for commission calculation on subsequent conversions within the cookie window. |
| last_click_uid | marketing | 90 days | Admitad last-click deduplication cookie used to attribute conversions to the most recent affiliate referral, supporting last-click attribution models in the Admitad network. |
Admitad (Mitgo Group) Affiliate Network uses cookies for user preferences — inform visitors with a consent banner.
Admitad sets persistent affiliate tracking cookies when a user clicks an affiliate link. These cookies contain a click identifier that links the session to a specific publisher. They are set via Admitad tracking domains including ad.admitad.com, artfut.com, lenkmio.com, and got.deal. Cookie lifetimes vary by advertiser program, typically ranging from 30 to 90 days. No strictly necessary or functional cookies are set; all Admitad cookies are marketing/advertising cookies.
Yes. Admitad cookies are marketing cookies and are not strictly necessary. Under the ePrivacy Directive and GDPR, explicit, informed, prior consent must be obtained before any Admitad tracking cookie is set on a visitor's device. This means Admitad scripts must be blocked by your consent management platform until the user actively accepts marketing cookies. Pre-consent tracking, implied consent, or soft opt-in approaches do not satisfy the legal standard.
The required legal basis under GDPR is consent (Article 6(1)(a)), combined with the ePrivacy Directive requirement for prior consent to set non-essential cookies (Article 5(3)). Legitimate interest cannot be used as the legal basis for advertising or marketing tracking cookies under the ePrivacy Directive, which takes precedence over GDPR for cookie-setting activities. Consent must be freely given, specific, informed, and revocable at any time.
Yes. Admitad (Mitgo Group) operates internationally and data including click identifiers and conversion events may be processed on servers outside the EU/EEA. Additionally, publisher partners in the network may be located globally. Website operators must ensure a Data Processing Agreement is in place with Admitad and that international transfer mechanisms such as Standard Contractual Clauses are documented and applied for any transfers outside the EEA.
A DPIA is strongly recommended. Admitad involves systematic profiling of users for commercial attribution across websites, engagement of a large network of sub-processors (publishers), cross-site tracking, and potentially sensitive inference about purchasing behaviour. While not automatically required under Article 35 GDPR, the combination of profiling, large-scale processing, and cross-site tracking brings this close to the threshold. Conduct a DPIA and document it before full deployment.
To implement Admitad compliantly: (1) integrate a compliant CMP and categorise Admitad as a marketing/advertising vendor; (2) ensure all Admitad scripts load only after consent is granted; (3) sign a Data Processing Agreement with Admitad; (4) document Admitad in your RoPA under consent basis; (5) include all Admitad domains in your cookie policy with cookie names, durations, and purposes; (6) assess and document international transfer safeguards; (7) provide users with an easy mechanism to withdraw consent and ensure revocation is technically effective.
Alternatives to Admitad include: Awin (EU-based, GDPR-compliant infrastructure), CJ Affiliate (Commission Junction), Tradedoubler (European), Impact Radius, and Partnerize. For a lower-risk approach, consider server-side postback tracking where the conversion signal is sent server-to-server without setting cookies in the user's browser, reducing the ePrivacy consent scope to the initial click cookie only. First-party cookie solutions offered by some platforms also reduce third-party tracking exposure.
Add an entry in the Marketing/Advertising section of your cookie policy listing each Admitad cookie by name (if known from your specific program), the setting domain (ad.admitad.com or equivalent), the cookie duration, its purpose (affiliate attribution), and the legal basis (consent). Also list the third-party domains Admitad may load resources from. State that these cookies are only set after consent, and provide a link to Admitad's own privacy policy. Update the list whenever you change affiliate programs or cookie windows.