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Austrian Consent Management Platform (CMP) from Truendo GmbH that displays a cookie banner, performs an automated cookie scan, collects consent per purpose, blocks third party scripts before consent and emits an IAB TCF v2.2 string plus Google Consent Mode v2 signals.
TRUENDO is an Austrian Consent Management Platform built by Truendo GmbH. It loads a configurable cookie banner, runs an automated cookie scan to detect trackers, collects consent purpose by purpose, blocks third party scripts until consent is given, stores proof of consent and emits an IAB TCF v2.2 string plus Google Consent Mode v2 signals so downstream vendors react accordingly.
TRUENDO sets a strictly necessary first party cookie (truendo_cmp) containing the consent decision per purpose, the banner version and a pseudonymous identifier. The consent log stores choice, timestamp, banner version, language, country, hashed IP and user agent as proof. No advertising or analytics cookie is set by TRUENDO itself.
The CMP cookie is necessary to demonstrate compliance with Article 7(1) GDPR, so it is exempt from prior consent under Article 5(3) ePrivacy. TRUENDO follows CNIL, EDPB and Austrian DSB guidance: clear purposes, equal weight reject and accept, granular categories, easy withdrawal and proof of consent.
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No consent is needed to load TRUENDO itself. The banner must obtain consent for all non strictly necessary trackers, expose a permanent settings entry point, support re consent, list every vendor and allow withdrawal as easily as acceptance.
TRUENDO is hosted entirely in the European Union (Austria). As an EU operator, it is fully subject to the GDPR and the Austrian DSB. No transfer to a non adequate third country is required for the core CMP service.
Sign the DPA, run the automated scanner regularly, configure the banner with equal weight reject and accept, declare an honest vendor list, expose a permanent settings link, document the legal basis in the ROPA, store proof of consent for at least 6 months and refresh the configuration whenever new vendors are added.
Websites using TRUENDO must obtain user consent under GDPR regulations.
DPIA considerations
A DPIA is not required for the CMP itself. A short legitimate interest balancing test in the ROPA is enough, since TRUENDO only processes consent decisions and pseudonymous identifiers used as proof of consent.
Sample consent text
We use TRUENDO (Truendo GmbH, Austria) to ask for and store your consent for the cookies and trackers on this website. TRUENDO sets a strictly necessary first party cookie that contains your choice and a technical identifier.
Third-party domains contacted
truendo.comcdn.truendo.comapi.truendo.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| truendo_cmp | http | 6 months | Strictly necessary first party cookie storing the consent decision per purpose, the banner version and a pseudonymous identifier. |
| truendo_uid | http | 6 months | Pseudonymous identifier linking the consent decision to its entry in the consent log. |
| euconsent-v2 | http | 6 months | IAB TCF v2.2 consent string emitted when TCF integration is enabled. |
TRUENDO is an essential service, but transparency matters. Manage all your consent with FlowConsent.
TRUENDO sets a strictly necessary first party cookie (truendo_cmp) storing the consent decision per purpose, truendo_uid linking the choice to the consent log and the IAB euconsent-v2 string when TCF is enabled. No advertising or analytics cookie is set by TRUENDO itself.
No. The CMP cookie is strictly necessary to comply with the obligation to obtain and prove consent (Article 7 GDPR), so it falls under the Article 5(3) ePrivacy exemption. The banner must still obtain consent for all non strictly necessary trackers.
Article 6(1)(c) GDPR (legal obligation) for storing proof of consent. Article 6(1)(f) (legitimate interest) for fraud and abuse prevention on the banner itself.
No. As an Austrian operator, TRUENDO hosts consent logs in the European Union and is fully subject to GDPR and the Austrian DSB. No transfer to a non adequate third country is required.
No. A short legitimate interest balancing test in the ROPA is enough. A DPIA may still cover the broader consent flow when high risk processing is gated by TRUENDO.
Sign the DPA, run the automated cookie scan, configure the banner with reject and accept of equal weight, declare an honest vendor list, expose a permanent settings entry point, store proof of consent for at least 6 months and refresh whenever new vendors are added.
Other CMPs available to European websites include Axeptio, Didomi, OneTrust, Cookiebot, Iubenda, Sirdata, CookieFirst, Klaro, Usercentrics, Sourcepoint, Tarte au Citron and Cookie Control.
Document TRUENDO as a processor in the privacy notice, describe the strictly necessary cookies it sets, link to its privacy policy, list the trackers it gates and refresh the policy whenever a new vendor is added to the configuration.