Consent management

Osano

Essential

Osano is a US data privacy platform headquartered in Austin that includes a consent management platform (CMP), a vendor risk module, a data subject request portal and a free open source banner library widely used by SaaS and e commerce sites.

Overview

What does Osano do?

Osano is a data privacy platform operated by Osano Inc., a Delaware company headquartered in Austin, Texas. The product suite combines a consent management platform, a vendor risk module, a data subject request portal and the popular open source Cookie Consent banner library acquired from Silktide. Osano is particularly common on SaaS and e commerce sites because of its free tier and its native integrations with Salesforce and HubSpot.

What Osano does

The Osano script scans the website on a recurring schedule, classifies every cookie and tag, renders a banner that asks the visitor to opt in per category and stores the granular decision. Other scripts read the choice through the Osano global API or through the standard IAB TCF v2.2 signal that Osano can expose. The Business plan adds a vendor risk register that tracks the sub processors used by the controller.

Data and cookies collected

Osano sets two strictly necessary first party cookies: osano_consentmanager (the consent decision, up to 12 months) and osano_consentmanager_uuid (a hashed visitor identifier). It also stores a server side consent record that contains the truncated IP for geolocation, the timestamp, the consent string and the browser language. No advertising identifier is processed by Osano itself.

GDPR and ePrivacy implications

Because Osano is the layer that gates every other tracker, its own cookies fall under the strictly necessary exemption of Article 5(3) ePrivacy. Consent is therefore not required for the banner itself, but the controller still must demonstrate consent for the downstream services. Osano provides exportable consent logs that satisfy Article 7(1) GDPR and the EDPB Guidelines 05/2020.

Data transfers

Osano hosts consent records primarily on AWS US East (Virginia) with replication to AWS EU West (Dublin). The transfer relies on the EU US Data Privacy Framework decision of 10 July 2023 (Osano Inc. is certified) and, as a fallback, on Standard Contractual Clauses with a Transfer Impact Assessment included in the Osano DPA. EU controllers may prefer a fully EEA based CMP if they want to avoid US transfers entirely.

Practical compliance steps

Sign the Osano DPA, place the Osano script before any non essential tag, enable default deny on all categories, activate Google Consent Mode v2 from the dashboard, embed the automated cookie declaration and review the weekly scan report. Keep the consent log accessible for at least 12 months to meet Article 7(1) GDPR. Document Osano Inc. in the privacy notice as a recipient and the US transfer in the record of processing.

Compliance

Osano and the GDPR

Legal basis
Legitimate interest under Article 6(1)(f) GDPR. The first party CMP cookies are strictly necessary to record and document consent for other trackers and are exempted by Article 5(3) ePrivacy.
Risk level
low
Applicable regulations
GDPR, ePrivacy Directive, TTDSG (Germany), LIL (France), UK GDPR, CCPA, CPRA, VCDPA, LGPD

Impact assessment (DPIA)

A standalone DPIA is rarely required because Osano processes only the minimal data needed to record consent (truncated IP, hashed identifier, timestamp, browser metadata). The DPIA should however document the US transfer leg under the EU US Data Privacy Framework decision of 10 July 2023 (Osano is certified), the choice between the free and Business plans, and the vendor and DSAR modules that may expand the processing footprint.

Sample text for your banner

We use Osano to record your cookie preferences. The Osano cookies are strictly necessary and store your decision for up to 12 months. By clicking Accept you consent to the non essential cookies described below; you can withdraw or change your consent at any time via the Cookie settings link served by Osano.
Cookies and trackers

What Osano sets and contacts

Tracking method
Embedded JavaScript banner served from cmp.osano.com that places strictly necessary first party cookies (osano_consentmanager, osano_consentmanager_uuid) to record granular consent and exposes a Consent API to gate other tags.
Server location
United States (Amazon Web Services, primary). Osano Inc. is a Delaware company headquartered in Austin, Texas.
Data transferred outside the EU
Osano Inc. processes consent records on AWS US East and replicates them to AWS EU West (Dublin). Transfers rely on the EU US Data Privacy Framework (Osano is certified) and on Standard Contractual Clauses in the Osano DPA.

Cookies set (7)

NameTypeDurationPurpose
osano_consentmanagerfirst_party12 monthsStores the visitor consent choices, the consent identifier and the version of the cookie policy.
osano_consentmanagerhttp_cookie12 monthsStrictly necessary first party cookie that stores the visitor granular consent decisions across categories so the banner does not reappear while the consent is valid.
osano_consentmanagerfirst_party13 monthsStores the visitor consent decision per cookie category as a JSON string.
osano_consentmanager_uuidfirst_party13 monthsPseudonymous identifier mapping the visitor decision to the centralised consent log on the Osano dashboard.
osano_consentmanager_uuidfirst_party12 monthsAnonymous identifier used to retrieve the visitor consent record on subsequent visits.
osano_consentmanager_uuidhttp_cookie12 monthsStrictly necessary first party cookie that stores a hashed visitor identifier used to retrieve the corresponding server side consent record for audit purposes.
osano_consentmanager_expdatehttp_cookie12 monthsStrictly necessary first party cookie that stores the expiry date of the consent decision so the banner is re displayed when the consent window closes.

Third-party domains contacted (7)

  • osano.com
  • cmp.osano.com
  • cmp.osano.com
  • osano.com
  • cookieconsent.osano.com
  • consent.api.osano.com
  • app.osano.com
Questions

Frequently asked questions about Osano

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Which cookies does Osano set?

Osano sets the osano_consentmanager first party cookie plus a few support cookies that store the categories accepted and a consent identifier. Server side, a truncated IP and timestamp are stored as proof of consent.

Which cookies does Osano set?

Osano sets two strictly necessary first party cookies: osano_consentmanager, which stores the granular consent decisions (default 12 months), and osano_consentmanager_uuid, which contains a hashed visitor identifier used to retrieve the corresponding server side consent record. No advertising or analytics cookies are set by Osano itself.

Do I need consent to use Osano?

No. Osano qualifies as strictly necessary under Article 5(3) ePrivacy. The third party trackers it manages still require valid consent.

Do users have to consent to Osano?

No. The Osano cookies fall under the strictly necessary exemption of Article 5(3) ePrivacy because they store the visitor consent decision that has been explicitly requested. Consent is required only for the third party services governed by Osano, not for the consent layer itself.

What is the legal basis for Osano?

Legitimate interest under Article 6(1)(f) GDPR and the proof of consent obligation under Article 7(1). The US transfer is covered by SCCs and the Data Privacy Framework.

What is the legal basis for using Osano?

Osano is deployed under legitimate interest pursuant to Article 6(1)(f) GDPR for the controller, combined with the legal obligation under Article 5(3) ePrivacy and Article 7(1) GDPR to obtain and document consent for any non essential trackers. The platform itself processes only the limited data needed to evidence that consent.

Are any data transferred to the United States?

Yes. Osano processes consent metadata on US infrastructure. The transfer is covered by SCCs and the EU US Data Privacy Framework, and a transfer impact assessment is recommended.

Does Osano transfer data to the United States?

Yes. Osano Inc. is a Delaware company that processes consent records on AWS US East (Virginia) with replication to AWS EU West (Dublin). The EU US Data Privacy Framework decision of 10 July 2023 covers the transfer because Osano is certified, supplemented by Standard Contractual Clauses in the Osano DPA.

Is a DPIA needed for Osano?

A DPIA is recommended because of the systematic US transfer. Document the data flows, the SCC or DPF safeguards and the residual risk for European visitors.

Is a DPIA required for Osano?

A standalone DPIA is rarely required because Osano processes only the minimum data needed to record consent. If the deployment includes the Vendor Risk module or the DSAR module, document those broader processing activities in the DPIA and reference the US transfer leg in any case.

How do I implement Osano correctly?

Insert the loader in the head, classify each script, block non essential tags before consent, mirror accept and reject buttons, sign the SCC addendum, and expose a preference link in the footer.

How do I implement Osano correctly?

Sign the Osano DPA, place the Osano script before any non essential tag, enable default deny on all categories, activate Google Consent Mode v2 from the dashboard, embed the automated cookie declaration on the privacy policy page and review the weekly scan report. Configure the GeoLocation feature so the banner adapts to EU and California audiences.

What are the alternatives to Osano?

Comparable consent management platforms include Cookiebot, OneTrust, Iubenda, CookieFirst, CookieHub, Didomi, Sourcepoint, Usercentrics, Axeptio and Klaro. CookieHub and CookieFirst are EU based and closer to Osano on price; Didomi and Sourcepoint are better suited to large publishers with TCF v2.2 needs.

What are the alternatives to Osano?

Cookiebot, CookieFirst, CookieHub, Axeptio, Didomi, Complianz, OneTrust, Sourcepoint, Klaro. EU based vendors avoid the Schrems II overhead.

How do I update the cookie policy?

Use the Osano scanner to refresh the inventory, document purpose and duration for each cookie, and version the policy when scripts change.

How do I keep my cookie policy up to date with Osano?

Enable the automated cookie declaration block in the Osano dashboard and embed it on your privacy policy page. Osano rescans the site automatically and republishes the updated declaration. Subscribe to the Osano release notes and review the weekly scan summary before each release to catch newly added vendors or sub processors.

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