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HTML5 video ad player by Aniview that publishers embed to monetise content with VAST/VPAID creatives, header bidding and verification.
Aniview is an Israeli video advertising technology vendor. Its HTML5 video player is embedded by publishers to monetise inventory with VAST and VPAID creatives. The player loads the Aniview ad server, header bidding modules and verification vendors (DoubleVerify, Integral Ad Science, Moat).
The player writes a first party visitor cookie (av_uid) and loads multiple third party advertising and verification cookies. Each demand partner reads its own profile and may sync identifiers across publishers. The IAB TCF string is propagated to all loaded vendors.
All Aniview and partner cookies fall under Article 5(3) ePrivacy and require prior consent. Aniview is registered in IAB TCF v2.2 with vendor ID, so consent strings can be passed down the chain. Without consent, the player must not load any ad creatives.
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Aniview Ltd. operates in Israel, which has GDPR adequacy. Most partner DSPs and verification vendors are US controllers. Sign Standard Contractual Clauses with each non adequate vendor, document a Transfer Impact Assessment and check DPF certification.
Block the Aniview player before consent, integrate IAB TCF v2.2, sign DPA and SCCs with non adequate partners, list every advertising and verification cookie in the cookie register, run a DPIA and provide a non advertising fallback for users who refuse.
Websites using Aniview Video Ad Player must obtain user consent under GDPR regulations.
DPIA considerations
A DPIA is recommended given the combination of behavioural advertising, multiple ad partners and verification vendors, and transfers to Israel and the US.
Sample consent text
This page embeds the Aniview video ad player. With your consent, Aniview and its advertising partners may set cookies and process your data to serve personalised ads.
Third-party domains contacted
aniview.complayer.aniview.comcdn.aniview.comtg.aniview.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| av_uid | first_party | 1 year | Persistent visitor identifier used by the Aniview player to deduplicate viewers across pages and sessions. |
| av_session | first_party | Session | Session identifier used to group ad requests from the same visit. |
| euconsent-v2 | first_party | 6 months | IAB TCF v2.2 consent string propagated to advertising and verification vendors loaded by the Aniview player. |
| _ad_partner_aniview | third_party | 1 year | Generic third party advertising cookie set by partners loaded inside the Aniview player (Magnite, OpenX, Index Exchange). |
Aniview Video Ad Player uses cookies for user preferences — inform visitors with a consent banner.
av_uid (visitor identifier), av_session (session) and a fleet of advertising and verification cookies set by partners loaded inside the player.
Yes. The player and its partners only fire after consent is captured and the IAB TCF string is propagated.
Consent (Art. 6(1)(a) GDPR) for advertising and verification cookies. Legitimate interest is not appropriate for behavioural advertising.
Aniview Ltd. is in Israel (adequate). Most partners are US controllers and require SCCs and a TIA.
Recommended. Behavioural advertising plus multiple processors and US transfers is a textbook Article 35 DPIA case.
Block before consent, integrate IAB TCF v2.2, sign DPAs and SCCs, list every cookie, document segments, and provide a non advertising fallback.
Other video ad servers and players include JW Player, Brightcove, Connatix, Spotx (Magnite Streaming) and Hive Media. Each has its own privacy posture.
List every cookie set by the embed, including ad and verification partners, with name, purpose, retention and processor. Mention the Israel and US transfers.