Does your website use third-party services? Get GDPR compliant in minutes.
Try FlowConsentGoogle Analytics 4 is an analytics and measurement platform providing deep insights into digital ecosystem performance. It tracks user interactions, measures campaign effectiveness, and identifies optimization opportunities across web and mobile. Google Analytics 4 offers customizable dashboards, automated alerts, and data export capabilities. By transforming raw data into actionable intelligence, Google Analytics 4 empowers organizations to optimize strategy and maximize return on investment.
Websites using Google Analytics 4 must obtain user consent under GDPR regulations.
Third-party domains contacted
www.google-analytics.comanalytics.google.comwww.googletagmanager.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| _ga | Analytics | 2 years | Distinguishes unique users |
| _ga_<container-id> | Analytics | 2 years | Maintains session state |
Google Analytics 4 collects user analytics data — you legally need a consent banner. Try FlowConsent free.
Get started freeYes. GA4 processes personal data (IP addresses, cookies, device identifiers) and transfers it to Google servers. Under GDPR, you must obtain explicit user consent before loading the GA4 tracking script.
GA4 sets _ga (2 years) and _ga_<container-id> (2 years) cookies to distinguish unique users and maintain session state.
GA4 supports consent mode which allows basic measurement without cookies. However, some data collection still occurs, and legal guidance on whether consent is still required varies by jurisdiction.