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Zurple is a US real estate marketing platform that combines agent websites, lead capture forms, behavioural CRM and AI driven email and SMS follow ups. It tracks which properties a prospect views and uses that data to score leads and automate communication. For EU agents using Zurple, the platform raises GDPR and ePrivacy obligations on cookie consent, profiling and US data transfers.
Zurple is a US real estate marketing platform. It provides hosted agent websites, lead capture forms, IDX property search and an AI driven CRM that scores leads based on the properties they view, returns rate and engagement signals. Automated email and SMS templates trigger when a lead crosses a threshold.
IP, user agent, lead email and phone, search history (city, price range, bedrooms), saved properties, click and email engagement, behavioural score, agent assignment and downstream conversation logs.
Zurple cookies require prior consent under article 5(3) ePrivacy. Profiling for marketing automation should run on consent. Email and SMS follow ups need a lawful basis (consent or soft opt in). Avoid using neighbourhood data as a proxy for ethnicity or socioeconomic status, which would breach special category protections.
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Block Zurple tracking until consent is given. Capture marketing email and SMS consent separately at lead capture. Provide a preference centre. Make unsubscribe one click.
Zurple infrastructure is in the US. EU lead data is transferred to the US. Transfers rely on SCCs, the EU US Data Privacy Framework, and supplementary measures such as encryption and access controls.
Sign a DPA, gate Zurple behind consent, audit the lead scoring logic for indirect discrimination, document profiling under article 22 GDPR if it triggers automated decisions, retain only what is needed, and produce a DPIA where profiling is significant.
Websites using Zurple must obtain user consent under GDPR regulations.
DPIA considerations
A DPIA is recommended where Zurple profiles EU prospects through property search behaviour at scale, triggers automated marketing decisions, or processes sensitive data hints (financing capability, neighbourhoods that could reveal demographic data). Document profiling logic, retention, US transfer and consent.
Sample consent text
We use Zurple to manage our real estate prospects. Zurple stores cookies on your device to track which properties you view and transfers this data to the United States under Standard Contractual Clauses. We will only activate Zurple tracking and follow ups if you accept.
Third-party domains contacted
zurple.comapp.zurple.comcdn.zurple.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| zurple_lid | persistent | 1 year | First party lead identifier used by Zurple to associate browsing behaviour with a CRM contact for scoring and automated follow ups. Requires consent. |
| zurple_sid | session | session | Session cookie used by Zurple to group page views into a session on the agent website. Requires consent. |
Zurple places tracking cookies for advertising — comply with GDPR using FlowConsent.
Zurple sets a first party lead identifier cookie and a session cookie on agent websites. It can also store search criteria in localStorage to keep them across pages. The lead identifier is used to attribute behaviour to the CRM record and requires prior consent.
Yes. Zurple writes cookies and shares identifiers with a third party for marketing automation, so article 5(3) ePrivacy applies. Marketing email and SMS need their own consent or soft opt in.
Cookies and tracking: consent. Email and SMS marketing: consent or soft opt in. Profiling for lead scoring: consent, especially where the score drives automated decisions about agent assignment or messaging cadence.
Yes. Lead and search data is stored on US infrastructure. Transfers rely on SCCs, the EU US Data Privacy Framework where Zurple is certified, and supplementary measures.
A DPIA is recommended due to behavioural profiling, automated communication and the use of property search data that can hint at financial capability. Document the scoring logic, retention, transfer and the lawful basis.
Sign a DPA, gate Zurple behind consent, separate marketing opt ins, audit the scoring for fairness, restrict access, retain only what is needed and run a DPIA. Update the privacy notice to explain the behavioural tracking.
Alternatives include Apimo (France), Properstar, Rentlio (Croatia), Tellow, kvCORE (US, EU available), Real Geeks, Boomtown and Sierra Interactive. EU based platforms simplify transfer compliance.
List Zurple cookies with vendor, purposes (lead tracking, marketing automation), retention and legal basis (consent). State the US transfer. Update on each Zurple release.