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Wolfeo is a French all in one marketing funnel platform that combines hosted landing pages, opt in forms, email and SMS automations, payment integration and a small analytics layer. It is built for solopreneurs, coaches and small businesses, with infrastructure hosted in the European Union. For EU users this is generally favourable for GDPR compliance, but Wolfeo still requires prior cookie consent on customer landing pages and a proper lawful basis for email and SMS marketing.
Wolfeo is a French all in one marketing platform built for solopreneurs, coaches, course creators and small businesses. It bundles hosted funnels and landing pages, opt in forms, an email autoresponder, SMS automations, a checkout module and a light analytics layer. It is hosted in the European Union, which is a structural advantage for EU customers concerned with data transfers.
Wolfeo collects prospect email, phone, name, custom attributes, IP address, user agent, page views on hosted funnels, opt in events, email and SMS engagement (delivery, open, click), purchase events when checkout is used, and refund or chargeback signals. Cookies on hosted landing pages identify the visitor across pages of the same funnel.
Wolfeo cookies set on customer landing pages fall under article 5(3) ePrivacy and need prior consent for any non strictly necessary use. Email marketing requires consent under article 6(1)(a) GDPR or the soft opt in for existing customers. SMS marketing is more strictly regulated and almost always requires explicit consent.
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Display a clear and granular consent notice on opt in forms with separate checkboxes for marketing email, marketing SMS and the privacy policy. Use double opt in for new subscribers in France and Germany. Make unsubscribe a one click action. Gate any non essential cookie on Wolfeo landing pages through a Consent Management Platform.
Wolfeo''s own processing is in the EU. Optional connections to Stripe, Mailgun, Twilio or other third parties may involve transfers outside the EU. Each integration must be documented separately with the relevant SCCs and supplementary measures.
Sign the Wolfeo DPA, document each integration that involves a third country, configure double opt in for new subscribers, enable a clear unsubscribe link, set conservative retention on inactive contacts and lead scores, list Wolfeo cookies in the cookie policy, and gate them behind consent.
Websites using Wolfeo must obtain user consent under GDPR regulations.
DPIA considerations
A DPIA is generally not mandatory for typical Wolfeo deployments. It becomes appropriate when Wolfeo is used to profile EU prospects at large scale, to score leads automatically with significant impact, or to combine many sources of personal data. Document opt in flows, retention, sub processors and the lawful basis per channel.
Sample consent text
We use Wolfeo to run our marketing funnels and send our email and SMS campaigns. Wolfeo stores its data on EU servers. The cookies dropped by Wolfeo on our landing pages only fire after your consent.
Third-party domains contacted
wolfeo.comapp.wolfeo.comcdn.wolfeo.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| wolfeo_visitor | persistent | 6 months | First party Wolfeo visitor identifier used to attribute multiple page views in a funnel to the same prospect. Requires consent. |
| wolfeo_session | session | session | Session cookie used by Wolfeo to maintain state across pages of a funnel. Strictly necessary for funnel navigation. |
Wolfeo places tracking cookies for advertising — comply with GDPR using FlowConsent.
Wolfeo sets a visitor identifier cookie and a session cookie on hosted funnel pages. When checkout is used, it can set additional cookies tied to the cart and the order. Strictly necessary cookies (session, CSRF) can run without consent. Any visitor identifier or marketing related cookie requires prior consent.
Yes for non strictly necessary cookies on hosted landing pages, for marketing emails to cold prospects, and almost always for marketing SMS. Strictly necessary cookies (session, anti CSRF) do not require consent.
Cookies on landing pages: consent under article 5(3) ePrivacy. Email marketing: consent or the soft opt in for existing customers. SMS marketing: explicit consent in most cases. Transactional emails (receipts, password reset) rest on performance of contract.
Wolfeo is a French SaaS hosted in the European Union, typically on French cloud providers. Customer and prospect data stays in the EU for Wolfeo core processing. Some optional integrations (Stripe, Mailgun, Twilio) may move data outside the EU and need separate transfer safeguards.
Typical Wolfeo deployments do not require a DPIA. It becomes appropriate when Wolfeo is used to profile prospects at scale, score leads automatically with significant impact or combine many data sources. Document the flow, retention, sub processors and lawful basis per channel.
Sign the DPA, configure double opt in for new subscribers in France and Germany, separate consent for email and SMS, list Wolfeo cookies in the cookie policy, gate them behind a Consent Management Platform, set retention on inactive leads and document each third party integration.
Alternatives include Systeme.io (EU), Learnybox (EU), Podia, Kajabi, Kartra, ClickFunnels, GetResponse and Brevo. From a transfer perspective, EU based platforms such as Systeme.io and Learnybox are the closest equivalents to Wolfeo.
List Wolfeo session and visitor cookies, the purposes (funnel navigation, attribution, checkout) and the legal basis (consent for non essential ones, strictly necessary for the rest). Refresh the policy when adding integrations such as Stripe Checkout or analytics tools.