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Wazimo is a French digital marketing and lead generation platform built for real estate agencies in France, Belgium and the wider francophone market. The product bundles a CRM, a property valuation widget, listing landing pages, advertising automation and lead capture forms that are typically embedded on agency websites. Because Wazimo handles identifying property search and contact data, and synchronises it with advertising partners (Meta, Google Ads), European deployments require a granular consent flow and clear DPA documentation.
Wazimo is a French SaaS platform built specifically for real estate agencies. It packages a real estate CRM, valuation widgets, dedicated landing pages, advertising automation and lead capture forms. Agencies plug Wazimo on their public website, syndicated portals and ad campaigns to centralise leads, score them and follow up.
The Wazimo widget captures form fields submitted by visitors (name, email, phone, postcode, project type, budget), saved property searches, valuation inputs (address, surface, condition), navigation events on the agency site and an internal source identifier. Cookies are set in the agency domain and on wazimo.com to identify a unique browser. Lead data is then made available in the Wazimo CRM and can be synchronised with Meta, Google Ads and TikTok for retargeting.
The Wazimo cookies fall under Article 5(3) ePrivacy and require prior consent. Lead data, property search and valuation inputs are personal data under Article 4(1) GDPR. Real estate processing also touches sensitive financial situations, which raises the diligence bar even if the data is not formally a special category. The synchronisation with advertising platforms requires an opt in cookie banner with separate categories.
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Wazimo widgets must be tag blocked until granular opt in consent is collected. The CMP must forward consent state to Wazimo so that advertising synchronisations only fire when the visitor approved them. The agency mandate, a contract for the property valuation, can be a separate legal basis under Article 6(1)(b) GDPR for the strictly contractual data, but not for the marketing fan out.
Wazimo runs production processing on EU infrastructure. The advertising integrations exposed by the platform (Meta, Google Ads, TikTok) typically transfer data to the United States. Wazimo relies on the DPF certifications of those destinations and on Standard Contractual Clauses where DPF does not apply. EU hosting of Wazimo itself does not eliminate the destination side US transfers.
Sign the Wazimo DPA, document Wazimo as an EU based sub processor with downstream transfers to advertising platforms, integrate the agency CMP with the Wazimo widgets, configure separate categories for analytics and advertising, document a transfer impact assessment for each advertising destination, list Wazimo in the privacy and cookie policies and review the configuration after each Wazimo release.
Websites using Wazimo must obtain user consent under GDPR regulations.
DPIA considerations
A DPIA is recommended for Wazimo when the deployment captures property search history, financial capacity estimates, valuation data or systematically forwards lead data to advertising partners. A DPIA may not be necessary for a basic landing page that only collects an email address with explicit consent.
Sample consent text
We use Wazimo to power our property search, valuation and lead management. Wazimo sets cookies and may share your data with advertising partners (Meta, Google Ads) when you consent to advertising tracking. We only enable Wazimo after you click Accept. You can withdraw your consent at any time.
Third-party domains contacted
wazimo.comapp.wazimo.comcdn.wazimo.comapi.wazimo.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| wzm_session | session | Session | Functional first party cookie used by the Wazimo widget to maintain a saved property search and form state during the visit. |
| wzm_visitor | persistent | 13 months | Persistent first party identifier set on the agency domain to link returning visits to a Wazimo lead profile. |
| wzm_uid | persistent | 13 months | Third party identifier set by the Wazimo backend to deduplicate leads across agencies on the platform. |
| wzm_consent | persistent | 6 months | Stores the consent state forwarded by the agency CMP so that Wazimo only synchronises with advertising destinations the visitor approved. |
Wazimo places tracking cookies for advertising — comply with GDPR using FlowConsent.
The Wazimo widget sets first party cookies on the agency domain (wzm_session, wzm_visitor) and third party cookies on wazimo.com (wzm_uid, wzm_consent). They identify a unique browser, link form submissions to a saved property search and forward consent state to advertising integrations.
Yes. The cookies fall under Article 5(3) ePrivacy and the lead capture under Article 6(1)(a) GDPR. Advertising synchronisation with Meta and Google Ads requires a separate consent category in the CMP.
Consent for the cookies, the lead profile and the advertising synchronisation. Contract performance (Art. 6(1)(b) GDPR) for the property mandate and the strictly contractual data when an agency mandate is signed. Legitimate interest only for narrow B2B follow up where allowed.
Wazimo itself processes data in the EU. The advertising integrations (Meta, Google Ads, TikTok) typically transfer data to the United States. Wazimo relies on the DPF certifications of those destinations and on Standard Contractual Clauses where DPF does not apply.
A DPIA is recommended whenever the deployment captures property search history, financial capacity estimates, valuation data or systematically forwards lead data to advertising platforms. A simple landing page collecting only an email with explicit consent is usually below the DPIA threshold.
Sign the Wazimo DPA, integrate the agency CMP with the Wazimo widgets, configure separate analytics and advertising categories, document a transfer impact assessment for each advertising destination, list Wazimo in the privacy and cookie policies and review after each Wazimo release.
Other real estate marketing platforms in Europe include AC3, Apimo, Adapt Immo, Hektor, FlexMLS, Modelo and direct integrations with PriceHubble for valuation. For pure CRM, HubSpot EU, Salesforce Hyperforce EU and Pipedrive are common alternatives, paired with EU privacy first ad attribution tools.
List Wazimo with the operator (Wazimo, France), the purpose (real estate marketing and lead management), the cookies (wzm_session, wzm_visitor, wzm_uid, wzm_consent), the legal basis (consent), the storage location (EU) and each downstream advertising destination (Meta, Google Ads, TikTok) with its own transfer destination and safeguard.