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Solitics is a real time customer data and marketing automation platform that connects brand data sources to deliver personalised, behaviour based engagement across channels.
Solitics is a real time customer data and marketing automation platform that connects a brand backend and external data sources to deliver personalised engagement across channels. This guide explains what Solitics does, the data and cookies involved, and how to use it in a way that respects GDPR and the ePrivacy Directive.
Founded in 2013 and headquartered in Tel Aviv, Israel, Solitics connects directly to distributed data sources such as CRM, business intelligence, trading platforms and website or app data, and processes customer behaviour in near real time. Brands use it to build automated journeys, profiling and campaigns that respond to each customer within seconds across email, push, SMS, in app and messaging channels. It is widely used in finance, igaming and ecommerce.
To deliver real time personalisation, Solitics typically sets a visitor identifier and personalisation cookies, and ingests behavioural data such as page views, clicks, transactions and engagement events. Combined with backend data, this creates rich customer profiles. Because the platform builds detailed behavioural profiles and links them to identifiable individuals, the data it handles is personal data under GDPR.
The ePrivacy Directive requires prior consent before non essential cookies and similar identifiers are stored or read on a user device. The personalisation and analytics cookies used by Solitics are not strictly necessary, so they require consent. Under GDPR, the profiling and combination of data sources amount to high risk processing, which is why we classify this service as high risk and recommend a Data Protection Impact Assessment.
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You must obtain freely given, specific, informed and unambiguous consent before loading Solitics tracking and before profiling begins. The lawful basis is consent under Art. 6(1)(a) GDPR for marketing, profiling and analytics cookies, with legitimate interest reserved only for limited core functions. Consent must be as easy to withdraw as to give, and tracking must stay blocked until the user opts in.
Solitics processes personal data in Israel, a country that benefits from an EU adequacy decision, so transfers there can rely on that decision without extra safeguards. Depending on the deployment, data may also be processed in other cloud regions, including the United States. Where data reaches a region without an adequacy decision, standard contractual clauses and supplementary measures should be in place.
Block Solitics until consent is captured through your consent management platform, list its cookies and purposes in your cookie policy, and document the lawful basis and transfer mechanisms in your records of processing. Complete a Data Protection Impact Assessment, apply data minimisation and retention limits, and give users a clear way to withdraw consent and object to profiling.
Websites using Solitics must obtain user consent under GDPR regulations.
DPIA considerations
Solitics carries out systematic real time profiling of customer behaviour across multiple data sources to drive personalised marketing, which is large scale processing that usually requires a Data Protection Impact Assessment under Art. 35 GDPR. The assessment should cover the integration of CRM, trading and web data, the scale of profiling, and the transfer of personal data to Israel and any other hosting regions. Document mitigations such as data minimisation, retention limits and clear opt out mechanisms.
Sample consent text
We use Solitics to combine your data and analyse your behaviour in real time so we can show you personalised offers and messages. Allow this only if you consent.
Third-party domains contacted
solitics.comapi.solitics.comcdn.solitics.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| solitics_vid | Persistent | 1 year | Assigns a unique visitor identifier used to recognise the user and link behavioural events to a customer profile. |
| solitics_session | Session | Session | Maintains the current session and links activity during a single visit for real time engagement. |
| solitics_personalization | Persistent | 6 months | Stores personalisation preferences and segments so that content and offers can be tailored to the user. |
| solitics_analytics | Persistent | 13 months | Records behavioural and engagement metrics such as page views and clicks to feed real time profiling and analytics. |
Solitics places tracking cookies for advertising — comply with GDPR using FlowConsent.
Solitics typically sets a visitor identifier and personalisation cookies, and collects behavioural data such as page views, clicks, transactions and engagement events to build real time customer profiles.
Yes. Its personalisation and analytics cookies are not strictly necessary, so under the ePrivacy Directive you must obtain prior consent before they are set and before profiling begins.
The legal basis is consent under Art. 6(1)(a) GDPR for marketing, profiling and analytics cookies, with legitimate interest reserved only for limited core functions.
Data is processed in Israel, which benefits from an EU adequacy decision, and may also reach other cloud regions such as the United States, where standard contractual clauses and supplementary measures should apply.
Yes. Large scale real time profiling that combines multiple data sources is high risk processing, so a Data Protection Impact Assessment under Art. 35 GDPR is normally required.
Block it until consent is captured through your consent management platform, document the lawful basis and transfers, and provide easy ways to withdraw consent and object to profiling.
Yes. Other real time customer data and marketing automation platforms exist, but each one that profiles behaviour and sets non essential cookies raises the same consent and transfer obligations.
List the Solitics cookies, their purposes and durations, name Solitics as a processor, and explain the real time profiling and any transfers to Israel and other regions.