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Sleeknote is a Danish onsite marketing platform for popups, slide ins, exit intent overlays and email signup forms. It tracks visitor behavior to trigger personalized lead capture campaigns.
Sleeknote is a Danish onsite marketing platform headquartered in Aarhus. It loads a JavaScript snippet on a website and displays popups, slide ins, exit intent overlays, banners and gamified discount offers. The platform segments visitors based on URL, time on page, scroll depth and exit intent, then triggers personalized lead capture forms designed to grow email lists and recover abandoning visitors.
When a visitor lands on a page, the Sleeknote loader fetches campaign configuration from cdn.sleeknote.com and evaluates trigger rules in the browser. Functional first party cookies on the customer domain remember whether a popup has been dismissed or a form already submitted so that the same overlay is not shown repeatedly. In some configurations Sleeknote also sets third party cookies on its own domain for cross site visitor recognition and analytics.
Sleeknote processes data on AWS infrastructure in Frankfurt, Germany. There are no routine transfers to third countries, which makes the service materially lower risk than tools hosted in the United States. The data captured by popup forms (typically email addresses and optional fields) is stored on EU servers and can be exported to email service providers and CRMs configured by the customer.
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Behavioral triggering and any third party cookies used for cross site recognition require prior consent under the ePrivacy Directive and Article 6(1)(a) GDPR. Strictly functional cookies that only remember a dismissal may rely on the ePrivacy exemption and Article 6(1)(f) legitimate interest. Email addresses collected through Sleeknote forms must rely on explicit opt in for marketing communications and respect the rules of the relevant ESP.
Block the Sleeknote tag in your consent management platform until the visitor accepts the marketing category. Document the cookies in your cookie policy, including sleeknoteSession, sleeknote_seen and sleeknote_visitor where applicable. Sign a data processing agreement with Sleeknote and configure reasonable retention periods for collected leads.
Sleeknote is rated medium risk. The platform stays in the EU and processes limited behavioral data, but it still tracks visitor actions and collects identifiable contact data. With a valid consent banner, a signed DPA and a clear cookie policy it can be deployed in EU markets with reasonable confidence.
Websites using Sleeknote must obtain user consent under GDPR regulations.
DPIA considerations
A DPIA is typically not required for standard Sleeknote deployments because the platform processes limited behavioral data within the EU and risk is moderate. A DPIA may become necessary if Sleeknote is combined with extensive profiling, enriched with CRM or third party data, or used to target large scale audiences with sensitive content. Document the categories of data collected by popup forms, the retention of cookies such as sleeknote_visitor, and the lawful basis for behavioral triggering. Review the data processing agreement with Sleeknote and confirm storage locations.
Sample consent text
We use Sleeknote to display popups, slide ins and signup forms based on your browsing behavior such as time on page, scroll depth and exit intent. This sets cookies on your device and processes engagement data. Do you accept these marketing cookies?
Third-party domains contacted
sleeknote.comcdn.sleeknote.comapi.sleeknote.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| sleeknoteSession | functional | session | Tracks popup display state |
| sleeknote_seen | functional | 30 days | Remembers popup dismissals |
| sleeknote_visitor | analytics | 1 year | Visitor recognition |
Sleeknote places tracking cookies for advertising — comply with GDPR using FlowConsent.
Sleeknote typically sets a session cookie called sleeknoteSession to track popup display state, a sleeknote_seen cookie that lasts roughly thirty days to remember popup dismissals, and in some configurations a sleeknote_visitor cookie valid for around one year used for visitor recognition. The exact set depends on which campaign features are enabled and whether third party recognition is active.
Behavioral triggering, cross site recognition cookies and any marketing oriented popups require prior consent under the ePrivacy Directive and Article 6(1)(a) GDPR. Strictly functional cookies that only remember a dismissal can usually be deployed without consent under the ePrivacy strictly necessary exemption, provided they do not enable any tracking beyond that purpose.
The primary legal basis for behavioral popups, lead capture forms with marketing intent and any non essential cookies is consent under Article 6(1)(a) GDPR. Legitimate interest under Article 6(1)(f) can apply for fraud prevention on submitted forms and for strictly functional state cookies. Email marketing built on captured leads requires a documented opt in.
No. Sleeknote is a Danish company headquartered in Aarhus and hosts its processing infrastructure on AWS Frankfurt. Visitor and lead data remain within the European Union under standard configurations, which significantly reduces transfer related compliance risk compared with services hosted in the United States.
A DPIA is generally not required for standard Sleeknote deployments because data stays in the EU and the volume of personal data is limited. A DPIA can become necessary if Sleeknote is combined with extensive profiling, enriched with CRM data, or used to target large audiences with sensitive content where the risk to data subjects is elevated.
Block the Sleeknote loader in your consent management platform until the visitor accepts marketing or functional categories as appropriate. Sign a data processing agreement with Sleeknote, list the cookies in your cookie policy, configure reasonable retention for collected leads and confirm that any downstream email service provider also operates with valid consent.
Alternatives include OptinMonster, Mailchimp popups and Klaviyo signup forms. OptinMonster offers similar onsite marketing features but is US hosted, which introduces transfer considerations. Mailchimp popups integrate with email marketing but also process data in the United States. Klaviyo signup forms suit ecommerce stacks already using Klaviyo for email and SMS.
List Sleeknote as an onsite marketing and lead capture provider, name the cookies it sets including sleeknoteSession, sleeknote_seen and sleeknote_visitor, state their purpose and duration, identify Sleeknote ApS in Denmark as the processor and confirm that data is hosted in the EU. Update the policy whenever you enable new campaign features.