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Plezi is a French B2B marketing automation platform combining contact database, email campaigns, landing pages, lead scoring and content recommendations. Its tracking script sets the plezi_visitor_id and plezi_session cookies, captures page views and form submissions and identifies leads when their email is collected. As a marketing tool, it requires prior consent under the GDPR and the ePrivacy Directive, but EU hosting on OVHcloud removes the third country transfer risk.
Plezi is a French B2B marketing automation platform created in 2015 and headquartered in Paris. It is built around content driven inbound marketing for B2B and offers contact database, email campaigns, landing pages, smart forms, lead scoring, content recommendations and CRM integrations (Salesforce, HubSpot, Pipedrive). Plezi positions itself as a European GDPR friendly alternative to US marketing automation suites.
The Plezi script writes plezi_visitor_id (long term identifier) and plezi_session (session) on the publisher domain. When a lead submits a smart form, Plezi links the visitor identifier with the email and the contact record, turning the previously anonymous browsing into identifiable B2B leads.
The Plezi cookies are not strictly necessary; Article 5(3) ePrivacy requires prior consent. Lead scoring and behavioural segmentation fall under the GDPR and need a clear legal basis (consent for prospects, soft opt in for similar product emails to existing B2B customers under PECR/LCEN).
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Block the Plezi tracker through your CMP until consent is given. Use Plezi smart forms with explicit consent text and clearly separated opt ins for newsletters and partner communications. Document the consent in the contact record and propagate withdrawal to the lead scoring and email automation flows.
Plezi hosts its production environment on OVHcloud French data centres (Roubaix, Strasbourg). All EU contact data stays in France. Some sub processors (transactional email providers, CRM integrations) may involve transfers, listed in the Plezi DPA with the corresponding legal mechanism (EU U.S. Data Privacy Framework or Standard Contractual Clauses).
Sign the Plezi DPA, gate the tracker on consent, configure smart forms with clear consent capture, set retention periods on inactive contacts, document Plezi as a processor in your records of processing and update the privacy policy with the EU hosting and the cookies.
Websites using Plezi must obtain user consent under GDPR regulations.
DPIA considerations
A DPIA is generally not mandatory for standard newsletter and lead scoring use cases. It can be relevant when behavioural scoring drives automated decisions, when sensitive segments are built or when a large volume of EU contacts is processed.
Sample consent text
We use Plezi for our B2B marketing automation. With your consent, Plezi will set tracking cookies on your device, link your visits to your contact record and send you marketing emails. The data is hosted by Plezi on OVHcloud servers in France. You can refuse or withdraw your consent at any time from the cookie settings.
Third-party domains contacted
app.plezi.coplezi.cocdn.plezi.cotracking.plezi.coCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| plezi_visitor_id | first_party | 1 year | Long term identifier set by the Plezi tracker on the publisher domain to recognise B2B visitors across sessions and link them to a contact record after form submission. |
| plezi_session | first_party | session | Stores the current Plezi session state used to group page views and form submissions into a coherent visit. |
Plezi places tracking cookies for advertising — comply with GDPR using FlowConsent.
The Plezi script writes plezi_visitor_id (long term identifier) and plezi_session (session) on the publisher domain. Smart forms can also set short lived cookies to remember partially completed steps.
Yes. The cookies are not strictly necessary, the platform tracks visits across the website and identifies leads via email submission, so prior consent is required under Article 5(3) ePrivacy.
Consent for cookies, profiling and prospect emails. Soft opt in based on legitimate interests can apply to similar product emails to existing B2B customers under PECR/LCEN.
Plezi hosts on OVHcloud in France, so no transfer outside the EU for the core platform. Some sub processors may generate transfers, listed in the DPA with the corresponding legal mechanism.
Generally no for standard newsletter and lead scoring use cases. A DPIA is recommended when scoring drives automated decisions, sensitive segments are built or large volumes of EU contacts are processed.
Sign the DPA, gate the tracker on consent, configure smart forms with clear consent capture, set retention periods on inactive contacts, and document the EU hosting and the cookies in the privacy policy.
Other EU based marketing automation platforms include Brevo (formerly Sendinblue, France), MailerLite (Lithuania), ActiveCampaign EU, GetResponse (Poland) or self hosted Mautic.
Add a section that names Plezi, lists the cookies (plezi_visitor_id, plezi_session) with purpose and duration, mentions the email automation and confirms the EU hosting on OVHcloud.