FlowConsent
How it worksPricingComparisonsBlogDocumentationLog inTry FlowConsent
Try FlowConsent
Advertising

Oracle Moat Measurement

Marketing

Oracle Moat is a US advertising verification service that measures viewability, invalid traffic and brand safety for display ads. Moat tags set third-party cookies on the moatads.com domain.

Block Oracle Moat Measurement until consentScan my site
Overview

What does Oracle Moat Measurement do?

What is Oracle Moat Measurement?

Oracle Moat is an advertising measurement product that verifies viewability, invalid traffic and brand safety for display, video and connected TV ads. A JavaScript pixel embedded in the ad creative or via a tag manager monitors how the ad is rendered and seen by users.

Cookies and tracking technologies

Moat sets third-party cookies under the moatads.com domain to deduplicate impressions and detect non-human traffic. The pixel also reads device characteristics such as user agent, screen size and viewport position to compute viewability scores.

Data flows and server locations

Impression beacons, IP addresses and viewability metrics are sent to Oracle infrastructure in the United States. Oracle has announced the wind down of Oracle Advertising, but verification activities continue under transitional arrangements for some customers.

Legal basis and consent

Because Moat is a third party advertising tracker, prior consent under the ePrivacy Directive and Article 6(1)(a) GDPR is required before the pixel loads. Publishers using the IAB TCF v2.2 typically request consent for purposes 7 (ad measurement) and 8 (product development).

Compliance recommendations

Block the Moat pixel before consent, integrate with the IAB TCF if you operate in programmatic, sign a DPA with Oracle, document Standard Contractual Clauses, and disclose Moat in your privacy notice and cookie policy as an advertising measurement vendor.

Compliance

Oracle Moat Measurement and the GDPR

Oracle Moat Measurement is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR) is required because Moat tags are third party advertising trackers that set cookies on moatads.com and process device identifiers for ad measurement
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive, CCPA, UK GDPR, IAB TCF v2.2

Impact assessment (DPIA)

A DPIA is recommended because Moat performs systematic monitoring of advertising exposure, combines device data and IP addresses for fraud detection, and transfers data to the United States. Document IAB TCF integration and Oracle wind down implications.

Sample text for your banner

We use Oracle Moat to measure advertising viewability and prevent fraud. Moat sets third-party cookies on moatads.com and transfers your IP and viewing signals to the United States. Do you consent?
Cookies and trackers

What Oracle Moat Measurement sets and contacts

Tracking method
JavaScript pixel embedded in display ads that measures impressions, viewability and invalid traffic signals while setting third-party cookies on moatads.com
Server location
United States (Oracle Cloud Infrastructure and Akamai edge)
Data transferred outside the EU
Impression beacons, IP addresses, viewability metrics and device signals are transferred to Oracle Advertising (now in wind down) infrastructure in the United States. Transfers historically relied on Standard Contractual Clauses; Oracle Advertising has been announced for shutdown but Moat verification has continued under contractual carve outs.

Cookies set (6)

NameTypeDurationPurpose
mt_miscmarketing13 monthsPersistent identifier set on moatads.com used to deduplicate ad impressions across sessions and to compute viewability
mt_mopmarketing13 monthsOperational identifier used by Moat to attribute measurement events to a specific campaign and publisher
NSC_*necessarySessionLoad balancing session cookie set by the NetScaler tier in front of Moat servers
mt_sessmarketingSessionSession identifier that groups measurement events within a single browsing session
mt_ivtanalytics30 daysStores invalid traffic detection flags such as suspected bot or non-human signals
mt_capmarketing24 hoursFrequency capping cookie used to limit how often measurement beacons are sent for the same creative

Third-party domains contacted (6)

  • moatads.com
  • moatpixel.com
  • z.moatads.com
  • px.moatads.com
  • oracle.com
  • oraclecloud.com
Questions

Frequently asked questions about Oracle Moat Measurement

Can't find your question? Write to us, we answer fast.

What cookies does Oracle Moat set?

Oracle Moat sets third-party cookies on the moatads.com domain, including a persistent identifier used to deduplicate impressions, a session identifier, an invalid traffic flag and a frequency capping cookie. Most Moat cookies have durations between 30 days and 13 months.

Is user consent required before loading Oracle Moat?

Yes. Moat is a third party advertising measurement tag that sets cookies and processes device data. Prior consent under the ePrivacy Directive and Article 6(1)(a) GDPR is required before loading the pixel.

What is the legal basis for processing personal data via Oracle Moat?

Consent under Article 6(1)(a) GDPR is the appropriate basis. Within the IAB TCF v2.2, Oracle is typically declared under purpose 7 (measure advertising performance) and purpose 8 (apply market research to generate audience insights).

Does Oracle Moat transfer data outside the EU?

Yes. Impression beacons, IP addresses and viewability signals are transferred to Oracle servers in the United States. Transfers should be covered by Standard Contractual Clauses and a transfer impact assessment, taking into account US surveillance laws.

Is a DPIA required when using Oracle Moat?

A DPIA is recommended because Moat carries out systematic monitoring of advertising exposure, processes IP and device data for fraud detection, and transfers personal data to the United States. Many EU regulators consider these factors sufficient for a DPIA.

How do I correctly implement Oracle Moat in a GDPR-compliant way?

Load the Moat tag only after a valid consent signal, integrate with the IAB TCF if you operate in programmatic, sign a DPA with Oracle, document SCCs and add Moat to your records of processing. Plan for the announced Oracle Advertising wind down.

Are there privacy-friendly alternatives to Oracle Moat?

EU based or more privacy aware verification options include DoubleVerify EU, IAS server-side measurement, Adloox (France) and Meetrics (Germany). Server-side measurement reduces cookies and lets you keep more control over data flows.

How should I update my cookie policy to mention Oracle Moat?

Disclose Oracle Moat by name as an advertising measurement vendor, list the moatads.com cookies with their durations and purposes, note the transfer to the United States and provide a link to Oracle's advertising privacy policy and to your CMP settings.

Same category

More services: Advertising

See the whole category

ArcSpan

ArcSpan is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. ArcSpan enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, ArcSpan empowers marketing teams to achieve measurable growth.

Marketing

Clickaine

Clickaine is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Clickaine provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Clickaine helps deliver the right message to the right audience at the right time.

Marketing

Pinterest Ads

Pinterest Ads is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Pinterest Ads provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Pinterest Ads helps deliver the right message to the right audience at the right time.

Marketing

Epom

Epom is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. Epom enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, Epom empowers marketing teams to achieve measurable growth.

Marketing

Tapfiliate

Tapfiliate is a foundational web service that powers critical website functions and digital experiences. It provides reliable infrastructure, seamless integration capabilities, and consistent performance across all devices and browsers. Tapfiliate supports modern development practices and scales with growing business needs. With a focus on stability and compatibility, Tapfiliate ensures your website delivers a smooth, uninterrupted experience to every visitor and search engine crawler.

Marketing

RevBid

RevBid is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. RevBid provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, RevBid helps deliver the right message to the right audience at the right time.

Marketing

Make your site compliant today.

Free up to 25,000 sessions a month. No credit card, no commitment.

Create my bannerScan my site